You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs yet one more platform to study.
This text will educate you all about what the app is, if it’s value investing any time into, and how one can begin utilizing it for enterprise.
Let’s get began.
Lemon8 is a brand new social media app created by ByteDance, the creators of the wildly fashionable TikTok app.
Designed to be a life-style app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.
In style classes on Lemon8 embody:
- Well being & wellness
This implies Lemon8 could possibly be a go-to spot for visible manufacturers in these industries.
Whereas Lemon8 had a particularly profitable begin, its momentum has slowed. In its first few months, Lemon8 was some of the downloaded life-style apps in america, producing 4.1 million customers in just some months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.
Today, it seems to be like that exercise has dropped off. Knowledge reveals that the app’s day by day lively customers have practically halved, going from practically 12,000 to only over 6,000 in mere months.
Regardless, it seems to be like Lemon8 initially gained reputation with lots of TikTok’s creators — a younger consumer base consisting principally of Gen Zers.
And since it may be good for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to think about including Lemon8 to their social media technique.
Should you’re trying to get forward of the curve, it’s a good suggestion to start out contemplating if Lemon8 is correct for your enterprise and find out how to use it strategically. Listed below are just a few suggestions based mostly on fashionable content material we’re seeing that may give you a head begin in your Lemon8 advertising and marketing technique.
A photograph carousel — similar to on different platforms — is a put up that features a number of swipeable photographs. Right here’s an instance of what this seems to be like on Lemon8:
Photograph carousels are some of the fashionable put up sorts on Lemon8, so if you wish to see success on the platform, it ought to be one of many key parts of your technique.
Give you a subject on your photograph carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and photographs of every dish.
Different choices embody:
- Weekly outfit inspiration
- Nail artwork
- New product releases
- Prime 5-10 listicles
- Life hacks
- Skincare/magnificence suggestions
- Exercise routines
Since Lemon8 is so closely lifestyle-focused, you’ll need to point out your model/merchandise in a manner that looks like life recommendation over a promotion.
Make your cowl photograph stand out. This is among the finest methods to seize consideration and get customers to click on in your put up to view extra. This Lemon8 put up shares just a few nice suggestions for modifying your cowl photographs.
However let’s have a look at just a few well-designed examples that may show you how to catch your viewers’s eyes.
Several types of textual content, shapes, arrows, and doodles might help draw consideration to elements of your cowl photograph and create a design that stands out. There are even templates that can assist you discover a place to begin on your cowl photograph design.
Plus, much like TikTok, utilizing Lemon8’s built-in modifying instruments seemingly makes the algorithm need to enhance your content material. It makes your content material appear native, prefer it belongs on the platform.
Enhancing instruments obtainable on the platform embody:
- Picture retouching
- Product tagging
- Textual content overlays
- Cutout software
Develop a relatable voice on your Lemon8 posts. You’ll see numerous emojis, creators calling one another “girlies,” exclamation marks, and extra.
Create a persona that wishes to see others succeed, supporting the folks in your target market and serving to them discover higher options—ideally, via your enterprise and services or products.
Lemon8 is actually a mixture of Instagram and Pinterest. Suppose Instagram’s photograph carousels and captions with Pinterest’s content material.
Mix these two methods — or on the very least, the technique you employ for Instagram content material creation and your Pinterest technique for content material calendar — to create the proper content material for Lemon8.
From what we are able to see at the moment, there’s no character restrict on Lemon8’s captions — but it surely seems to be like round 150 phrases appears to be the really helpful quantity. Which suggests you have got a very good little bit of area to additional increase on the content material you’re sharing.
Right here’s an important instance of a Lemon8 caption used nicely:
The put up consists of photos on how the creator makes use of Notion, and the caption additional explains each. It’s virtually like a micro-blog — one other good way to consider your Lemon8 technique.
Make sure to reap the benefits of the area you have got in your Lemon8 captions. Use them to essentially let your voice present, clarify what your followers are seeing in every picture, and extra.
Lemon8 even affords a “caption concepts” popup that can assist you get began along with your first few posts.
Prepared to start out utilizing Lemon8 for your enterprise? Comply with together with our five-step information to create your account, construct out your technique, and begin partaking.
Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.
Professional tip: Attempt to verify your username matches your model title and your username/deal with in your different social media accounts.
When you’ve accomplished that step, you’ll be prompted to pick your pursuits from a listing just like the one under:
Make sure to select pursuits which can be essentially the most carefully associated to your enterprise. That may show you how to discover creators inside your area of interest to comply with and work together with.
Subsequent, you’ll need to optimize your profile the identical manner you do on each social media platform you create an account on.
- Once more, guarantee your username/deal with matches your model and different social accounts.
- Create a bio that clearly and concisely states what your model does — you solely have 80 characters.
- Add your emblem as your profile photograph.
- Join your different social media accounts—you may add information on your TikTok, Instagram, Twitter, YouTube and web site to your Lemon8 profile.
After you’ve chosen your high pursuits, begin shopping via the “For You” feed to see what’s on the market. Should you come throughout posts which can be related to your enterprise, you should definitely give the creator a comply with.
There are two essential feeds: “For You” and “Following.” Which means for those who construct up your following checklist sufficient, you’ll have the ability to discover inspiration and have interaction with the entire customers underneath that particular feed.
Plus, the extra folks you comply with once you first create your account, the extra seemingly it’s that individuals considering your merchandise will uncover your account and begin following you.
Shortly after you create your account and comply with a very good little bit of customers, you need to begin creating content material so that they have a motive to comply with you again. Create your first Lemon8 put up by pinpointing your matter, creating imagery, modifying them utilizing Lemon8’s instruments, and making a useful caption.
Lastly, begin repeatedly partaking with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and comply with posts by customers which can be much like your target market. Put aside time all through the day — each day, particularly whilst you’re initially constructing your account — to open the app once more and have interaction with as many customers as you may.
Lemon8 is owned by the identical firm as TikTok, however has a distinct intention. It’s extra photo-heavy than video content material, aimed toward being a life-style app that’s much like Instagram and Pinterest. Lemon8 customers typically share photograph carousels with posts surrounding life-style matters like meals, health, and style.
Lemon8 is used for sharing life-style content material. Images and movies that showcase find out how to do issues like prepare dinner recipes, type properties and outfits, create DIY tasks, and extra.
To see success on Lemon8, select a distinct segment, create partaking and useful content material, work together with different customers, and reap the benefits of the Lemon8 modifying instruments.
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