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Affiliate entrepreneurs who additionally run web sites perceive the significance of monitoring conversions and attributing them precisely to the right sources.
Nonetheless, this job can show to be fairly difficult with regards to monitoring which pages transformed, which session the conversion belongs to, and which site visitors supply was the important thing driver. Frustration begins to set in, and the necessity for an answer turns into obvious.
Thankfully, there’s excellent news on the horizon.
Because of developments in monitoring software program, affiliate entrepreneurs and web site publishers can now merge their wants and discover a resolution.
One such resolution is WeCanTrack.
Key Takeaways:
- WeCanTrack is an efficient resolution for web site publishing associates, however it’s not as helpful for media-buying associates.
- It permits you to look intently into web site classes and correctly attribute conversions based mostly on site visitors supply, touchdown web page, funnel, and extra.
- There is no such thing as a choice to create media shopping for campaigns for monitoring, though you should use it to trace direct clicks from advert networks to your affiliate hyperlink with no redirect.
- The worth of the plans is a bit steep based mostly on the boundaries set for clicks, transactions, and classes.
For these taking part in within the internet affiliate marketing and web site publishing fields, monitoring could make or break your success.
That is the place WeCanTrack is available in — a strong device that guarantees to make monitoring a breeze, even for these with little expertise.
On this WeCanTrack evaluate, we’ll focus on the ins and outs of this device and discover each function to see if it lives as much as its identify.
In fact, there are some downsides to Wecantrack as properly, however we’ll get to these later. For now, let’s discover all the advantages this device has to supply and see if it’s actually well worth the hype.
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What’s WeCanTrack?
In case you are uninterested in attempting to trace your web site’s conversion information throughout a number of platforms, then look no additional than Wecantrack. This all-encompassing analytics platform affords all the pieces you want for consolidating information, attributing conversions, and integrating with affiliate networks.
And with presently over 5,000 related web sites, it’s clear that Wecantrack is shortly changing into the go-to alternative for web site publishers because it powers profitable advertising and marketing partnerships and offers a simplified strategy to monitoring clicks and conversions.
With Wecantrack, customers can simply monitor varied sorts of money-making affiliate web sites, together with comparability, coupon, content material, blogs, and cashback websites. However that’s not all — this nifty device also can monitor apps that use affiliate hyperlinks, direct-linked campaigns run utilizing Google Procuring, or electronic mail advertising and marketing.
Whereas nonetheless just about in its infancy, WeCanTrack is an formidable monitoring device that gives numerous promise. Let’s take a more in-depth take a look at every function, so you’ll be able to resolve for your self if it’s well worth the funding.
WeCanTrack Options
WeCanTrack offers loads of options to ensure information processing and monitoring conversions are as simple and hassle-free as attainable. From the dashboard to the combination capabilities, this device is designed for effectivity and accuracy.
Conversion Information Monitoring
The system is developed to make accumulating conversion information a breeze through the use of APIs and Postbacks, although it additionally accepts imported Google Sheet information and CSV uploads.
With just some clicks, you’ll be able to join your affiliate packages, networks, and direct partnerships and begin receiving a full overview of all of your conversions in WeCanTrack’s dashboard. These information are introduced in a clear and clutter-free method, thereby avoiding confusion.
As soon as your web sites are built-in, WeCanTrack routinely provides click on IDs to your affiliate hyperlinks in order that your conversion information will be attributed to your site visitors shortly and precisely.
A number of Monitoring Choices
To precisely monitor your web site or app site visitors, you’ll be able to select from any of the accessible monitoring choices:
WordPress Plugin
By monitoring classes and clicks in your web site and matching them together with your fee information from affiliate packages, WeCanTrack can provide the perception you might want to optimize your efficiency utilizing this plugin. Plus, you received’t have to fret about manually including parameters to your affiliate URLs or utilizing subIDs, because the plugin will try this for you.
Javascript tag
That is the only monitoring choice and is completed by getting the JS tag supplied when establishing web sites in WeCanTrack. This JS tag should be positioned at your web site’s header.
Any adjustments you make to the web site’s info and settings with the monitoring platform will replicate on this JS tag, so be sure to take away the previous JS tag and exchange it with the brand new one when updating.
Clickout API
Designed to uncloak URLs on the server-side, this highly effective device takes affiliate hyperlinks and consumer information and registers them in a complete database.
As soon as click on info has been recorded, the Clickout endpoint returns a modified hyperlink with a singular clickID embedded within the subID parameter. Utilizing this modified URL ensures that each one conversions are correctly attributed to the unique click on.
Public Clickout API
That is just like Clickout API, besides the uncloaking course of occurs on the shopper aspect.
That can assist you resolve what monitoring choice to decide on, WeCanTrack offers this helpful information:
Analytics and Connection Instruments Integrations
With the power to seamlessly combine platforms reminiscent of Google Analytics, Information Studio, BigQuery, and Zapier into your account, you’ll have all the knowledge you want in a single handy location. This integration affords a holistic view of information from all of the platforms, permitting companies to streamline their connections, information assortment, and evaluation.
Advert Community Integrations
WeCanTrack permits you to join with 14 totally different advert networks, together with Google advertisements, Microsoft advertisements, and Fb advertisements. However that’s not all. With WeCanTrack, you can too monitor direct visits and natural site visitors. This implies you’ll be able to see precisely how persons are participating together with your web site, whether or not they’re coming in by way of an advert or discovering you on their very own.
The opposite advert networks that may be related are:
- Tiktok advertisements
- Snapchat/Snap advertisements
- Taboola
- Outbrain
- Adsterra
- Propeller Advertisements
- MGID
- RevContent
- TrafficStars
- Evadav
- PopAds
See additionally: Advert Networks Critiques
Affiliate Community Integrations
WeCanTrack‘s Affiliate Community Integrations function is a savvy marketer’s dream come true: boasting of over 300 affiliate packages and networks to select from. The chances are nearly countless with this spectacular vary of choices.
And if that wasn’t sufficient, WeCanTrack additionally affords the power to manually add conversions or hyperlink as much as Google Sheets for information coming from direct partnerships. No extra misplaced or unaccounted-for transactions!
Customized Information Attribution
In case you are uninterested in having fragmented affiliate information that makes it obscure the total image of your buyer’s journey or why they’re leaving your web site, then the Customized Information Attribution function is right here to resolve that drawback.
By making use of metadata and customized parameters, this device helps you hyperlink inner information with site visitors information, offering a complete overview of your buyer’s habits. Achieve full transparency together with your information and make smarter, data-driven selections to optimize your corporation methods.
Computerized Affiliate Hyperlink Cloaking
Have you ever ever hovered over a hyperlink solely to see an extended, complicated affiliate hyperlink staring again at you? It’s sufficient to make you need to click on the again button and retreat to the security of Google. However worry not; WeCanTrack’s Computerized Affiliate Hyperlink Cloaking function has arrived to avoid wasting the day for web site publishers.
With the usage of their WordPress Plugin, you’ll have the ability to masks your URL with ease, leading to a extra seamless looking expertise on your viewers.
WeCanTrack Pricing
Whether or not you’re simply beginning out otherwise you’re an skilled affiliate marketer, WeCanTrack has the plans and pricing that can assist you optimize your efforts and obtain success.
There are three totally different choices to select from, so there’s one thing for each kind of affiliate.
The primary is the Small Affiliate plan, beginning at simply €59 ($61). This plan affords 20 community accounts, and 500 transactions, together with 25,000 clicks and 100,000 classes. These metrics, mixed with 18 months of information retention and real-time reporting, make it a fantastic starter choice.
However in case you’re anticipating extra clicks or classes, the Medium Affiliate plan is usually a good choice. It permits connecting a vast variety of community accounts, with 5,000 transactions, 125,000 clicks, and half one million classes. It even permits Information Studio integration, API experiences on gross sales, in addition to customized electronic mail experiences. All of this for a month-to-month charge of €129 ($133).
Lastly, there’s the Superior Affiliate plan priced at €279 ($287), however with limitless community accounts and considerably increased limits. It accepts as much as 50 thousand transactions, 750 thousand clicks, and three million classes. This plan contains all options in Medium Affiliate Plan, plus Google BigQuery Integration and Superior Assist.
Remember that you will get two months off whenever you pay yearly.
If the costliest common plan just isn’t sufficient, you’ll be able to all the time contact help and achieve entry to a Customized Priced Plan whose limits and options rely in your wants.
Nonetheless, if by any probability you exceed your plan’s limits, there aren’t any overages funds. As a substitute, there are two choices accessible to you:
- activate autoscaling and permit the platform to routinely improve you to the following increased plan; or
- don’t activate autoscaling and simply enable the platform to cease monitoring your site visitors.
Use WeCanTrack
WeCanTrack affords a 15-day free trial for anybody who desires to see how their platform works. I recommend you give it a attempt to see for your self. That can assist you alongside, right here’s a fast information to how the platform works.
However first, you should create your account.
Now that’s carried out, let’s get began.
Dashboard
Initially, you’ll be confronted with a dashboard that instructs you to attach your affiliate networks, web sites, and site visitors sources.
Finally, although, this dashboard will change to provide you a complete take a look at the campaigns you’re presently working.
Right here’s what it’ll seem like ultimately:
On the high, you’ll see widget packing containers, which offer you an summary of your web site’s efficiency over a particular interval. You’ll have a fast view of the next:
- gross sales
- commissions
- sale quantity
- clicks
- classes
- CTR (Click on By Price)
- ECPC (Earned Fee per Click on)
You’ll additionally see colourful graphs that present a visible overview of a very powerful metrics: classes, clicks, gross sales, and commissions.
Observe: If you wish to see how the platform reveals experiences with out having to attach your on-line properties to it, then head over to the Demo Dashboard, which can provide you a fast take a look at how the dashboard and experiences work when dwell.
Viewing Stories
WeCanTrack’s Report part is a vital device for anybody trying to dive deeper into their collective information. There are 4 targeted experiences you could view.
- Transactions – This part affords a complete take a look at your transactional exercise — briefly, your affiliate conversion information.
- Advertisers – This one is for advert networks and site visitors sources and their particular person performances.
- Community Accounts – That is the place you see an summary of the efficiency of the affiliate packages or networks that you just presently work with. When you have multiple account per community, this may be helpful.
- Affiliate Networks – Just like the community accounts, besides it places collectively the info of all of your accounts per community.
However that’s not all. WeCanTrack additionally affords customized experiences made precisely on your wants. You solely want to achieve out to the help group for help.
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Enabling Integrations
You might have the possibility to show particular integrations on or off on your WeCanTrack account. Simply head over Options within the left pane, and Allow/Disable choose options.
These integrations embody analytics and advert networks.
The next platforms will be built-in:
- Google Analytics UA Integration
- Google Analytics 4 Integration (BETA)
- Google Advertisements Integration (by way of Google Analytics) – enabled routinely and tracks classes from Google Advertisements when Google Analytics has been built-in.
- Google Advertisements Integration
- Microsoft Advertisements Integration
- Fb Advertisements & Pixel Integration
- Information Studio Integration, Customized & Electronic mail Stories
- Google BigQuery Integration
- Reporting API & Webhooks
- TikTok Advertisements Integration
- Snapchat Advertisements Integration
- Taboola Integration
- Outbrain Integration
- Revcontent Integration
- PropellerAds Integration
- Adsterra Integration (BETA)
- PopAds Integration
- MGID Advertisements Integration (BETA)
- EVADAV Integration (BETA)
- TrafficStars Integration (BETA)
- Zapier Integration (by way of webhook)
Particular integrations can both be accessible for you or not, relying on the plan you select.
Including Affiliate Networks
To start out monitoring affiliate conversion information, click on on Information Supply on the left pane after which select Affiliate Networks on the drop-down. You’ll be proven greater than 300 affiliate packages on the checklist.
You possibly can scroll by way of the entire checklist for the community or program you need to add, or you’ll be able to merely kind the corporate’s identify on the search bar.
Upon getting discovered the best one, click on on the cardboard. Then click on on the + Add New Account. In case you selected an associates program that makes use of Tapfilliate, you’ll see the next:
You’ll be requested for the Community Account Identify, tags, whether or not you need it enabled or not, and the advertiser identify. As soon as carried out, click on on Generate Postback URL and place this in your affiliate account.
With some affiliate packages or networks, you’ll be told that the one choice to attach is by way of Postback URL. Therefore, the method can be precisely as proven above.
Some networks will be added by way of API and Postback URL. While you select a community that enables this, you’ll first be requested to decide on between the 2.
In case you select API, you’ll be requested on your login credentials.
There’s additionally the choice so as to add your Writer ID, Private Entry Tokens, and Property ID for some networks.
In actuality, the distinction within the methods you’ll be able to add an affiliate community relies upon upon the connection necessities of the community you’re employed with, so that you’ll discover various choices.
Including Web sites
That is the place you add your on-line properties.
Step 1: Begin by clicking Information Supply, then choosing Web sites within the submenu. From there, kind within the URL of your web site and hit Add.
Step 2: On the following web page, present your web site’s important info, reminiscent of your Google Analytics and Fb Pixel IDs, Microsoft and Google Advertisements tag IDs, and entry tokens, if relevant. It’s as much as you to resolve which further info you need to present, given that each one of them are elective.
In case you present full particulars, the higher the platform can monitor the site visitors or classes in your web site.
Step 3: Subsequent, click on on Present extra integrations so as to add monitoring IDs wanted for particular advert networks that you’ve got enabled on your account (refer again to enabling integrations above). Do that solely in case you are sending site visitors from these advert networks to this explicit web site.
The fields proven right here can be based mostly on the integrations you might have enabled. As an example, in case you activate PopAds within the platforms, you should add PopAds AID within the appropriate area to trace all site visitors coming from this advert community.
Step 4: Do you utilize WordPress? Ensure that to let WeCanTrack know by choosing the best choice. In case you use WordPress, it’s endorsed that you just set up WeCanTrack’s WordPress Plugin in your web site. We’ll focus on extra on that later.
For now, let’s assume you don’t use WordPress, so select “No.”
Step 5: Subsequent, click on on “Present Superior settings” to view further choices. These choices embody auto-tagging, IP anonymization, and different settings that may have an effect on correct monitoring.
When you’re carried out, click on Save & Combine, and voila!
Step 6: WeCanTrack will offer you the Javascript snippet that you should then add to your web site’s head tag.
Putting in the WordPress Plugin
Putting in WeCanTrack’s WordPress plugin has by no means been simpler. By utilizing this plugin, you’ll be able to simply monitor and analyze your web site’s site visitors since it’ll routinely add the Javascript tag for you.
To put in, first get the plugin right here. You possibly can obtain the file and add it to your WordPress-based web site, or you’ll be able to seek for WeCanTrack within the WordPress plugins checklist.
After set up, activate the plugin and go to the WeCanTrack plugin’s settings.
Come again to your WeCanTrack dashboard and head over to Information Integrations after which API to get your API key.
Return to your web site and fill within the API key within the house supplied.
Set your plugin standing to “Allow” and click on on “Replace & Save”.
As soon as the bottom line is verified, the WordPress plugin will routinely place WeCanTrack’s JS tag in your web site, making it simpler than ever to trace the exercise on all of your pages.
Now let’s transfer again to Step 4 of “Including a Web site” above.
This time round, as an alternative of selecting “No,” select “Sure” to point that you’re utilizing a WordPress web site.
When you click on on “Save and Combine,” as an alternative of seeing the JS tag, you may be proven this web page:
You’re good to go since we’ve already added the WordPress plugin to the web site.
Checking Integrations
When you’re carried out including Javascript or the WP plugin to your web site and inputting the mandatory tokens, API keys, or different account identifiers on your integrations, you’ll be able to guarantee they’re correctly arrange by clicking on Information Integrations on the menu, then choosing Platforms.
Click on on any of the platforms you need to verify.
Let’s say I wished to see if my PopAds is all set for the web site I beforehand added.
As you’ll be able to see, the property standing “Pop Advertisements AID” is in inexperienced, which suggests
WeCanTrack is able to monitor site visitors on this web site coming from PopAds. If it’s in purple, it means it’s not prepared, and you should edit your web site settings by clicking on the “Edit Properties” button.
Now that’s all you might want to set issues up in WeCanTrack. You possibly can count on to see information are available when you ship site visitors to your web site.
WeCanTrack Professionals and Cons
From its potential to seamlessly combine with a number of platforms to its environment friendly monitoring system, there are a number of benefits to utilizing this device. Nonetheless, it’s vital to additionally take into account potential drawbacks, reminiscent of the price and limitations of its options. For this WeCanTrack evaluate, we deem it vital to weigh either side earlier than making a choice.
Professionals:
- Enables you to precisely monitor and attribute web site conversions based mostly on clicks, classes, and site visitors sources — successfully eliminating guesswork.
- Has a WordPress plugin that routinely tracks all affiliate hyperlinks in your web site with out the necessity to add or edit code.
- Means that you can cloak affiliate hyperlinks in your web site routinely.
- Gives CSV or Google Sheets integration for monitoring conversions from direct partnerships.
- Integrating advert networks, affiliate packages/networks, and analytics platforms (like Google Analytics) is simple.
- Supplies consolidated information and extra targeted experiences as wanted.
Cons:
- Solely a handful of advert networks will be built-in, and a few integrations should not accessible on the bottom plan.
- The variety of clicks or classes per plan is a bit low in comparison with different trackers within the trade. Even the transactions allowable per plan are restricted. In case you exceed the boundaries of your plan, you’ll routinely be charged the following plan (if autoscale billing is enabled), or monitoring will cease (if autoscale billing is disabled). With different monitoring platforms, you’ll merely be charged for overages.
- Monitoring direct-linked campaigns is feasible, however they can’t be segregated based mostly on campaigns.
- Stats replace hourly, so don’t count on real-time information.
WeCanTrack Verdict
After completely testing WeCanTrack, the decision is in: this affiliate monitoring platform is a top-of-the-line choice for precisely monitoring web site site visitors and affiliate conversions. It’s best utilized by associates who focus on web site publishing.
Nonetheless, we don’t suggest it for media-buying associates because it lacks many of the functionalities needed for media consumers to watch their paid advertisements.
WeCanTrack FAQs
What’s WeCanTrack?
WeCanTrack is an all-in-one monitoring, analytics, and reporting resolution for web sites of any measurement. It permits you to get an in depth view of your buyer’s journey from begin to end, offering insights into how customers work together together with your digital properties.
How does WeCanTrack work?
WeCanTrack collects information from quite a lot of sources, reminiscent of net pages, cellular apps, advert networks, analytics platforms, and extra with the intention to construct a complete image of consumer habits and related conversions.
This information can then be used to create experiences and insights that will let you higher enhance your advert campaigns and your web sites.
What are the advantages of utilizing WeCanTrack?
WeCanTrack affords highly effective analytics and reporting capabilities that may assist enhance buyer acquisition, retention, gross sales conversion charges, and way more. It additionally offers versatile customization choices so you’ll be able to tailor it to suit your particular enterprise wants.
Is WeCanTrack simple to arrange?
It takes a little bit of getting used to, however when you discover ways to do it, the method turns into simpler.
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