Are you aware what number of creators are on the Patreon platform? How concerning the complete quantity of payouts the platform has given to its creators?
On this publish, we listing one of the best Patreon statistics from a number of credible sources.
This contains common statistics and statistics that’ll assist information creators in the correct course.
Let’s have a look.
Editor’s high picks – Patreon statistics
Right here’s a fast roundup of our picks for the highest Patreon statistics from this listing:
- In complete, Patreon has issued greater than $3.5 billion in payouts to creators. (Patreon)
- 41% of a Patreon creator’s revenue comes from Patreon itself. (Patreon Creator Census)
- In accordance with estimates, Patreon’s annual income is $50-$75 million. (Similarweb1)
- Patreon receives 97.5 million visits per 30 days on common. (Similarweb2)
- There are greater than 54,000 video creators on Patreon incomes over $5.9 million in payouts collectively on a month-to-month foundation. (Graphtreon2)
Normal Patreon statistics
1. Patreon has paid out $3.5 billion in income to creators
In accordance with knowledge launched from Patreon themselves, the platform has paid out greater than $3.5 billion in income to creators.
Patreon makes cash by taking 5-12% cuts from creator subscriptions. The price relies on the plan creators joined once they signed up:
- Lite – 5%
- Professional – 8%
- Premium – 12%
There’s additionally a fourth Founders plan for creators who joined the platform earlier than Might 2019. Patreon takes a 5% minimize from these creators.
Patreon additionally prices processing charges for credit score and debit playing cards and completely different fee gateways:
- Credit score Card and Apple Pay
- Funds which might be $3 or much less – 5% + $0.10
- Funds which might be greater than $3 – 2.9% + $0.30*
- PayPal or Venmo in the US
- Funds which might be $3 or much less – 5% + $0.10
- Funds which might be greater than $3 – 2.9% + $0.30*
- PayPal or Venmo exterior of the US
- Funds which might be $3 or much less – 6% + $0.10
- Funds which might be greater than $3 – 3.9% + $0.30
There are additionally completely different processing charges for various currencies, however there are too many to listing right here.
Completely different payout strategies additionally include their very own set of charges:
- Direct Deposit (not out there to non-US creators) – $0.25 per payout
- PayPal – 1% of the quantity transferred. The price might be a minimum of $0.25 per payout however not more than $20 per payout.
- Payoneer (not out there for US-based creators) – $1 per payout.
Like processing charges, completely different currencies have completely different payout charges.
*That is the usual transaction price for processing bank cards, so it’s in keeping with business requirements.
Supply: Patreon
2. Patreon’s annual income is estimated to be wherever between $50 and $75 million
Patreon doesn’t publish annual reviews, so the one approach to decide its annual income is by knowledge collected from credible sources.
That features Similarweb.
In accordance with Similarweb, Patreon’s annual income is estimated to be $50 to $75 million.
Supply: Similarweb1
3. Patreon.com receives 97.5 million visits per 30 days
In accordance with Patreon net visitors statistics collected by Similarweb over a 3 month interval, Patreon.com receives 97.5 million visits per 30 days on common.
Similarweb’s knowledge additionally reveals that Patreon.com has a bounce price of 56.18%.
On common, customers go to 3.19 pages per go to and spend three minutes and 35 seconds on the location per session.
For comparability’s sake, right here’s how a lot visitors a few of Patreon’s greatest rivals obtain on a month-to-month foundation:
- OnlyFans – 310.9 million visits per 30 days on common
- Ko-fi – 10 million visits
- Purchase Me a Espresso – 4.7 million visits
- Podia – 3.4 million visits
- Sellfy – 469,600 visits
Every competitor gives a membership platform or subscription possibility that make nice alternate options to Patreon.
Supply: Similarweb2, Similarweb3, Similarweb4, Similarweb5, Similarweb6, Similarweb7
4. Patreon has obtained $413.3 million in funding from buyers
In accordance with Crunchbase’s knowledge, Patreon has obtained a complete of $413.3 million in funding from buyers from 10 rounds of funding.
Essentially the most Patreon generated from a single funding spherical was $155 million. This got here from a complete of eight buyers, the first of which was Tiger World Administration.
Supply: Crunchbase
5. The typical wage at Patreon is $165,083.11 yearly
In accordance with over 200 salaries reported by Patreon staff and job listings posted by Patreon at Certainly, the common Patreon worker makes $165,083.11 yearly.
The very best wage is for a fraud supervisor at $262,000/yr, which is 180% above the nationwide common.
The bottom wage is for a social media specialist at $62,000/yr, which is 22% above the nationwide common.
Supply: Certainly
Patreon statistics for creators to know
6. Creators who promote their Patreons day by day earn 75% extra from the platform
Patreon surveyed its creators and requested them how usually they promote their accounts to their followers.
They discovered that 21.3%, nearly all of creators, promote their Patreons two to 3 instances a month.
18.1% promote their Patreons as soon as per week whereas 17.6% promote theirs a number of instances per week.
7.3% of creators promote their Patreons day by day, and after digging just a little deeper and doing a little bit of further evaluation, Patreon found that creators who do promote their Patreons day by day wind up producing 75% extra from the platform.
Listed below are the remaining stats from this metric: 8.7% of creators promote their Patreons each two to 3 months, 5.4% promote theirs much less usually than each six months and three.6% by no means promote theirs.
Supply: Patreon Creator Census
7. There are greater than 8 million month-to-month energetic customers on Patreon
In accordance with the corporate’s personal knowledge, there are greater than 8 million month-to-month energetic customers, who Patreon calls “patrons,” on the Patreon platform.
That’s not simply the variety of Patreon customers there are.
That quantity represents the variety of patrons who’re actively paying subscription charges and truly consuming content material on the platform on a month-to-month foundation.
Supply: Patreon
8. There are greater than 250,000 creators on Patreon
The corporate’s knowledge additionally explains how there are over 250,000 Patreon creators.
The platform is dwelling to podcasters, video creators, musicians, visible artists, writers, and extra.
Nevertheless, in accordance with Graphtreon, if you solely depend creators with at the least one patron, the variety of creators the platform has shrinks to 225,000.
Supply: Patreon, Graphtreon
9. Patreon points greater than $25 million in payouts to creators on a month-to-month foundation
In accordance with Patreon creator statistics collected by Graphtreon on Patreon, Patreon payouts quantity to over $25 million on a month-to-month foundation, excluding hidden earnings.
These creator earnings come from over 14 million pledges, excluding hidden pledges.
For transparency’s sake, it’s essential to notice that Graphtreon is just in a position to embrace knowledge from creators who select to share their earnings and pledges, therefore the “excluding hidden so and so” word you see hooked up to a number of the statistics on this publish.
In an article revealed to the platform’s weblog in April of 2021, Patreon said that over 200,000 creators had been producing greater than $100 million a month collectively from the platform.
So, it’s doubtless this quantity is far greater than $25 million if you embrace hidden earnings.
And since that weblog publish is greater than two years previous, creators doubtless generate properly over $100 million from Patreon on a month-to-month foundation by now.
Supply: Graphtreon1, Patreon Weblog
10. Essentially the most aggressive class on Patreon is the video class at over 54,000 creators
That is in all probability one of many extra unsurprising statistics on this listing.
In accordance with Graphtreon’s knowledge on Patreon, Patreon hosts greater than 54,000 video creators who primarily make video content material.
That is the quantity you get if you solely depend creators who’ve at the least one patron.
Collectively, these Patreon creators earn $5.9 million in month-to-month payouts, excluding hidden earnings.
These payouts come from over 3.8 million month-to-month pledges, excluding hidden pledges.
Supply: Graphtreon2
11. The least aggressive class on Patreon is the journal class at solely 500+ creators
In accordance with knowledge collected by Graphtreon, the journal class on Patreon is the least aggressive class to affix.
A minimum of, that is the case if you solely base the outcomes on classes that even have curiosity on Google.
There are simply over 550 creators with at the least one patron on this class.
Month-to-month payouts quantity to greater than $64,000, excluding hidden earnings, whereas month-to-month pledges quantity to over 33,000, excluding hidden pledges.
Supply: Graphtreon3
12. There are over 15,000 creators within the podcast class on Patreon
Graphtreon’s knowledge on the podcast class reveals that there are over 15,800 creators on this class with at the least one patron every.
They earn a collective payout of $3.6 million on a month-to-month foundation, excluding hidden earnings.
These payouts come from over 2.2 million particular person pledges, excluding hidden pledges.
Supply: Graphtreon4
13. The highest Patreon creator is Matt and Shane’s Secret Podcast with greater than 61,000 patrons
Grapheon additionally collects knowledge on the highest creators on Patreon.
They report that Matt and Shane’s Secret Podcast, a spread present by Philly-based comedians Matt McCusker and Shane Gillis, has the best variety of patrons on the platform at over 61,800 patrons.
Their pledge choices vary from $1/month to $50/month.
Different high Patreon creators embrace Upkeep Part with over 45,200 patrons and True Crime Obsessive about greater than 44,200 patrons.
Supply: Graphtreon5
High Patreon statistics from the creator census
Word: Patreon carried out a survey of its creators in early 2022 and revealed the info in Might of that yr. Over 13,000 creators from 113 nations took half within the survey.
61.94% of respondents had been from North America, 21.2% had been from Europe, 5.65% had been from Asia, 5.08% had been from Latin America, 2.26% had been from Australia and New Zealand, 0.76% had been from Africa and the Center East, and three.12% had been from a wide range of completely different areas.
The statistics on this part characterize our high picks from this census.
14. Patreon creators make 41% of their revenue from Patreon
Patreon requested its creators about their major sources of revenue.
Collectively, creators make 41% of their revenue from Patreon.
Listed below are further sources of revenue for creators and what percentages they characterize of a creator’s complete revenue:
- Job Associated to Artistic Pursuits – 11%
- Commissions – 8%
- Subscriptions On Different Platforms – 7%
- Advert Income – 7%
- Teaching or Instructing – 5%
- Ebook Gross sales – 4%
- Merchandise – 3%
- Gross sales from Digital Downloads – 3%
- Stay Reveals – 2%
- Model Sponsorships – 2%
- Different Sources – 9%
Word: Patreon says numbers had been rounded as much as the closest entire quantity.
Supply: Patreon Creator Census
15. 38% of Patreon creators are principally keen on video matters
Patreon requested its creators concerning the sorts of mediums they primarily use to create content material.
38% of respondents, which was the bulk, primarily use video.
17% primarily use writing, 14% use audio, 11% use visible arts, 6% create video video games or online game mods, 6% create images, and eight% use different sorts of inventive mediums.
Patreon additionally requested creators concerning the platforms they used to develop their followings:
- Video Creators – 50% of creators discovered their audiences on YouTube.
- Writers – 19% used Fb, 17% used Discord and 14% used their very own web sites.
- Audio/Music – 30% of creators used YouTube.
- Podcasters – 17% used Fb, 16% used podcast networks and one other 16% used Twitter.
- Visible Artists – 21% used DeviantArt and 19% used Twitter.
- Builders/Modders – 18% used Twitter and 17% used Discord.
Supply: Patreon Creator Census
16. 70% of Patreon creators use the platform as a approach to give their followers a approach to help them
Patreon requested creators about the advantages they provide to patrons.
70% use Patreon as a easy approach to provide their followers a approach to help them exterior of watching advertisements, utilizing affiliate hyperlinks and shopping for merch.
69% provide unique content material on Patreon, and 57% provide early entry to content material.
Listed below are further advantages creators ship to patrons by subscriptions:
- Entry to finish publish archive – 39% of creators provide this profit to patrons
- Giving patrons shoutouts in movies or itemizing their names in credit – 37%
- Fan requests and voting rights – 35%
- Interactions with creator and different patrons by locked posts and feedback – 30%
- Entry to Discord or Fb group – 29%
- Academic content material – 19%
- Digital downloads – 16%
- Patron-only livestreams – 16%
- Weekly or bi-weekly bodily items, corresponding to unique merch – 13%
- One-on-one interactions with creator – 11%
- Customized digital commissions – 10%
- One-on-one teaching or instructing classes – 9%
- Ask me something classes (AMAs) – 8%
- Month-to-month bodily items – 6%
- VIP entry to in-person occasions – 5%
Supply: Patreon Creator Census
17. 55% of Patreon creators take into account themselves to be seasoned content material creators
Patreon requested creators to price themselves on a scale from 1 to six with 1 designated for creators who really feel they’re simply beginning out to six being for individuals who really feel they’re “seasoned professionals.”
55% of creators voted for 4, 5 and 6: 23% rated themselves a 4, 21% selected 5 and 11% selected 6.
21% of creators rated themselves a 3, 17% selected 2 and 5% selected 1.
Word: These are the numbers Patreon provides of their outcomes. As a result of they don’t add as much as 100% and Patreon provides no rationalization for that, it’s doubtless they made a small error and these figures are barely skewed.
Supply: Patreon Creator Census
18. 80% of Patreon creators work alone
Patreon requested creators who they work with.
80% of creators say they work alone.
11% work with a workforce, and eight% work alone however associate with non-creators.
Podcasters are the group who’re more than likely to work as a part of a workforce. In actual fact, 39% of Patreon creators do.
Creators who create visible arts are more than likely to work solo: 94% do.
Supply: Patreon Creator Census
19. 96% of creators need followers to have the ability to give one-time tips about Patreon
Patreon requested creators to price how essential potential options could be in the event that they had been added to the platform.
Creators had been in a position to choose the next responses to every potential function:
- Essential
- Good to have
- Don’t care
- Please don’t
96%, or nearly all of creators, voted “one-time ideas” as being a very powerful potential function to have on the platform.
To be extra particular, 61% assume it is a “essential” function to have whereas 35% assume it could be “good to have.”
3% “don’t care,” and 1% don’t want the function to be carried out on the platform in any respect.
It’s unsurprising for one-time ideas, or the flexibility for followers to donate to creators in one-off situations relatively than paying ongoing subscriptions, to be the primary function creators wish to have.
Most different platforms, together with OnlyFans, Ko-fi and Purchase Me a Espresso, to not point out major content material platforms like YouTube and Twitch, enable followers to tip or ship donations to creators in a method or one other.
The addition of this function would enable Patreon to turn out to be much more aggressive.
Listed below are the opposite options Patreon requested creators about, so as of most to least wished:
- Reward memberships – 91% assume this function could be “essential” or “good to have.”
- Customizable touchdown web page – 90%
- New patron knowledge – 88%
- Patron notifications – 86%
- Management of again catalog entry – 84%
- Canceled patron knowledge – 82%
- Group discussion board/chat – 74%
- One-time unlockables – 71%
- Livestreaming – 71%
- Customized badges/emojis – 69%
- Free trial memberships – 67%
- Unique merch for patrons – 62%
- Integration with delivery companies – 62%
- Promote tickets to reside occasions – 42%
- Crypto funds – 27%
Crypto funds being the function Patreon creators least need carried out into the platform is attention-grabbing attributable to the truth that it’s the one potential function Patreon included further questions for of their survey.
That query revealed that 70.88% of Patreon creators both “don’t care” (28.5%) to have crypto funds carried out into the platform or don’t need the function to be carried out in any respect (42.38%).
28.88% of Patreon creators do need the function to be carried out.
10.13% assume it could be a “essential” function to have whereas 18.75% assume it could be “good to have.”
The group pushing for crypto funds probably the most on Patreon are image-based creators, doubtless because of the NFT artwork craze.
Supply: Patreon Creator Census
20. 90% of Patreon creators wish to develop their audiences above all else
Patreon requested creators concerning the objectives they’ve for his or her manufacturers.
The vast majority of creators, or 90%, wish to develop their audiences.
25% wish to collaborate with different creators extra usually, 18% wish to rent workers members and one other 18% wish to experiment with a brand new inventive medium.
Listed below are objectives different creators wish to deal with, listed from highest to lowest precedence:
- Attempt a brand new channel or platform – 12%
- Add inventive collaborators to the workforce – 12%
- Launch a brand new podcast – 9%
- Construct or rent somebody to construct an internet site – 9%
- Experiment with new monetization choices – 6%
- Construct or rent somebody to design an app – 2%
- Different objectives – 7%
Supply: Patreon Creator Census
Patreon statistics sources
Ultimate ideas
These statistics reveal fairly a bit concerning the Patreon platform and its creators.
The most important revelation has to do with the platform’s influence on a creator’s revenue.
For creators who resolve to make use of the platform, Patreon is a significant supply of revenue, one they’re in a position to generate with out counting on another person’s product (sponsors and affiliate merchandise).
In actual fact, Patreon is without doubt one of the best methods to supply subscription companies in change for premium content material, amongst different advantages.
One of many different main revelations these statistics uncovered is how aggressive the platform is relating to video content material.
For this reason it’s essential for creators to department out and check out completely different inventive mediums in addition to discover a target market inside a distinct segment on particular platforms.
All in all, should you’re a content material creator, Patreon gives probably the greatest methods to leverage the ability of your viewers and provides them further methods to help you.
For extra studying:
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