Ever heard the saying “by no means change a profitable staff”? What about “if it ain’t broke, don’t repair it”? The idea is just about the identical, and it applies to many fields and endeavors. A few months in the past I discovered it additionally applies to web optimization….
I had a mini web site that was receiving a number of visitors from search engines like google and yahoo. After I dug into analytics to research the numbers I discovered that one single web page was attracting the majority of the visitors, because it was rating within the third place of Google for a preferred search time period.
I figured that folks visiting different pages of that web site could be concerned about that web page too, so I created a piece beneath every web page with associated hyperlinks. The aim was to enhance the navigation and improve the web page views per customer ratio inside the web site, and to not improve my search rankings. In reality I didn’t use optimized anchor texts or something to artificially inflate my rankings.
But a few weeks later that web page moved from the third place to the third web page within the search outcomes for a similar search time period…. and it stayed there ever since.
Might it have been a coincidence? Certain. However there’s a likelihood that the modifications I utilized to the inner linking construction of the location triggered some purple flag with Google, regardless of being official modifications.
I additionally heard many tales from web site house owners who re-designed their web sites, shifting hyperlinks and sections round, after which discovered that their rankings had vanished in a single day.
Clearly this isn’t a rule carved in stone. Many occasions related tweaks might have a constructive impact on search rankings and visitors. The purpose I needed to make is that you need to carry out structural modifications in your web sites with care, particularly if there’s a huge threat concerned (e.g., in the event you already get a number of natural visitors).
About Daniel
Daniel Scocco is a programmer and entrepreneur positioned in São Paulo, Brazil. His first firm, On-line Earnings, builds and manages web sites in several niches. His second firm, Kubic, makes a speciality of creating cell apps for the iOS and Android platforms.
