Fb promoting is all in regards to the visuals. Superior ad copy is nice (and may actually assist you convert). However it’s stunning photos and movies that may catch your clients’ eye, cease them mid-scroll, and hopefully get them to click on.
That’s why fine-tuning your visible content material is such an important a part of getting essentially the most out of your Fb ad {dollars}.
Beneficial Fb ad sizes are at all times altering. After spending time, cash, and power ensuring your photos and movies are attractive and on-brand, the very last thing you need is for them to look cropped, distorted, and even worse, rejected by Fb completely.
Don’t fear. Right here’s your full cheat sheet of Fb ad specs and sizes, absolutely up to date for 2023 — together with vital suggestions and greatest practices for crafting adverts that carry out.
Bonus: Get the Fb promoting cheat sheet for 2022. The free useful resource contains key viewers insights, really useful ad varieties, and suggestions for achievement.
Fb video ad specs
Identical to the remainder of the Web, Fb is extra video-centric than ever.
Which means video ought to be part of your Fb ad technique — however bear in mind, virtually all Fb customers browse with cell units, and over 80% browse solely on cell!
That’s why Fb recommends its advertisers design with cell in thoughts first.
For all video ad varieties, Fb recommends importing the “highest decision supply video obtainable with out letter or pillar boxing.” Fb offers an exhaustive checklist of side ratios and options obtainable for every ad sort.
As a rule, movies ought to be formatted vertically (4:5, 9:16, or 16:9 side ratio) in the event that they’re to be seen on cell solely, or in a sq. (1:1) format to show on each desktop and cell.
Whereas video adverts can be so long as two hours, there’s no purpose to take action in apply. Fb recommends retaining movies brief, to fifteen seconds or much less.
You also needs to design movies that work with and with out sound (by enabling captions). The one exception is Instantaneous Article video adverts, for which captions usually are not supported.
Video adverts on Fb can show in a wide range of settings, from the principle Information Feed, to Search Outcomes, to Market. Right here’s the ad specs and sizes you want for all types of video adverts on Fb.
Wherever your video ad shows, Fb suggests “utilizing motion and sound to seize consideration shortly, present distinctive product options, or inform your model story.”
Feed video adverts
These are the traditional Fb video adverts, displayed between content material from associates, household, Teams, and Pages in your newsfeed.
- File sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 4:5 for cell solely, or 1:1 (for desktop or cell)
- File Measurement: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Instantaneous article video adverts
On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Instantaneous Article atmosphere, form of like print adverts in {a magazine}.
Keep in mind that whereas sound is elective, captions are not supported for this type of content material.
- File Sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 16:9
- File Measurement: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
In-stream video adverts
Fb in-stream video adverts are exhibited to customers earlier than, in between, or after movies from their favourite publishers and creators. These adverts may also seem inside Fb Dwell streams, from choose, pre-approved gaming, leisure and sports activities companions.
In-stream video adverts seem on each desktop and cell. They’re typically skippable, after watching the primary 5 seconds, and by no means auto-play greater than 15 seconds of content material.
- File Sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 16:9 or 1:1
- File Measurement: 4GB max
- Minimal period: 5 seconds, for desktop or cell
- Most period: 15 seconds for desktop, 10 minutes for cell (could range by ad goal)
Search outcomes video adverts
Fb Search is a crucial means for customers to seek out the content material they need, each on Market and Fb usually.
Search outcomes adverts assist you join with customers who’re in search of content material related to your product and area of interest.
- File Sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 1:1
- File Measurement: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Video feed adverts
The Video Feed opens when customers click on a video of their house Information Feed, suggesting extra movies they may like. Video feed adverts seem in between these natural movies.
- File Sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 4:5
- File Measurement: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Proper column video adverts
This desktop-only format mostly seems alongside the appropriate facet of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.
- File Sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 1:1 for desktop or cell, or 4:5 for cell solely
- File Measurement: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Enterprise discover video adverts
This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re curious about, like eating places, clothes, or magnificence.
Enterprise Discover content material contains each paid adverts and natural posts.
- File Sort: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: Not less than 1080 x 1080 pixels
- Video ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
- File Measurement: 4GB max
- Minimal video size: 1 second
- Most video size: 241 minutes
Fb picture ad specs
Think about a Fb ad with out a picture — significantly, strive it.
Sounds… boring, proper? Social media is a visible medium, and with out some form of colourful eye sweet, customers received’t even discover your ad, not to mention click on. That’s why each ad you add to Fb ought to have a picture, if not a number of (extra on that later).
However determining picture adverts for Fb may be difficult. Completely different placements and codecs name for various sizes, and also you wish to be sure to get it proper so that you’re displaying your product at its greatest.
It doesn’t matter what, Fb suggests selecting an fascinating product picture, that may make folks wish to click on and study extra. Or, use a gorgeous, inventive picture to indicate off your model identification.
Relying in your ad’s goal (like consciousness or engagement), you would possibly be capable to use a Panorama or 360° picture in your Fb adverts. Fb will acknowledge these mechanically.
Right here’s the ad specs and sizes you want for all types of picture adverts on Fb.
Feed picture adverts
These are the traditional Fb single picture adverts, displayed between content material from associates, household, Teams, and Pages in your newsfeed.
- File Sort: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: Not less than 1080 x 1080 pixels
- File Measurement: 30MB max
- Minimal Width: 600 pixels
- Minimal Top: 600 pixels
Proper column picture adverts
This desktop-only format mostly seems alongside the appropriate facet of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.
As a result of proper column photos are so small, Fb recommends not including any textual content overlay.
Supply: Fb
- File Sort: JPG or PNG
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- File Measurement: 30MB max
- Minimal Width: 254 pixels
- Minimal Top: 133 pixels
Instantaneous article picture adverts
On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Instantaneous Article atmosphere, form of like print adverts in {a magazine}.
- File Sort: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: Not less than 1080 x 1080 pixels
- File Measurement: 30MB max
Market picture adverts
Beloved by deal-hunters in all places, Market is a good place to purchase something below the solar from resellers, artisans, and companies of any dimension in your local people.
Market picture adverts are a good way to achieve a super-engaged viewers who’s already within the temper to buy and purchase.
Supply: Fb
- File Sort: JPG or PNG
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Most File Measurement: 30MB
Search outcomes picture adverts
Fb Search is a crucial means for customers to seek out the content material they need, each on Market and Fb usually.
Search outcomes adverts assist you join with customers who’re in search of content material related to your product and area of interest.
- File Sort: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: Not less than 1080 x 1080 pixels
- Most File Measurement: 30MB
- Minimal Width: 600 pixels
- Minimal Top: 600 pixels
Enterprise discover picture adverts
This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re curious about, like eating places, clothes, or magnificence.
Enterprise Discover content material contains each paid adverts and natural posts.
- File Sort: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: Not less than 1080 x 1080 pixels
- Most File Measurement: 30MB max
- Minimal Width: 600 pixels
- Minimal Top: 600 pixels
Fb carousel ad specs
What if you happen to might convey collectively a number of photos, and even photos and movies, in a single ad?! It’s not a dream — it’s a actuality!
Carousels allow you to showcase 2 to 10 photos and movies inside one ad, every with its very personal hyperlink. The consumer can scroll by means of them freely, with no need to navigate away to a brand new web page.
Attempt utilizing Carousels to indicate off a couple of completely different merchandise, share a number of options of 1 product, inform a model story, or publish an editorial.
Whereas Carousels seem in a couple of locations throughout Fb, sizes and specs are very related for all of them. Right here’s what it’s worthwhile to know.
Feed carousel adverts
Displayed between content material from associates, household, Teams, and Pages, Carousels make an awesome addition to the traditional Fb Feed expertise.
Catch clients’ eye with an awesome cowl visible, then allow them to browse and scroll by means of 2 to 10 photos or movies.
Feed Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Feed Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Feed Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Proper column carousel adverts
This desktop-only format mostly seems alongside the appropriate facet of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.
Remember that solely the primary card of your Carousel shall be seen within the Proper Column. Fb recommends not including any textual content or design components on high of those photos.
Proper Column Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Proper Column Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Proper Column Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Market carousel adverts
Beloved by deal-hunters in all places, Market is a good place to purchase something below the solar from resellers, artisans, and companies of any dimension in your local people.
Market picture adverts are a good way to achieve a super-engaged viewers who’s already within the temper to buy and purchase — and Carousels supply much more of an interactive, looking expertise.
Market Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Market Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Market Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Enterprise Discover carousel adverts
This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re curious about, like eating places, clothes, or magnificence.
Enterprise Discover content material contains each paid adverts and natural posts. Carousels are the proper method to create an interactive, shopping-like expertise on your clients. Consider these adverts as your digital store cabinets!
Enterprise Discover Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Enterprise Discover Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Enterprise Discover Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Search outcomes carousel adverts
Fb Search is a crucial means for customers to seek out the content material they need, each on Market and Fb usually.
Search outcomes adverts assist you join with customers who’re in search of content material related to your product and area of interest. Then, exhibit what makes your providing particular with a choice of photos to scroll by means of!
Search Outcomes Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Search Outcomes Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Search Outcomes Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Fb Story ad specs
Do you know that over 1 billion tales are posted every day throughout Fb’s apps?! This well timed, ephemeral format is barely getting extra fashionable, with 62% of customers saying they count on to make use of Tales increasingly more sooner or later.
Tales adverts will pop up for customers between natural content material from associates, manufacturers, and household accounts they comply with.
Don’t get left behind — make Tales part of your ad technique now. You should utilize video, photos, and even Carousels (on Messenger) on this format.
No matter form of content material you select, Fb suggests leaving a 250-pixels border freed from textual content and logos, alongside each high and backside of the picture. That means, you may keep away from hiding your design behind key options like the guts button and reply field.
Picture story adverts
Think about your product — fullscreen! That’s the large-scale, partaking expertise that Tales adverts create. Plus, have enjoyable and get inventive by including emoji, stickers, and interactive options like query packing containers and polls.
They’ll show for five seconds, or till the consumer swipes ahead.
- File Sort: JPG or PNG
- Ratio: 9:16
- Decision: Not less than 1080 x 1080 pixels
- File Measurement: 30 MB max
- Minimal Width: 500px
Video story adverts
Tales are the proper method to exhibit your vertical video — particularly if it’s a well timed, lo-fi, or behind-the-scenes expertise that you just wish to really feel unique and restricted.
Tales video adverts will play for as much as 15 seconds, or much less in case your video is shorter. You even have the choice to separate an extended video into 2 or 3 separate Tales playing cards. After that, viewers can click on Hold Watching in the event that they wish to see the remainder.
- Sound and captions: Optionally available, however really useful
- File Sort: MP4, MOV or GIF
- Ratio: 9:16
- Decision: Not less than 1080 x 1080 pixels
- Video Period: 1 second to 2 minutes
- File Measurement: 4GB max
- Minimal Width: 500 pixels
Carousel adverts (Messenger Tales)
Carousel Story adverts show in Messenger, proper above the consumer’s fundamental inbox. It’s the proper method to ship a self-directed expertise and let customers browse your merchandise with out ever leaving the app.
These carousels have the identical specs and sizes as they might anyplace else on the positioning.
Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Fb Reels ad specs
Quick-form video is taking up — and Reels has turn into a power to be reckoned with! Reels makes it straightforward to get in on the short-form video enjoyable, whether or not you’re targeted on community-building, model consciousness, or closing gross sales.
Fb suggests utilizing Reels to take part in enjoyable traits, educate clients in your product, or inform your model story in genuine, from-the-heart methods.
Assume Reels adverts as Tales that received’t disappear. Equally to Tales adverts, these will pop up between natural content material from accounts your viewers follows.
Customers can remark, like, view, save, share and skip these adverts, and they are often accessed from the Reels Feed or Tab, which opens a vertically-scrolling viewer.
Video Reels adverts
Video is the secret with Reels. These vertical movies may be as much as 60 seconds, and so they’re the final word method to get actual, construct relationships, and let customers see your product in motion.
Quick vertical video isn’t going anyplace — so bounce in and begin having enjoyable!
- Sound and captions: Optionally available, however strongly really useful
- File Sort: MP4, MOV
- Beneficial Ratio: 9:16
- Decision: Not less than 500 x 888 pixels
- Video Period: 0 seconds to 60 seconds
- Most File Measurement: 4GB
Picture Reels adverts
No video? No downside! Submit your greatest product or branding photos to Reels. Attempt dressing it up with enjoyable design components, textual content overlay, and even an audio soundtrack!
- File Sort: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: Not less than 1080 x 1080 pixels
- Most File Measurement: 30MB
- Minimal Width: 600 pixels
- Minimal Top: 600 pixels
Overlay Reels picture adverts
These small adverts allow you to show a services or products on-screen over your Reel, whereas it’s operating.
These single, static photos can pop up originally of a Reel, or keep on-screen as a banner. For instance, you may create a Reel product tutorial, with a hyperlink to purchase the product itself in an overlay picture.
As a result of these photos are so small, Fb recommends not including any textual content or design components.
- File Sort: JPG or PNG
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Most File Measurement: 30MB
- Minimal Width: 600 pixels
- Minimal Top: 600 pixels
Carousel Reels adverts
That’s proper, Carousels can discover a house on Reels, too. These are the identical Carousel specs and sizes you’d anticipate finding anyplace else on Fb (however bear in mind, hold it brief and candy)!
Carousel picture and video specs
- Ratio: 1:1
- Decision: Not less than 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Carousel Photographs
- Picture File Sort: JPG or PNG
- Picture File Measurement: 30MB max
Carousel movies
- Video File Sort: MP4, MOV or GIF
- Video File Measurement: 4GB max
- Video Period: 1 second to 240 minutes
Fb assortment ad specs
Collections are a bit just like the social media equal of peeking in a retailer window, in any respect the goodies inside.
This ad sort often features a cowl picture or video, adopted by a number of product photos. It’s an identical idea to a Carousel, however with all of the content material seen on the identical time.If you’d like, you may set your cowl video to autoplay when a consumer scrolls over your assortment.
Clicking the Assortment cowl will open Instantaneous Expertise. It is a full-screen touchdown web page that drives site visitors on to your product pages. You possibly can add buttons, carousels, pictures, textual content and video to Instantaneous Expertise adverts. Select from templates like Lookbook, Storefront, Buyer Acquisition and Storytelling, or create your individual customized Instantaneous Expertise.
Fb feed assortment adverts
These Collections will show between content material from associates, household, Teams, and Pages, on customers’ house Feed.
The primary media asset you add to your Instantaneous Expertise would be the Assortment’s cowl picture or video — so select rigorously!
Assortment ad picture and video specs
- Decision: Not less than 1080 x 1080 pixels
- Ratio: 1:1
Assortment ad photos
- Picture File Sort: JPG or PNG
- Picture Most File Measurement: 30MB
Assortment ad movies
- Video File Sort: MP4, MOV or GIF
- Video Most File Measurement: 4GB
Instantaneous Article assortment adverts
Assortment adverts (and Instantaneous Expertise) additionally show inside Instantaneous Articles — how’s that for meta?
These Collections use the identical specs as their counterparts in the principle feed.
Assortment ad picture and video specs
- Decision: Not less than 1080 x 1080 pixels
- Ratio: 1:1
Assortment ad photos
- Picture File Sort: JPG or PNG
- Picture Most File Measurement: 30MB
Assortment ad movies
- Video File Sort: MP4, MOV or GIF
- Video Most File Measurement: 4GB
Video feed assortment adverts
Folks looking the Video Feed can peruse Assortment adverts, too. Identical to you noticed above, content material for these Instantaneous Experiences follows related specs.
Assortment ad picture and video specs
- Decision: Not less than 1080 x 1080 pixels
- Ratio: 1:1
Assortment ad photos
- Picture File Sort: JPG or PNG
- Picture Most File Measurement: 30MB
Assortment ad movies
- Video File Sort: MP4, MOV or GIF
- Video Most File Measurement: 4GB
Extra Fb promoting assets
The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll must know to create a really profitable marketing campaign:
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