What number of skilled creators are there? What number of creators are there complete?
How a lot do creators earn per sponsored submit, and what different earnings streams do they use?
On this submit, we’ve rounded up the perfect creator financial system statistics from stories revealed across the net.
They cowl all of those questions and extra and actually open your eyes to frequent misconceptions all of us have about content material creation.
Let’s get into it.
Editor’s high picks – creator financial system statistics
- The creator financial system pool has a complete of 207 million creators globally. (Linktree)
- In 2023 the worldwide influencer advertising and marketing trade is anticipated to develop to $21.1B. (Influencer Advertising Hub)
- Solely 12% of full-time creators make greater than $50,000 in annual earnings. (Linktree)
- Life-style influencers ask for $994 per model collaboration on common. (Collabstr)
- Patreon is utilized by over 250,000 creators to generate income. (Patreon)
Basic creator financial system statistics
1. There are 207 million creators on the net
The worldwide creator financial system features a creator pool of over 207 million creators from all over the world.
This knowledge comes from Linktree’s 2022 Creator Report.
In addition they revealed a collective social media person base of 4.2 billion social media customers, which supplies you an thought of the potential skilled creators have in rising a following.
Supply: Linktree
2. Fb has the biggest person base with 2.9 billion month-to-month energetic customers
Statista tracks person base knowledge for all main social media platforms.
Their knowledge reveals that Fb has the biggest person base with 2.9 billion month-to-month energetic customers by the tip of fourth quarter of 2022.
That is fascinating as a majority of the statistics on this article level to Instagram, TikTok and YouTube as being probably the most influential social media platforms for creators.
Supply: Statista
3. 67% of all influencers are nano influencers with 1,000 to 10,000 followers
Based on knowledge uncovered by Linktree, most creators, or 67.15%, are nano influencers, which means they’ve between 1,000 and 10,000 followers.
This share makes up the vast majority of influencers, or roughly 139 million of all content material creators.
The following largest chunk of creators are micro influencers, or influencers with 10,000 to 100,000 followers.
There are 41 million micro influencers, which is nineteen.81% of all creators.
There are 2 million macro influencers (100,000 to 1 million followers) and a pair of million mega influencers (over 1 million followers).
These numbers make up lower than 1% of all creators globally every, or 1.94% mixed.
23 million creators have fewer than 1,000 followers. This quantity makes up 11.11% of all creators.
Supply: Linktree
4. 66% of creators work half time as content material creators
This knowledge comes from a survey of 9,500 creators, which was performed by Linktree for his or her 2022 Creator Report.
66% of respondents reported working as creators half time, which suggests 34% of creators are full-time creators.
36% are beginner creators who’ve solely been making content material for lower than one or equal to 1 yr.
43% of creators spend lower than or equal to 5 hours per week on content material creation.
Supply: Linktree
5. 77% of social media influencers are ladies
For Collabstr’s 2023 Influencer Advertising Report, the model surveyed 50,000 influencers.
They found a whopping 77% of respondents to be ladies whereas 23% have been males.
This gender hole even grew to become a pattern on a per-platform foundation.
Based on survey outcomes, 76% of influencers on TikTok are ladies whereas solely 24% are males.
On Instagram, 79% of influencers are ladies whereas 21% are males.
The hole is smallest on YouTube. Right here, 69% of influencers are ladies whereas 31% are males.
The pattern continues once you examine follower counts of women and men on TikTok and Instagram.
Nonetheless, the hole is smallest once you examine follower counts on YouTube, particularly amongst YouTubers with 50,000 to 500,000 subscribers.
53% of YouTubers with 50,000 to 100,000 subscribers are ladies whereas 47% are males.
56% of YouTubers with 100,000 to 500,000 subscribers are ladies whereas 44% are males.
Supply: Collabstr
6. 25% of influencers function within the vogue and sweetness area of interest
This stat comes from Influencer Advertising Hub of their 2023 State of Advertising Report.
They discovered that the style and sweetness area of interest was common amongst 25% of respondents, gaming amongst 12.9%, journey and life-style amongst 12.5%, sports activities amongst 12%, household, father or mother and residential amongst 10.7%, and well being and health amongst 6.8%.
19% of respondents voted for “different.”
Nonetheless, it must be famous that Influencer Advertising Hub’s numbers come from a survey of three,500 advertising and marketing businesses and types.
Collabstr additionally publishes a report on influencer advertising and marketing yearly.
Whereas they don’t say what share of respondents voted for what, their report does state that the preferred niches (voted for by 50,000 influencers) are life-style, vogue, magnificence, journey, modeling, and well being and health.
Supply: Influencer Advertising Hub
7. The worldwide influencer advertising and marketing trade is anticipated to develop to $21.1B in 2023
The influencer advertising and marketing trade grew to $16.4 billion USD in 2022 and is anticipated to develop to $21.1B in 2023.
This knowledge was uncovered by Influencer Advertising Hub, who additionally found, via a survey of three,500 advertising and marketing professionals, that 67% of entrepreneurs plan to spend extra on influencer advertising and marketing in 2023.
This implies there’s quite a lot of potential for the common nano influencer to launch a full-fledged creator enterprise.
There’s additionally quite a lot of potential for manufacturers to bypass ad-blocking know-how by spending much less on advert income and extra on influencer advertising and marketing, together with commissioning creators to create sponsored posts.
When manufacturers do that with creators who’ve energetic, highly-engaged followings, their engagements from advertising and marketing campaigns have the potential to be increased than advertising and marketing campaigns that contain inserting adverts in a number of channels.
Supply: Influencer Advertising Hub
8. The US is the #1 nation for influencer advertising and marketing
Collabstr surveyed 50,000 influencers and 20,000 manufacturers and advertising and marketing businesses.
The ensuing knowledge revealed the ten hottest international locations for model offers.
The US was ranked as the preferred nation for paid collaborations between manufacturers and influencers, adopted by Canada, the UK, Australia and Germany.
This was adopted by Mexico, France, Spain, the Netherlands and Italy.
When Collabstr broke this knowledge down much more, they discovered that the highest cities (all of that are in america and Canada) with the very best variety of influencers included Los Angeles, New York Metropolis, Toronto, Vancouver and Atlanta.
Supply: Collabstr
9. 67% of social media creators have by no means collaborated with a model
In Linktree’s 2022 Creator Report, the corporate surveyed 9,500 creators.
They found that 67% have by no means collaborated with a model on their social channels.
That is most likely a significant cause why the vast majority of creators don’t make dwelling wages.
Supply: Linktree
10. The vast majority of influencers personal accounts on 1.9 social media platforms
Based on Collabstr’s report, on common, most social media influencers are monetizing accounts on round 2 platforms at a time.
This provides entrepreneurs wider goal audiences to market their merchandise to, maybe even wider than they thought.
Supply: Collabstr
11. 58% of creators produce a number of types of content material
In Linktree’s 2022 Creator Report, the corporate requested 9,500 creators concerning the content material varieties they use.
Whereas the vast majority of creators report solely utilizing one content material kind, 58% voted for 2 to 4 content material varieties.
Content material varieties embody short-form movies, long-form movies, podcasts, weblog posts, and many others.
Supply: Linktree
12. 62% of area of interest creators agree specializing improves engagement and attain
Linktree’s survey of 9,500 creators included area of interest creators.
A distinct segment creator is a content material creator whose content material targets a particular area of interest, resembling life-style, magnificence, tech, and many others.
62% of those creators consider choosing a distinct segment and dedicating your content material to it will increase your probabilities of rising an viewers and receiving extra likes, feedback and conversions out of your content material.
Supply: Linktree
Creator financial system stats based mostly on income
13. Solely 12% of full-time creators make greater than $50,000 a yr
Linktree’s survey of 9,500 creators revealed that solely 12% of full-time creators make greater than $50,000 in annual earnings.
48% make lower than $1,000.
This implies the overwhelming majority of full-time creators should not benefiting from the big variety of influencer advertising and marketing alternatives out there right now, both as a result of they merely aren’t all for accepting model sponsorships or they don’t know how one can get began.
3% of part-time creators make greater than $50,000/yr from content material creation whereas 68% make lower than $1,000.
Supply: Linktree
14. Life-style influencers cost $994 for model collaborations on common
Collabstr surveyed 50,000 influencers for his or her 2023 Influencer Advertising Report.
They discovered the life-style area of interest to be the highest-paid influencer area of interest on common, after excluding superstar and entrepreneurial influencers.
Life-style influencers ask for $994 per model collaboration on common.
Well being and health got here in second at $979 per collaboration with comedy and leisure coming in an in depth third at $968 per model collaboration on common.
Journey ($939), foods and drinks ($918), vogue ($912), mannequin ($864) and sweetness ($860) adopted.
Supply: Collabstr
15. 41% of creators say promoting their very own bodily merchandise is the easiest way to monetize
When Linktree surveyed 9,500 creators of their 2022 Creator Report, they requested creators to vote for the earnings streams that drive income to their creator companies.
23% of area of interest creators and 18% of non-niche creators voted for “personal bodily merchandise” for a complete of 41% of all creators.
The following largest earnings stream for creators is internet online affiliate marketing, which was voted for by 25% of creators.
15% of area of interest creators and 10% of non-niche creators say internet online affiliate marketing is a crucial income stream.
Influencer advertising and marketing was voted by 23% of creators as being the third finest income stream.
This was voted for by 14% of area of interest creators and 9% of non-niche creators.
Supply: Linktree
16. 25% of creators earn probably the most quantity of income from their blogs or web sites
Linktree’s survey of 9,500 creators revealed that though solely 2% of creators say their largest viewers is on their weblog or web site, 25% say they earn probably the most quantity of income from a weblog or web site.
That is seemingly because of the easy reality of there being far much less distractions on blogs and web sites. Due to this fact, conversion charges are increased.
Supply: Linktree
17. Over 250,000 creators earn income from Patreon
Patreon is a membership platform by which followers, or “patrons,” can help creators by subscribing to particular person creators on a month-to-month foundation (or on a per-content foundation) in trade for perks, resembling early entry, sub-only posts, sub-only livestreams, and many others.
Based on Patreon’s About web page, there are over 250,000 creators on the platform who’ve generated over $3.5 billion in income from subscriptions.
There are additionally over 8 million energetic patron accounts, making Patreon a well-liked platform for unbiased creators.
Supply: Patreon
Creator financial system statistics for particular creator platforms
18. 12% of beginner creators say their largest platform is TikTok
This stat comes from Linktree’s 2022 Creator Report.
12% of “newbie” creators think about TikTok to be their largest platform whereas solely 6% of “skilled” creators say the identical factor.
Supply: Linktree
19. 22% {of professional} creators say Fb is their largest platform
In Linktree’s 2022 Creator Report, 22% {of professional} creators say their largest platform is Fb versus 16% of beginner creators.
That is shocking given Fb’s lack of affect over the previous few years when in comparison with platforms like Instagram, TikTok and YouTube.
Supply: Linktree
20. 45% of brand name offers are made with TikTok influencers
In Collabstr’s 2023 influencer advertising and marketing report, the corporate analyzed 7,000 model offers between entrepreneurs and influencers.
They discovered that 45% of offers have been made with TikTok influencers whereas 39% have been made with Instagram influencers.
The numbers show that TikTok has taken over Instagram in affect.
In 2022’s report, Collabstr discovered that 48% of paid collaborations have been made on Instagram whereas 46% have been made on TikTok.
Though the numbers are decrease in 2023’s report, they reveal simply how a lot TikTok has grown over the previous few years and the way it’s on the right track to depart different social media platforms behind.
Aside from these two powerhouses, 14% of manufacturers used user-generated content material whereas 2% made collaborations with YouTubers.
Collabstr describes user-generated content material as being “not particular to any explicit platform.”
Supply: Collabstr
21. 82% of influencers supply influencer advertising and marketing providers on Instagram
When Collabstr surveyed 50,000 influencers, they discovered that 82% report utilizing Instagram to supply paid collaborations to manufacturers whereas 61% use TikTok.
26% of influencers supply their providers via user-generated content material that’s not linked to a particular platform.
The remaining 9% of influencers supply their providers on YouTube.
Supply: Collabstr
22. The typical value per collaboration on YouTube is $418
Whereas Collabstr’s report revealed Instagram and TikTok to be the preferred social platforms for influencer advertising and marketing, their report additionally revealed that YouTube collaborations web YouTube creators $418 per collaboration on common.
This knowledge comes from a survey of fifty,000 influencers.
That is twice the common quantity TikTok and Instagram influencers make on common, which is $203 and $183 per collaboration on common.
Collabstr’s idea is that as a result of there are extra creators on Instagram than another platform and since Instagram and TikTok content material is extra environment friendly to create than YouTube content material, it’s solely inevitable for these charges to be as little as they’re compared to YouTube’s.
Moreover, Collabstr’s survey, which incorporates knowledge from 50,000 influencers and 20,000 manufacturers and advertising and marketing businesses, revealed that on common, influencers solely obtain about 50% of their asking costs for collaborations.
Listed here are the precise costs influencers make per collaboration on totally different platforms versus what they ask for:
Precise Costs of Asking Costs
- YouTube – Creators with a YouTube channel acquired $418 of their unique asking value of $791 on common.
- TikTok – $203 of unique asking value of $460.
- Instagram – $183 of unique asking value of $363.
Supply: Collabstr
Creator financial system statistics sources
Remaining ideas
Social media platforms, blogs and web sites have made it potential for almost anybody to publish content material to the world and even monetize it.
Nonetheless, the statistics on this submit show that though the online has a whole bunch of hundreds of thousands of creators on the market, solely a small fraction of them have realized how one can correctly monetize the platforms they’ve constructed for themselves.
Based on the statistics on this submit, creating your personal merchandise, particularly bodily merchandise, seems to be the easiest way to monetize a creator enterprise.
You are able to do this simply by dropshipping merch, however there are many different earnings streams to choose from as nicely.
Affiliate marketing online and influencer advertising and marketing are the subsequent hottest income streams for creators.
These contain utilizing your affect to market different individuals’s merchandise to your rising viewers.
Whereas it’s not as steady as providing your personal merchandise, it offers a a lot simpler path to monetization.
Affiliate marketing online is a straightforward sufficient technique to grasp: be part of an associates program, suggest a product connected to that program and supply an affiliate hyperlink for it, then acquire the income as you exchange increasingly more prospects.
Getting sponsored is one other story.
Contemplate making a media equipment out of a PDF doc, and embody the next knowledge:
- Social media accounts you’re energetic on.
- Knowledge for social media accounts, together with complete followings, likes per submit, feedback per submit, views per video, and many others.
- Knowledge in your viewers, together with demographics and the area of interest your content material falls underneath.
- Particulars on the kinds of posts you may create for sponsors.
Including this little contact to your pitch can actually do loads to extend your odds of touchdown your first sponsor.
As for manufacturers, make sure you ask for all of this data if creators you’re considering of sponsoring don’t supply it upfront.
Crucial factor is ensuring the creators you sponsor have audiences that match your buyer base.
