Fb auto reply is the answer each busy social media marketer or swamped customer support agent wants.
Automated responses on Fb don’t simply maintain your clients knowledgeable and happy. Additionally they be certain that nothing slips via the cracks and that your group is within the loop with each social interplay.
Under, we’ll go over what Fb auto reply is, how and when to automate your Fb messages, and the right way to arrange prompt replies immediately on Messenger or via a unified social media device.
What’s Fb auto reply?
Fb auto reply is an automatic message that you may arrange in your model’s enterprise Fb web page when somebody messages you.
Automated responses are triggered to ship after sure actions are taken. As an example, if somebody asks about your retailer hours, you’ll be able to have an auto reply arrange with the reply.
Having prompt replies arrange saves your group the time it takes to manually reply each inquiry. It additionally ensures you by no means miss a message and, in consequence, can enhance response time, customer support, and model status.

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What can you utilize Fb auto reply for?
There are a number of eventualities the place it is sensible to have prompt replies arrange on Fb.
Let’s go over the alternative ways of utilizing Fb auto reply and the way it can profit your model’s social presence and customer support.
Quicker response occasions
It’s no secret that Fb Messenger has develop into a go-to channel for patrons in search of to speak with manufacturers. Not solely is it a simple and pure platform for folks to speak on, however followers additionally anticipate quick responses as a result of prompt nature of social media DMs.
As a busy marketer or enterprise proprietor, you in all probability need to reply to each message as quickly as you see it. However you could not at all times have the time.
That is the place automated messages will help. Auto replies be certain that your followers and clients get a right away response to their queries or suggestions. Being responsive additionally helps enhance your common Fb response time, which is displayed in your web page for all guests to see.
Customer support inquiries
Social media customer support is right here to remain. And with it comes the necessity to sharpen your responses and enhance your buyer interactions over Fb Messenger.
An effective way to make use of Fb auto replies is to assist clients navigate frequent points or often requested questions. Auto replies is usually a large assist on the subject of customer support points. Simply be certain your group stays on high of every dialog and the suitable folks see it.
Nonetheless, Meta’s instruments can solely be used to handle messages on Fb and Instagram.
If you wish to create auto-replies and handle messages (to not point out mentions, engagements, and emoji reactions) throughout *all* social platforms, multi functional place, use a third-party device like Hootsuite Inbox.
Constructing model belief
In accordance with a survey carried out by Fb, 74% of individuals say they really feel extra linked to a enterprise after they can message them immediately. On high of that, 66% say they’re extra prone to do enterprise with or buy from an organization they’ll contact through messaging.
Auto replies assist to verify your clients are acknowledged even if you’re away out of your pc. Fast, dependable responses will help enhance your viewers’s belief in you.
Simply bear in mind to train warning if you’re automating. In case your auto-reply isn’t thought-out, it might really feel impersonal. There could even be occasions when a buyer desires to talk to a human immediately, relying on their state of affairs. On this case, an actual individual in your group could have to be available to forestall the state of affairs from escalating.
For this reason it’s useful to make use of a social media inbox device that lets you simply collaborate and assign messages to different folks in your group. That approach, somebody in your group is at all times within the loop and able to deal with any sort of buyer inquiry that lands in your inbox.
5 pattern automated responses for Fb Messenger
Sufficient of the hypotheticals! In case you’re searching for real-life examples of how and when to make use of auto replies, listed below are the several types of responses you’ll be able to arrange in Messenger.
We’ll additionally share examples of prompt replies in motion from companies which have applied them of their Fb Messenger technique.
1. Greetings
In case you’re new to automating DMs, an excellent prompt message to start out with is a straightforward greeting. This sort of automated message is triggered when a consumer begins a dialog with you on Messenger. If you acknowledge you’ve acquired their message, your buyer received’t really feel like they’re being left on learn.
Levi’s has an excellent instance of the sort of reply on its Fb web page. One of many first belongings you see on the model’s web page is the CTA button on the high that prompts customers to ship them a message and allow them to understand how they will help.
Tapping that button opens a chat window that prompts you to faucet “Get began” to start out the dialog. Tapping “Get began” triggers Levi’s auto-reply, as proven under.
That is easy but skilled reply ensures clients really feel acknowledged, even when your group doesn’t have the time or bandwidth to answer immediately. In case you don’t have every other automated messages arrange, a greeting message is a superb place to start out.
2. Customer support
It’s no secret that Fb has develop into a high channel for customer support. For manufacturers, there are alternative ways to make the most of automated messages as a customer support device.
For starters, you’ll be able to arrange often requested questions {that a} consumer can select from earlier than speaking to an actual individual. You too can use an auto reply to level folks in a extra useful route if you wish to conduct customer support inquiries off of social media.
So as to add a extra private contact, you’ll be able to create and save frequent replies. That approach, your message isn’t essentially automated, nevertheless it nonetheless follows a script that maintains consistency throughout your org.
Let’s check out an instance. On Sephora’s Fb web page, the model units expectations with web page guests immediately by letting them know that they use a digital assistant.
Supply: Sephora on Fb
After beginning a dialog, the model is fast to reply with an automatic message. If the model is utilizing a third-party platform, these messages may additionally be saved replies which might be barely personalized to handle the distinctive individual and state of affairs.
What’s nice about this pattern message is that it’s personable and useful. It doesn’t veer too off-script, nevertheless it additionally feels somewhat extra human than a traditional chatbot.
3. Often requested questions
Fb auto replies are an effective way to reply your clients’ often requested questions. Establishing automated messages with the solutions to those frequent queries ensures that clients get the knowledge they want immediately. It additionally alleviates among the repetitiveness that comes with copying and pasting the solutions to the identical questions time and again.
An incredible instance of that is on the KLM Fb web page. The airline has a digital chat set as much as reply frequent customer support questions and feedback. KLM’s auto-reply format is a superb instance of utilizing a Fb chatbot to immediately reply to inquiries and maintain the dialog partaking.
Supply: KLM on Fb
After tapping on Get began, the airline shares an auto-reply that permits you to know you’re speaking to a digital assistant and presents frequent queries to select from.
As soon as you choose a subject that your query or remark pertains to, you’ll be prompted to stroll via extra frequent queries.
You too can simply enter your query immediately within the field to get the reply you’re searching for.
Utilizing a chatbot to handle clients’ often requested questions saves your group the time it usually takes to answer the identical questions time and again. The chatbot acts as a filter by providing help earlier than the shopper reaches somebody in your group.
4. Share data
The grocery retailer chain Aldi is one other nice instance of the right way to arrange a Fb auto-reply that helps obtain a number of objectives, from customer support to model advertising.
After clicking on the Message button on Aldi’s web page, the chat window opens up and helps you begin the conversion with a number of prompts to select from.
Supply: ALDI USA on Fb
Whereas these prompts are supposed to reply often requested questions, in addition they assist promote the model. For instance, tapping on New Shops & Grand Openings triggers an auto reply that shares a hyperlink to the model’s Grand Openings web page on its web site. This not solely offers useful data the consumer could also be searching for but additionally helps generate buzz round new retailer openings.
Most of Aldi’s auto replies embody a hyperlink to its web site. It is a nice option to drive site visitors to the location and conduct enterprise off of social media.
In case your group has a selected customer support course of or contact methodology that you really want clients to comply with — like filling out a type or emailing the corporate — then Fb Messenger is usually a nice channel for speaking that.
5. Away message
You too can arrange an away message to let folks know that you simply’re unavailable. If in case you have a small enterprise or don’t have a devoted social group (we see you, solopreneurs!), what you are promoting could have set hours, like 9 am to five pm.
On this case, you’ll in all probability need to arrange an away message. Having an away message on Fb not solely units expectations with clients but additionally offers you an affordable window of time to reply.
Right here’s an instance of an away message from a fictional actual property Fb web page I beforehand arrange.
You possibly can arrange a customized away message like this in your automations on Fb. Let’s go over how to do this, under.
The best way to arrange automated responses on Fb
If you wish to create your personal Fb message automation, comply with these steps to arrange prompt replies via the Meta Enterprise Suite.
1. Go to your Meta Enterprise Suite dashboard
To arrange your first automated message on Fb, you’ll must go to your Meta Enterprise Suite dashboard. From there, click on in your Inbox within the left menu.
2. View your Inbox
When you’re within the Inbox dashboard, you’ll see an outline of messages and feedback you’ve acquired on Meta platforms. This solely consists of Fb and Instagram.
3. Arrange automations
In your Inbox, faucet on the Automations button close to the highest of the web page. It will take you to a separate web page the place you’ll be able to view any auto replies you’ve already arrange, or arrange a brand new one.
Fb robotically suggests several types of message templates that you need to use as a framework to get began.
The message construction you select relies on your purpose. Do you need to merely let clients know you’ve seen their message? Or maybe you need to have the ability to filter your inbox by flagging particular key phrases.
A few of the message templates Fb consists of are Immediate reply, Away message, and Customized key phrases.
4. Write your message
When you’ve determined which auto reply you need to arrange first, it’s time to write your message. After you’ve typed your message, you’ll be able to see a preview of how your auto reply will look to customers in Messenger.
Earlier than you hit Save, be sure you flip your prompt reply on by tapping the toggle button on the high.
You possibly can create a number of automated messages for various eventualities. Nonetheless, they are going to solely present up on Meta’s platforms. If you wish to handle your whole messages throughout your whole model’s social accounts, you’ll must arrange automations in a third-party device.
The best way to auto-respond to messages and feedback on Fb, Twitter, LinkedIn and Instagram
In case your model receives messages on Fb, there’s an excellent probability you get messages in your different platforms, too. As an alternative of hopping round between inboxes and attempting to manually reply to clients, it can save you time and sources by making a unified social inbox.
With Hootsuite Inbox, you’ll be able to keep on high of your whole social media messages and feedback in a single place. This implies not solely are you able to handle your Fb messages, however you too can monitor each interplay your group has throughout all platforms. This consists of:
- Non-public messages and DMs
- Public messages and posts in your profiles
- Darkish and natural feedback
- Mentions
- Emoji reactions
Plus, Inbox comes with useful automations:
- Automated message routing
- Auto-responses and saved replies
- Mechanically triggered buyer satisfaction surveys
- AI-powered chatbot options
Like Meta Enterprise Suite, Hootsuite Inbox makes it simple to create automated messages by creating and saving replies. If you create a saved reply, anybody in your group can rapidly interact a buyer regardless of the state of affairs.
Wish to be taught extra about the right way to use Hootsuite Inbox? Watch the video under for a fast run-through of all of the Inbox options:
Often requested questions on Fb auto reply
Are you able to set an auto reply on Fb Messenger?
Sure, you’ll be able to set an auto reply on Fb Messenger for what you are promoting web page. You too can use a third-party device to create and handle messages, replies, and saved responses throughout all social channels.
How do I arrange an away message on Fb Messenger?
To arrange an away message on Fb Messenger, you want a enterprise account on Fb. After you have a enterprise web page, you’ll be able to arrange your away message by heading to your Meta Enterprise Dashboard, then deciding on Inbox. From there, you’ll be able to edit or arrange automations, together with an away message.
What’s an instance of automated reply on Messenger?
An instance of an automated reply on Messenger is when a model immediately replies to your query with a saved response. Manufacturers can use chatbots to ship an automated reply, or create saved replies utilizing Meta or a third-party device like Hootsuite Inbox.
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Save time on social messaging with automated responses, smarter workflows, and pleasant chatbots — all within the Hootsuite Inbox.