31 Newest Affiliate Advertising and marketing Statistics For 2023: The Definitive Listing

Curious concerning the newest affiliate internet marketing statistics?

Internet affiliate marketing is likely one of the only income sources influencers, creators and bloggers alike can use to diversify their income streams.

Nevertheless, the affiliate internet marketing statistics on this put up show that it’s additionally an efficient advertising and marketing technique for manufacturers to make use of to extend gross sales and unfold model consciousness throughout a number of advertising and marketing channels.

On this put up, we listing the highest affiliate internet marketing statistics manufacturers and publishers alike can use to optimize their advertising and marketing methods.

Common affiliate internet marketing statistics

1. The worldwide affiliate internet marketing business is predicted to develop to a market dimension of $27.78B by 2027

A report revealed by Proficient Market Insights predicts the worldwide affiliate internet marketing business to develop to a market dimension of $27.78B by 2027 at a compound annual progress charge of 9.89%.

The market dimension was valued at $15.77B in 2021.

The report additionally lists a couple of main gamers within the affiliate internet marketing business, together with Shopify, Avangate Affiliate Community, Amazon, ShareASale, Taobao, Clickbank, AWIN, Bluehost, Convertkit, Rakuten Advertising and marketing and extra.

Supply: Proficient Market Insights

2. 49% of manufacturers work with affiliate entrepreneurs

Aspire’s State of Influencer Advertising and marketing report for 2022 revealed that, aside from social media influencers, practically 50% of manufacturers work with affiliate entrepreneurs to extend gross sales and increase model recognition to social media.

60% work with creatives, and 43% work model ambassadors.

Supply: Aspire

3. 17% of manufacturers spend 80-100% of their advertising and marketing budgets on affiliate internet marketing

Internet affiliate marketing budgets are rising.

In accordance with AWIN’s survey of 100 manufacturers, 17% of manufacturers say they spend 80 to 100% of their advertising and marketing budgets on affiliate internet marketing alone.

This was an 8% improve from the earlier 12 months’s survey.

The vast majority of manufacturers, 34% to be precise, say their affiliate internet marketing spend falls between 21 and 40% of their advertising and marketing budgets.

Supply: Digiday x AWIN

4. Amazon Associates is the main associates program with over 900,000 members

In accordance with knowledge from Statista, Amazon Associates is the most well-liked associates program worldwide.

Over 900,000 entrepreneurs have joined this program, placing ShareASale in second with over 700,000 members.

Supply: Statista¹

5. Curiosity in affiliate internet marketing has been rising since mid-2020

Google Developments’ knowledge reveals that searches for the time period “affiliate internet marketing” began to extend in 2016 earlier than rising sharply a couple of months into the COVID-19 pandemic in 2020.

Curiosity on this time period has been rising steadily ever since.

Curiosity is highest in Nigeria, Bangladesh, Kenya, Jamaica and Ghana.

Supply: Google Developments

6. 13.8% of all Instagram affiliate entrepreneurs function within the life-style area of interest

Influencer Advertising and marketing Hub’s surveys on influencer advertising and marketing have revealed that of Instagram influencers who earn affiliate revenue, 13.8% are within the life-style area of interest.

This is likely one of the most constant affiliate internet marketing tendencies as the approach to life area of interest additionally made up the best market share of Instagram affiliate entrepreneurs (11.59%) within the earlier 12 months’s survey.

Different prime affiliate niches on Instagram embrace magnificence, music, images, household and leisure.

Supply: Influencer Advertising and marketing Hub

7. 73% of affiliate entrepreneurs favor to hitch in-house affiliate applications

Influencer Advertising and marketing Hub requested influencers concerning the sorts of affiliate applications they like to hitch and gave respondents two selections: SaaS and community.

Solely 27% of influencers favor becoming a member of affiliate networks, that are affiliate platforms which have dozens, lots of and even 1000’s of affiliate applications you’ll be able to apply for and handle kind a single affiliate account.

73% favor becoming a member of in-house applications manufacturers function themselves, often with a SaaS utility.

Supply: Influencer Advertising and marketing Hub

Internet affiliate marketing income statistics

8. 31% of the highest 3 publishers in america title affiliate internet marketing as a prime income supply

eMarketer requested the highest publishers in america about their most vital sources of income.

31% of these ranked as a top-three writer stated affiliate internet marketing is a major income whereas solely 9% of the highest publishers stated the identical factor.

Internet affiliate marketing was beat by ecommerce (voted by 62% of the highest three publishers), subscriptions and memberships (58%), and monetizing first-party knowledge in a second-party market (38%).

Supply: eMarketer

9. The common wage of an affiliate marketer is $54,251/12 months

In accordance with knowledge collected by PayScale, the common wage of an affiliate marketer working in america is $54,251/12 months.

This knowledge relies on over 7,600 wage profiles listed on the location.

The pay vary for this profile is $40,000 to $75,000/12 months.

Supply: PayScale

10. 57.55% of entrepreneurs worldwide earn lower than $10,000 from affiliate internet marketing

A survey performed in 2021 revealed that 57.55% of affiliate entrepreneurs, or most affiliate entrepreneurs, earn lower than $10,000 from affiliate internet marketing efforts.

The survey additionally revealed that one out of six make as a lot as $50,000 whereas solely 4% earn over $150,000 from affiliate internet marketing.

Supply: Statista²

11. 44% of affiliate income is accrued by the retail business alone

Influencer Advertising and marketing Hub’s analysis revealed that 44% of all affiliate income is generated by the retail sector.

25% is generated by the telecom and media sector whereas 16% is generated by the journey and leisure business.

Supply: Influencer Advertising and marketing Hub

12. The house and backyard business has an affiliate income progress charge of 209.72% 12 months over 12 months

Influencer Advertising and marketing Hub’s analysis included knowledge sourced from Refersion.

They discovered that the house and backyard business had the best progress charge so far as affiliate income grows.

The business skilled a progress charge of 209.72% 12 months over 12 months between 2021 and 2022.

Different industries that skilled greater progress charges had been vogue (63.87%), meals (59.57%) and youngster (35.06%).

The sweetness business skilled the bottom progress charge at 17.24%.

Supply: Influencer Advertising and marketing Hub

13. 63% of entrepreneurs fear about affiliate internet marketing fraud

When Influencer Advertising and marketing Hub surveyed entrepreneurs, they requested respondents a yes-or-no query about whether or not or not they apprehensive about affiliate internet marketing fraud.

63% of respondents stated sure, and 30.9% admitted to having skilled affiliate internet marketing fraud in previous campaigns.

This implies a majority of entrepreneurs fear about affiliate companions using chargeback fraud, pretend lead fraud and cookie stuffing to inflate their commissions.

Supply: Influencer Advertising and marketing Hub

14. Entrepreneurs misplaced $1.4B in income in 2020 resulting from affiliate internet marketing fraud

Affiliate entrepreneurs’ considerations about experiencing affiliate internet marketing fraud usually are not unfounded.

In reality, CHEQ’s knowledge discovered that entrepreneurs misplaced $1.4 billion in income in 2020 alone resulting from affiliate internet marketing fraud.

This was a part of a complete income lack of $23 billion resulting from advert fraud.

One of many highest situations of affiliate internet marketing fraud cited by the report was dedicated by eBay tremendous affiliate Shawn Hogan, who owned a web based advertising and marketing firm referred to as Digital Level Options.

Hogan used cookie stuffing to artificially inflate the variety of commissions he was referring to eBay’s market.

By the point he was came upon, he had defrauded eBay of over $28 million in affiliate commissions.

Supply: CHEQ

15. Mountain Rose Herbs used their affiliate internet marketing program to extend income by $330,000

Aspire did a case examine with Mountain Rose Herbs, who had an affiliate internet marketing program that supplied a ten% fee charge on the time.

After a profitable affiliate internet marketing marketing campaign, the model skilled a rise in income by $330,000.

The marketing campaign additionally generated over 95,000 clicks and 900 conversions.

Supply: Aspire

16. It’s a Beautiful Life generated $103,720.49 in affiliate revenue in August 2019

In our put up, What’s Affiliate Advertising and marketing?, we listed a small assortment of knowledge detailing how affiliate internet marketing generates a sizeable revenue for small and huge blogs alike.

The highest supply got here from the weblog It’s a Beautiful Life, who earned a complete income of $222,857 from their weblog in August of 2019 alone.

Of that income, $103,720.49 got here from affiliate internet marketing alone.

The blogger in query states this revenue was generated by take part in affiliate applications from Tailwind, Picmonkey, Fiverr, Amazon, Bluehost, Warfare Plugins, Grammarly, Fixed Contact, Semrush and “quite a few travel-related affiliate applications.”

This demonstrates the significance of diversifying your affiliate profile in addition to using affiliate applications that make sense in your audience.

When you go down the listing in that put up, you’ll see how affiliate internet marketing performs an enormous function in a weblog’s capability to generate revenue.

It reveals how affiliate internet marketing accounts for anyplace from 25-50% of a weblog’s income stream.

Supply: Running a blog Wizard

17. Internet affiliate marketing corporations have obtained $1.5B in funding from buyers

Crunchbase’s knowledge reveals that affiliate internet marketing corporations have obtained greater than $1.5 billion in funding from over 230 funding rounds.

This knowledge comes from over 1,070 group profiles on Crunchbase.

99% are for-profit corporations.

Supply: Crunchbase

18. 80% of manufacturers say affiliate internet marketing is a crucial income

When Digiday teamed up with AWIN to publish a report on the State of Affiliate and Accomplice Advertising and marketing in 2023, they surveyed 100 manufacturers and businesses.

They requested respondents to charge the significance affiliate internet marketing can have as a income supply on a scale from “it can turn out to be considerably much less necessary” to “it can turn out to be considerably extra necessary.”

34% of respondents stated affiliate internet marketing will turn out to be considerably extra necessary as a income supply whereas 46% merely stated “it can turn out to be extra necessary.”

Solely 4% stated it can turn out to be much less necessary as a income supply.

Supply: Digiday x AWIN

Statistics on affiliate internet marketing methods

19. 29% of manufacturers discover affiliate internet marketing to be an efficient influencer advertising and marketing technique

As extra manufacturers are growing their affiliate internet marketing spending, 29% title affiliate internet marketing as an efficient advertising and marketing technique when working with influencers.

It was overwhelmed by paid promoting at 57% and user-generated content material at 47%.

Supply: CreatorIQ

20. 30% of shoppers report shopping for merchandise promoted by influencers

Information by Pew Analysis Middle revealed that, on common, 30% of shoppers have reported shopping for a product after seeing an influencer put up about it on social media.

Ladies between the ages of 18 and 29 are probably to purchase merchandise promoted by influencers as a mean of fifty% of ladies on this age group have reported doing so.

Males over the age of fifty are least doubtless to purchase merchandise promoted by influencers as solely 15% have reported doing so.

However, this knowledge reveals how influencer advertising and marketing applied within the type of affiliate internet marketing could be an efficient advertising and marketing technique for manufacturers.

Supply: Pew Analysis Middle

21. 28% of affiliate entrepreneurs use blogs to advertise affiliate hyperlinks

Whereas this survey excluded social media, it did reveal that 28% of affiliate entrepreneurs use blogs as their major channel for selling affiliate hyperlinks.

18.7% use assessment websites whereas 14.8% use coupon websites.

Supply: Statista³

22. The SaaS business distributes the best fee charges at 70%

Influencer Advertising and marketing Hub’s knowledge discovered that whereas fee charges for the SaaS business go as little as 20%, they go as excessive as 70%.

That is the best fee charge of any business.

The finance business points fee charges between 35 and 40% whereas fee charges for the elearning business are between 15 and 30%.

The bottom fee charges go to the health business (10-20%) and the humanities business (12%).

Supply: Influencer Advertising and marketing Hub

23. 48.9% of affiliate internet marketing corporations pay a flat charge

Influencer Advertising and marketing Hub’s survey revealed that 48.9% of corporations pay associates at a flat charge whereas 42.4% pay a share of gross sales.

4.3% of corporations use product degree funds whereas one other 4.3% use tiered incentives.

Supply: Influencer Advertising and marketing Hub

24. 44% of manufacturers use the first-interaction attribution mannequin for accomplice advertising and marketing campaigns

In Digiday and AWIN’s survey, 100 manufacturers had been requested to decide on the attribution fashions they use for accomplice advertising and marketing campaigns.

44% selected first-interaction attribution.

Different choices included last-click attribution (36%), final non-direct click on attribution (28%), linear attribution (28%) and multi-touch attribution (25%).

Supply: Digiday x AWIN

25. 57% of manufacturers deploy know-how companions as affiliate companions

AWIN’s survey, revealed by Digiday, discovered that 64% of manufacturers use know-how companions to attain greater gross sales volumes, new buyer acquisitions, and extra model consciousness and buyer loyalty.

In addition they discovered that of manufacturers who use know-how companions, 57% deploy them as affiliate companions.

Expertise companions are particular partnerships manufacturers forge when they should combine particular applied sciences into their enterprise’ workflow, product or web site.

These kinds of partnerships drive progress for each companies and provides non-tech companions entry to superior tech help with out the necessity to rent in-house tech employees.

By additionally deploying them as affiliate companions, manufacturers encourage tech companions to advertise them over different manufacturers they could be partnered with.

Of the 26% of manufacturers who don’t use know-how companions as affiliate companions, 31% say they don’t see a necessity for such a partnership, and one other 31% don’t see a must implement know-how partnerships in any respect.

22% weren’t conscious they might recruit associates on this approach.

12% don’t suppose associates ought to be answerable for the shopper expertise of a enterprise’ web site.

Supply: Digiday x AWIN

26. 74% of influencers obtain compensation from manufacturers through low cost codes or affiliate hyperlinks

CreatorIQ requested influencers concerning the methods during which manufacturers compensate them for branded content material.

74% stated manufacturers compensate them by giving them their very own low cost codes or affiliate hyperlinks, which they will use to generate commissions.

91% of influencers are gifted free merchandise whereas 59% have their content material reposted by manufacturers, which exposes their content material to a wider viewers.

The identical survey reported that 87% of influencers have posted paid content material for manufacturers whereas 70% have posted unpaid content material.

Supply: CreatorIQ

27. 40% of manufacturers search influencers and creators for affiliate partnerships

In AWIN’s survey, the corporate requested respondents concerning the sorts of affiliate partnerships they made in 2022.

40% stated they largely partnered with influencers and creators, however the different choices had been used simply as a lot.

As an illustration, 39% stated they partnered with media homes, 36% stated worth comparisons, 35% stated bloggers, 34% stated know-how companions, and 33% stated reductions and coupons.

Supply: Digiday x AWIN

Purpose-based affiliate internet marketing statistics

28. 28% of manufacturers wish to see a rise in gross sales from their advertising and marketing efforts

When AWIN requested manufacturers to decide on their most vital advertising and marketing targets from a listing of given choices, 28% selected “gross sales quantity.”

Different targets included within the survey had been new buyer acquisition (voted by 24% of respondents), model consciousness (21%), model loyalty (16%), worthwhile gross sales (10%), enhancing on-site buyer expertise (1%) and diversifying advertising and marketing spend (0%).

Whereas it’s necessary to notice that this query is aimed toward advertising and marketing as an entire versus simply affiliate internet marketing, it reveals how affiliate internet marketing is a key part of a model’s advertising and marketing technique as its complete function is to assist manufacturers improve their gross sales and unfold model consciousness by enlisting the help of influential figures and their audiences.

Supply: Digiday x AWIN

29. 58% of manufacturers say affiliate internet marketing helps most with model consciousness

AWIN’s survey discovered that whereas manufacturers use affiliate internet marketing to extend their gross sales quantity, the advertising and marketing technique largely helps with growing model consciousness, in keeping with 58% of manufacturers.

50% of manufacturers say affiliate internet marketing helps with gross sales quantity whereas one other 50% say it helps with new buyer acquisition.

Curiously, whereas few manufacturers use affiliate internet marketing to enhance buyer expertise and no manufacturers use it particularly to diversify their advertising and marketing spend, 13% of manufacturers say affiliate internet marketing helps to enhance the on-site buyer expertise whereas 17% say it does diversify their advertising and marketing spend.

Supply: Digiday x AWIN

30. 60% of manufacturers say affiliate internet marketing helps convert leads

When Digiday and AWIN teamed as much as publish a report on affiliate internet marketing, they found that 60% of manufacturers discover affiliate internet marketing to be an efficient strategy to improve conversions from touchdown pages.

59% even stated affiliate entrepreneurs generate visitors and leads for these pages.

35% stated it boosts buyer loyalty.

Supply: Digiday x AWIN

31. 59% of manufacturers wrestle to know how affiliate internet marketing helps different advertising and marketing channels

In AWIN’s survey, 100 manufacturers had been requested concerning the challenges they encounter in relation to measuring the success of affiliate internet marketing campaigns and making use of attribution.

59% of manufacturers say they wrestle to know how affiliate internet marketing impacts different advertising and marketing channels they use.

43% say they aren’t capable of measure cross-device journeys, and 38% say they aren’t capable of measure exercise past last-click knowledge.

19% don’t have correct attribution knowledge in any respect.

Supply: Digiday x AWIN

Internet affiliate marketing statistics sources

Closing ideas

That concludes our listing of the highest affiliate internet marketing statistics. Let’s go over a couple of key takeaways.

The obvious is how efficient affiliate internet marketing is as a advertising and marketing technique for manufacturers, particularly when manufacturers work with influencers from TikTok and Instagram.

Manufacturers can use this advertising and marketing technique as a strategy to improve gross sales and model consciousness with out playing on a lump sum paid upfront as is required by conventional promoting channels.

Due to the way in which affiliate internet marketing works, manufacturers solely must pay for promoting after associates generate gross sales for them.

These stats additionally revealed how the overwhelming majority of creators usually are not optimizing their very own affiliate internet marketing methods as greater than half are incomes lower than $10,000 from their efforts.

This implies two issues: there’s nonetheless loads to be taught and train about affiliate internet marketing, and there’s little or no competitors on the prime.

Lastly, in case you’re one of many 58% of manufacturers who wrestle with figuring out how affiliate internet marketing impacts different advertising and marketing channels, think about using a social listening device like Awario or Brand24.

It will allow you to monitor the variety of model mentions you obtain and the way continuously you obtain them as influencers promote your model increasingly throughout quite a few social media channels.

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