Are you bored with seeing all of the joyful, smiling manufacturers round you, animatedly chatting about their newest profitable marketing campaign when you’re on the sidelines questioning when it’ll be your flip to get engagement, too?
You don’t want to attend for the Fb algorithm to note you: You have already got the whole lot you have to get extra eyeballs in your content material.
Put in your finest sweatpants and check out these 16 engagement posts on Fb to change into the hero of your individual advertising story, er, technique.
Bonus: Obtain your free pack of 5 customizable Fb cowl photograph templates now. Save time and simply promote your model with knowledgeable design.
What’s a Fb engagement submit?
A Fb engagement submit is a sort of social media submit that will increase your Fb Web page’s engagement charge by encouraging your followers to take motion. Fb engagement actions embody likes, reactions, feedback, shares, video views, and hyperlink clicks.
16 engagement submit concepts for 2023
Fb isn’t lifeless. Positive, there are tons of stats on the market about how low natural attain is these days, however Fb remains to be the world’s hottest social media platform.
Nearly 3 billion customers — 36.7% of the worldwide inhabitants! — use Fb each month. These engagement posts for Fb can attain extra of them.
1. Host a giveaway
Free stuff: You prefer it, I prefer it, everyone likes it. All sorts of social media contests are nice for engagement, however giveaways are particularly efficient due to the low barrier of entry. You’re normally asking for a like and remark in your submit. Simple peasy.
A very powerful factor is to tailor the prize to your Fb viewers. It doesn’t should be tremendous excessive worth, but it surely must be one thing your supreme buyer desires.
On this case, the mall is aware of its viewers loves to buy, so present playing cards are an ideal prize to serve two functions: Get numerous entries and get folks into the mall.
Supply: Guilford City Centre on Fb
Try our Fb giveaway information for step-by-step directions to rock your first giveaway and pointers that can make it easier to keep aligned with Fb’s phrases of service.
Giveaways might help you:
- Interact your present viewers and attain new folks
- Develop your Fb Web page following
2. Ask questions
No person likes somebody who solely talks about themselves on a regular basis. Asking your viewers questions, or enjoying “fill within the clean,” additionally provides you priceless insights into what your prospects need.
One essential factor? Ensure you reply to every remark or reply on that submit. Not solely does this guarantee your followers really feel heard, however this 1:1 reply charge will primarily double the remark engagement charge in your Fb submit. Good.
And also you don’t must overthink it. Generally you may want a number of paragraphs; different occasions a brief standalone query is sufficient.
Supply: Domino’s Pizza on Fb
Asking questions might help you:
- Study extra about your viewers.
- Enhance your advertising and social media content material methods (past Fb) based mostly on what you study.
- Earn extra attain, due to the enhance in remark engagements.
3. Educate or encourage
Asking questions makes your content material extra about your viewers than you, and so does specializing in instructing or inspiring others. However it’s not all altruistic right here, babe: Folks like to see free academic content material of their information feeds — and sharing numerous it is among the oldest methods within the e-book to earn belief.
Belief = gross sales.
Attempt sharing your finest “learn how to” suggestions and hacks in a Fb Reel:
Instructional content material might help you:
- Present, not inform, your viewers how your services or products might help them.
- Enhance your fame as a priceless studying useful resource.
- Prime your viewers to purchase later, since they’ll study to belief you out of your free content material.
4. Combine up caption lengths
Do quick or lengthy captions get extra engagement on Fb? Ehh… Unproven?
Our supreme submit size experiment discovered longer captions get extra engagement. Nonetheless, different analysis has proven that captions underneath 19 phrases carry out higher. Personally, I don’t assume there’s a proper reply. The size of your captions can completely have an effect on your engagement charge but it surely comes right down to your viewers as a substitute of the algorithm.
Are they pressed for time? Hold captions quick and targeted on delivering fast wins.
However, in case your viewers follows you to find out about detailed topics? In-depth captions most likely make sense for you, just like the British Library’s mini-historical lesson:
Supply: The British Library on Fb
What if you happen to’re undecided? Experiment with completely different caption lengths and measure which performs higher over a number of weeks to months.
Discovering your supreme submit size might help you:
- Tremendous-boost your engagement charge.
- Higher serve your viewers by giving them content material codecs they need.
5. Use high-quality visuals
Okay, fairly primary, however good high quality visuals are so essential, whether or not it’s a video, photograph, or graphic.
Fortunately, it’s by no means been simpler for anybody to create great-looking media. Want a photograph? Verify these 30+ free inventory photograph websites. Want bangin’ reusable templates? Seize these 50+ free Canva social media templates.
Plus, Hootsuite Composer has Canva built-in, so you’ll be able to create top-notch graphics in your posts quicker than ever — multi functional place.
Nice visuals might help:
- Cease the scroll — they catch your viewers’s eye, rising the probabilities they’ll cease and work together together with your submit.
- Set up and reinforce model consciousness.
6. Attempt Fb Stay video
If creating Reels already feels overwhelming, Stay video can appear to be Mt. Everest, but it surely doesn’t should be scary. Sure, Fb Stay is nice for internet hosting an interview, webinar, or particular occasion, however it’s also possible to use it extra casually.
Capturing even a couple of minutes of candid content material generally is a good Fb Stay video. You might not have a great cause to submit cute kittens like this animal shelter does, however attempt speaking about your newest product and provide to reply any questions that are available in throughout the Stay.
Don’t neglect that social media is all about connection. Stay video is a robust device for constructing genuine connections.
OK, however undecided learn how to truly do it? We’ve received you coated with this entire information to going Stay on Fb.
Fb Stay video might help you:
- Construct relationships together with your prospects.
- Promote extra by answering questions and displaying completely different concepts for utilizing your merchandise.
7. Present behind the scenes
Behind the scenes content material is ideal for Fb Reels, or a Stay video. Present your workplace, your cafe, your employees — no matter is sensible for you.
After all, maintain the main focus in your viewers by making it helpful for them, like this video of the highest 10 Hootsuite hacks you gotta know:
Behind the scenes content material might help:
- Hold your viewers watching longer. We’re all snoopy and love seeing how different folks do issues. C’mon, admit it, it’s true.
- Add persona to your Web page.
- Place you as a social-led model.
Positive, your precise submit content material is essential however in addition to boosting your engagement charge, feedback are content material, too. Every thing is content material.
Nearly half (48%) of shoppers say they learn feedback on model social media channels to study extra in regards to the firm. And, 45% say it’s essential for manufacturers to answer to their feedback.
Moreover serving your viewers, replying to feedback additionally boosts your engagement charge. Yep, your individual replies depend as a part of Fb’s engagement calculations. So there you go, a assured solution to enhance your engagement.
It doesn’t should be an enormous reply. Present appreciation by liking the remark and including a fast reply, like Fujifilm does right here:
Supply: FUJIFILM X/GFX CANADA on Fb
Replying to feedback might help you:
- Immediately enhance your Fb submit engagement charge.
- Construct relationships together with your viewers.
- Determine traits to enhance your FAQ or product descriptions.
9. Put up on the proper time
When you submit issues as a lot as what you submit in the case of Fb engagement. In spite of everything, the most effective submit on the earth nonetheless gained’t get any engagement if no person sees it.
Naturally, you’re most likely questioning, “Okay, when is the finest time to submit on Fb then?”
Truthfully? I don’t know! Yeah, our analysis says between 8 a.m. PST and midday PST on Tuesdays and Thursdays, however that’s not true for everybody.
As a substitute of questioning WTF your finest time is, let Hootsuite do it automagically with Greatest Time to Publish. Hootsuite analyzes your viewers to determine after they’re more than likely to see your content material. Then, schedule posts for these occasions with one click on. Magic.
Attempt totally free for 30 days
Posting at the most effective occasions helps:
- Enhance your attain (and subsequently engagement since extra eyeballs = extra possibilities they’ll interact).
- Get the very best outcomes out of each piece of content material.
10. Use Fb Tales
Instagram Tales will get all of the love however as a part of the Meta household, Fb Tales is one of the simplest ways to succeed in your Fb Web page followers with candid, short-form content material.
However there’s no must reinvent the wheel right here. Join your Fb Web page to your Instagram profile to arrange computerized Story sharing from Instagram to Fb. Then you definitely solely want to fret about sharing to Instagram first and it’ll routinely publish on Fb, too.
Supply: Republica Espresso Roasters on Fb
Fb Tales might help you:
- Share “within the second” or time-limited content material, since Tales disappear after 24 hours, not like Fb Web page posts.
- Maximize the attain of your Instagram Tales by routinely sharing them to Fb.
11. Enhance your Fb posts
Generally it’s value it to pay to play. Boosting a Fb submit turns it right into a paid Fb advert. It’s economical, tremendous straightforward to arrange, and also you don’t must know any technical adverts administration stuff.
Try a number of alternative ways to spice up a Fb submit, together with utilizing Hootsuite to routinely enhance the posts more than likely that can assist you attain your social media targets. Ooh. Watch beneath, or learn our information to boosting posts on Fb.
Boosting Fb posts might help you:
- Get in entrance of latest folks and develop your viewers.
- Begin experimenting with social media promoting on a finances.
Okay, so this tip isn’t about an precise Fb submit you may make. It’s about being the place your viewers is, as a result of significant engagement isn’t restricted to at least one platform.
Even when one of these engagement doesn’t “add something” to your metrics and reviews, it may be among the only social media work you do all yr.
Begin monitoring the hashtags your viewers makes use of. Discover out what different manufacturers they comply with and the place they hang around on-line. Then… casually, with out wanting stalkery, inject your self there.
Significantly, it’s about displaying as much as serve your viewers the place they’re, not restricted to your individual social media profiles. Reply to a Reddit thread the place somebody is asking for recommendation in your trade and/or sort of product, or touch upon somebody’s submit the place they point out you.
How do you discover these alternatives for natural engagement? Two phrases: Social listening.
Inside Hootsuite, you’ll be able to observe hashtags, key phrases, particular accounts, and rather more with customized dashboards to see the most recent and hottest content material inside every of your “watched” subjects. Log in and interact with a number of posts each day in lower than 5 minutes.
Even a fast remark thanking a buyer for posting about you goes a great distance in relationship constructing.
Monitoring hashtags and key phrases might help you:
- Keep forward of trade traits and monitor your competitors.
- Construct relationships with prospects to cement their loyalty.
- Shortly tackle potential customer support points or PR crises.
Constructing on the tip above, monitoring hashtags and key phrases additionally means that you can rapidly discover and share user-generated content material (UGC). What’s that? Any content material about you created by your prospects.
The 2 principal advantages of incorporating UGC into your Fb content material are:
- It’s the trendy day word-of-mouth: UGC is the most reliable sort of content material, based on shoppers.
- Conversion enhance: Moreover belief and social proof, sharing UGC content material helps information patrons to buy. Over half of Millennials purchase merchandise based mostly on suggestions.
Monitor hashtags to search out natural UGC to share, or rent creators for devoted UGC content material campaigns. Share or repost UGC from the unique creator, or use a clip from theirs to create your individual (with permission and credit score given, in fact).
Person-generated content material might help you:
- Earn belief.
- Collect testimonials to make use of throughout all of your digital channels.
14. Companion with others
Influencer advertising could already be a part of your social media advertising technique, however what about partnering with different manufacturers?
A joint model collaboration can repay for each of you, so long as your services or products complement one another and also you set a standard purpose. Questioning learn how to method one other model to recommend a collab? We’ve received a information to planning model collaborations.
Vans launches collaboration collections repeatedly, starting from small tweaks to their basic aesthetic to extra elaborate ideas.
Supply: Vans on Fb
Influencer and accomplice advertising might help you:
- Attain a brand new, extremely focused viewers.
- Construct long-term promotional {and professional} relationships.
- Community in your trade.
15. Repurpose your high content material
Who doesn’t love extra of a great factor? Repurposing content material has a number of meanings, relying who you ask, like:
- Optimizing content material for every platform earlier than posting (e.g. altering measurement/side ratio, utilizing completely different hashtags, and so forth).
- Taking a bit of present content material and creating new content material from it (e.g. turning an article right into a YouTube video).
- Sharing evergreen content material time and again.
Every of those techniques has a spot in your social content material technique. Personally, considered one of my favourite issues about Hootsuite is the flexibility to rapidly customise my submit for every social platform earlier than I schedule it:
Routinely replace and re-share your top-performing content material — so long as it’s nonetheless related — for max attain and engagement.
Repurposing content material might help you:
- Get essentially the most outcomes attainable for all of your content material.
- Work extra effectively by creating and selling in batches.
- Uncover what works in your model on every platform by way of experimentation.
16. Get private
On the finish of the day, we’re all people behind our screens (I hope?). After we see one other human being sharing one thing from the center, we are likely to pay attention extra intently. Whether or not it’s a private anecdote about constructing your corporation or a buyer testimonial about their transformation, susceptible storytelling can usher in huge engagement.
Getting private can imply displaying up for candid Fb Tales and Reels, telling jokes, sharing recommendation you needed to “study the onerous means,” or explaining the “why” behind your newest venture.
Supply: Locality Brewing on Fb
Sharing private tales might help:
- Construct belief and loyalty.
- Clients provide you with extra grace throughout robust conditions, akin to provider delays that affect their orders.
FAQs about engagement posts
What is an efficient Fb engagement submit?
A very good Fb engagement submit is any piece of content material that works to develop your viewers and model. Because the previous saying goes, give the folks what they need.
What sort of Fb posts obtain essentially the most engagement?
The Fb engagement posts that work in your viewers gained’t work for one more as a consequence of completely different demographics, industries, pursuits, and extra. You’ll should experiment with various kinds of content material to see what your viewers engages with most.
A current examine discovered Gen Z engages most with sale or promotional content material, and trustworthy-seeming manufacturers.
Supply: MarketingCharts
How does Fb submit engagement work?
Your Fb submit engagement charge is what number of interactions, or engagements, a submit will get in comparison with its attain, or how many individuals see it.
Need to rapidly calculate yours? Attempt our free engagement charge calculator, then begin placing these Fb submit concepts to work.
Develop your Fb engagement — and all of your different social profiles — with sensible instruments like Greatest Time to Publish, unified Inbox, really insightful analytics, and extra with Hootsuite. Attempt it free at present.
Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.
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