Once you use WordPress you’re given the selection when publishing between doing it as a ‘put up’ or as a ‘web page‘. Posts go up in your weblog whereas ‘pages’ are static pages that you would be able to publish with out it having to go up in your weblog.
There’s a whole lot of the explanation why you may select a put up over a web page or a web page over a put up (that’s for an additional put up) – however right this moment I assumed I’d spotlight just a few ‘pages’ that I’ve right here on ProBlogger as examples of pages that bloggers may wish to develop to advertise their weblog to completely different teams of individuals. Some are extra important in my thoughts than others however all have been useful within the improvement of my very own blogs.
Maybe probably the most frequent makes use of of the ‘web page’ operate on WP is the great previous ‘about web page’. Having an about web page is crucial in my thoughts because it provides new readers to your weblog a snapshot of who you’re and why they need to subscribe to your weblog. That is the web page that I am going to each time I hit a brand new weblog – in the event that they don’t have one it decreases my probabilities of subscribing considerably.
Learn extra on including an about web page to your weblog.
I’m amazed what number of bloggers don’t have any method of contacting them on their weblog. Whereas I perceive the temptation to not have one you might be lacking out of fantastic alternatives by not giving readers, potential companions, press, different bloggers a method of contacting you.
Learn extra on Why your weblog’s readers ought to be capable to contact you.
I don’t promote this web page closely (though do point out it on my ‘About Web page‘) however use it extra when interacting with journalists and mainstream media shops. The way in which I exploit it’s to point out journalists what others have written about me. I discover that in offering a listing of earlier articles in mainstream media you acquire just a little credibility and provides journalists a head begin to find an angle to pursue for their very own potential articles about you. It’s additionally helpful to have the ability to present this web page to anybody else that you just’re trying to construct credibility with that is probably not that ‘new media savvy’. It’s wonderful how a point out in mainstream media will open doorways for some.
Within the pursuits of transparency and disclosure I’ve this web page linked to on each web page and put up on my weblog to point out readers what I get out of this weblog – ie that I make cash from it and use affiliate packages. I additionally use this web page to dispel among the myths and unfaithful assumptions that individuals have about me and this weblog by sharing among the ‘prices’ of this weblog. I discover that this balanced ‘disclaimer’ works fairly nicely.
This web page was written with a really egocentric motive – to chop down my workload. I get requested a whole lot of questions, lots of them repeatedly. As an try and reply a few of these often requested questions I put collectively some solutions for them. I nonetheless get requested the questions however with the ability to level to this web page helps. I even have it linked to prominently from my Contact Web page.
Having a web page devoted to how folks can subscribe to your weblog will be very helpful. I do additionally hyperlink to a signup type in my sidebar and footer – so it’s exhausting to overlook! However I do discover that having a web page like this may be helpful as some readers don’t perceive the concept of RSS or will be frightened about problems with privateness or what it means to ‘subscribe’. Generally having a web page devoted to strolling folks by way of the method can repay.
Seeking to promote promoting in your weblog? An ‘Promote’ web page is a crucial a part of attracting new advertisers and a nicely written one can lower down a whole lot of give you the results you want because it’ll assist to filter out folks by giving them info that helps them to know in case your website is true for them.
Additional Studying: Discovering Advertisers for Your Weblog.
I’ve used ‘pages’ in two methods with regards to sequence of posts. The primary method is to place collectively a compilation web page of all the posts in a sequence. I don’t do that that recurrently however within the instance linked to place collectively the content material from all 25 posts on my sequence on Battling Bloggers Block. I discovered that some readers actually appreciated having the sequence all within the one place.
The opposite method to managing a sequence of posts with a ‘web page’ is to make use of one as a ‘central hyperlinks web page’ that you just replace with a hyperlink to every put up in your sequence over time. That is what I did in my Blogger Collaboration Sequence. The great thing about this method over the ‘compilation web page’ is that it might drive much more web page views as readers are ‘sneezed’ in a number of instructions into your weblog. It’s additionally good as a result of it permits readers to be extra selective about which posts in a sequence they wish to learn somewhat than studying the total factor.
Having a devoted web page for an associates program that you just’re working is usually a very good transfer. Should you seek advice from a product that you just’re selling recurrently in your posts – somewhat than linking to the associates program hyperlink to a ‘pre-sell’ web page by yourself weblog. This lets you ‘pre-sell’ the product extra with a private message. That is what I do on my AdSense web page right here at ProBlogger. This doesn’t work for each associates program however I discover with AdSense that it really works nicely as their touchdown web page is usually a little off placing to new potential customers of it. It additionally provides me just a little extra flexibility with how I point out AdSense in my posts as their Referrals program doesn’t permit html linking. Additional Studying: 5 Ideas for Bettering AdSense Referral Earnings.
Should you provide providers to readers then develop a devoted gross sales web page for your self and hyperlink to it prominently in your weblog. The instance right here is my Consulting web page – a web page I used to level to recurrently. Nowadays I don’t provide these providers any extra (as a consequence of workload) so haven’t promoted it for some time. I discover that when you’ve a devoted web page to promoting your providers you possibly can promote your self rather more expansively than only a fast point out elsewhere in your weblog.
Do you’ve info that you just’re continually offering to folks again and again (whether or not in weblog posts, by way of e mail or in different methods)? Make a web page about it and hold the hyperlink helpful. That’s what I did with my b5media web page and have discovered it to assist me lower down my workload in answering questions in regards to the community. I additionally hyperlink to it in my navigational bar right here on ProBlogger and it’s result in some nice alternatives. You would do that with any enterprise or product that you just’re related to.
This web page is an instance of a touchdown web page over at DPS of a present marketing campaign that we’re working for our new Lightroom Course. Should you do select to run an advert marketing campaign to advertise your weblog then it’s a lot wiser to hyperlink your adverts to a devoted touchdown web page than the entrance web page of your weblog. Learn extra on Promoting Your Weblog and on Landing Pages.
One nice method to propel folks deep inside your weblog is to develop a Sneeze Web page or a ‘Better of’ web page that highlights among the higher articles in your weblog round a selected theme. Put hyperlinks to those pages in your sidebar or seek advice from them in posts and also you’ll see your web page impressions per go to statistics go up.
Should you’re promoting one thing (even when it’s your self) like we do with ProBlogger Jobs promoting, having some type of a testimonial web page will be very worthwhile. Individuals base shopping for choices more and more upon the opinions of others – so seize a few of these opinions and current them.
Talking at an occasion? Create a ‘web page’ particularly for these at it and point out that you just’ve achieved so in your presentation. This manner you possibly can tailor a selected message to these guests, their wants, your presentation and ‘promote’ one thing to them (whether or not or not it’s subscribing to your weblog, shopping for a product, promoting your providers or getting them to learn sure pages in your weblog. The instance I’ve given is from a convention I did this time final yr. I additionally used to have a piece on that web page promoting a product that I discussed within the presentation and it transformed fairly nicely.
17. 404 Web page
When folks arrive in your weblog to a web page that has been deleted, comply with a useless hyperlink and so forth and find yourself on a default error web page in your weblog you’ve bought a wasted alternative in your palms. Customise your error pages to assist readers discover what they’re in search of or a minimum of discover one thing else that may curiosity them. Additional Studying: How to Create a Customized 404 Error Web page for Your Weblog and this text from Search Engine Journal the place I discovered the Disney instance pictured above.
Once I participated in a charity occasion known as (Movember), somewhat than letting this occasion fully take over my weblog for the month I created a devoted web page for the occasion that those that have been fascinated by might comply with my updates on.
I don’t settle for visitor posts on ProBlogger however we do invite writers to apply to put in writing for dPS with some pointers on the best way to write for this weblog. Consequently, I get extra posts which are written in a format that I can use and it’s lower down a whole lot of work for me.
There are quite a few methods that you would be able to current that archives of your weblog. It turns into tougher the bigger your weblog grows to have the ability to direct folks again to your finest earlier work and a devoted web page will be useful in that course of somewhat than simply presenting a listing of classes or dates in your website bar. What I’ve tried to do with mine is to offer a web page with dated archives but additionally classes with some instructed beginning factors.
A few of the above ‘pages’ can after all be created from ‘posts’ in your weblog (and there could be some good causes for doing so) nevertheless my choice is to make them ‘pages’. Normally it is because I choose these pages to not be date particular. The way in which I’ve my hyperlinks arrange right here at ProBlogger posts have dates exhibiting and within the hyperlink construction – however pages don’t. In most of the above examples I additionally didn’t wish to web page to point out up in my weblog’s RSS feed or classes – however most popular them to be standalone pages.
Once we redesigned ProBlogger (some years in the past now), we mapped out a reader journey and a part of that was for brand new readers touchdown on the weblog figuring out the place to start out. So our “Begin Right here” web page introduces the subject, lays out the format of the weblog and offers readers an induction into the content material pillars and the best way to get essentially the most out of their interplay with the weblog.
I’ve recorded a podcast episode on Why You Ought to Create a Begin Right here Web page for Your Weblog and Kelly Exeter wrote a visitor put up about The 5 key components your weblog’s ‘Begin Right here’ web page should have.
If in case you have an assortment of beneficial instruments, providers or sources you employ and suggest – significantly if you’re incomes affiliate fee, sponsorship or promoting from them – give your readers a web page the place they’ll see all of those sources in a single spot and hyperlinks for them to entry. Simply just remember to disclose any business preparations you could have connected to those sources.
Right here’s each a podcast and an article I produced on Easy methods to Use a Sources Web page to Develop Your Site visitors and Revenue.
New information safety legal guidelines that apply to simply about each enterprise in any jurisdiction imply that having a Privateness Coverage revealed in your web site is crucial. I’m not a lawyer and we don’t dispense authorized recommendation on ProBlogger, however our visitor authorized professional Jeanette Jifkins did write an article on What Legal guidelines within the World Apply to You?
24. Product Pages
Do you promote something out of your weblog – services or products? Nicely, you’re finest to create a “store window” so your readers can change into clients.
25. Member Pages
Many information websites now monetize by way of a paid subscription and you’ll gate all or a few of your content material behind a paywall for subscribers solely. At ProBlogger we don’t have a paywall, however we do provide a FREE Member’s Library of sources, with entry based mostly on subscribing.
What web page varieties would you add to the above checklist?
Replace: Some nice ideas in feedback thus far, a few of which I’ve now listed above. I agree {that a} privateness web page is an effective one, as is a feedback coverage (I’ve one in all these however wrote it as a put up – I believe it’d be extra acceptable as a web page although). One other one which I ought to have included is a ‘useful resource’ web page – a web page that lists beneficial sources, books, programs and so forth. Lastly – I ought to have included a ‘weblog roll’ or ‘hyperlinks’ web page. Thanks for everybody’s ideas – hold them coming.
