Congratulations in your engagement! Not within the romantic sense, in fact (that’s none of our enterprise), however in the event you’re studying this publish, it signifies that you’re dedicated to growing your social media engagement.
Learn on for the very best ideas and methods to get extra likes, feedback, shares and saves in your content material—it’s a giant dedication, however we do loopy issues for the followers we love.
Bonus: Use our free engagement charge calculator to seek out out your engagement charge 4 methods quick. Calculate it on a post-by-post foundation or for a complete marketing campaign — for any social community.
What’s an engagement publish on social media?
An engagement publish on social media is any kind of content material that encourages audiences to work together with it, for instance, by liking, commenting on, sharing or saving. Engagement signifies that a person is connecting with the content material and taking a particular motion because of this, not simply being a passive viewer.
Engagement charge is likely one of the most correct methods to measure your success on social media. You could find your present engagement charge by utilizing Hootsuite’s free engagement charge calculator, and increase these numbers by making an attempt the next methods.
19 Engagement publish concepts for 2023
1. Host a giveaway
No social media technique is assured—that’s, apart from giveaways. Providing free stuff and asking individuals to work together with you in change (e.g. by answering a query in a remark) is likely one of the easiest and best methods to spice up your engagement. Such a engagement publish is commonest on Instagram and Fb.
Once you host a giveaway, first resolve what your engagement targets are. Are you aiming to get a lot of feedback, increase followers, improve your like depend? Then, resolve your entry methodology primarily based on these targets.
Internet hosting a contest or giveaway will:
- Improve your engagement metrics, like variety of feedback, shares, likes and saves
- Give customers one thing to achieve when interacting together with your content material
- Enhance your relationship together with your followers
2. Maintain a caption contest
A caption contest is a kind of contest or giveaway that requires the person to be a bit of inventive. It’s not nearly liking a publish or tagging a buddy; entrants have to put some thought into their solutions. Caption contests are most profitable with dynamic, partaking pictures, like this one:
Having a caption contest may help you:
- Encourage your followers to meaningfully work together together with your content material
- Enhance the variety of feedback you may have on a publish
- Foster group, as entrants like and touch upon different’s entries
3. Be relatable
Relatable content material may be very sharable. Customers who join together with your posts (or know somebody who connects together with your posts) are prone to tag buddies, share and save your content material.
Supply: Fb
For instance, the publish above from on-line journal Reductress factors out the very area of interest (however relatable) drawback of consuming with out watching TV. The publish has a ton of feedback, principally of individuals tagging their buddies, in addition to 70 shares and nearly 1000 likes.
Being relatable will result in:
- Customers tagging their buddies in your feedback
- Constructing an genuine relationship together with your viewers
- Extra variety in your content material (not each publish must be solely marketing-focused)
4. Host a ballot
Who can resist a ballot? Polls on social media are extraordinarily simple to take part in. Plus, polls on Twitter and Instagram each have an added engagement incentive: customers can’t see the outcomes of the ballot until they vote themselves, which signifies that they should interact with the intention to acquire info.
Supply: Twitter
The extra controversial the ballot, the extra doubtless you’re going to be to generate extra engagement—customers might begin duking it out within the feedback or share the outcomes on their very own feeds.
Controversial doesn’t essentially imply critical. For instance, the outdated pineapple-on-pizza debate is at all times prone to generate some sturdy opinions (however so far as we all know, it’s by no means began a struggle).
Internet hosting a ballot will:
- Create a easy, simple manner in your followers to have interaction together with your content material
- Help you get an concept of what your viewers’s opinions are
- Create shareable statistics for each you and your followers
5. Ask for stitching/duets
Such a engagement publish is especially efficient on TikTok, the place you’ll be able to ask viewers to duet or sew your content material. This can be a far more high-commitment kind of engagement than a like or remark, however it would typically yield extra useful outcomes.
@kaidenmiller_ #duet with @m0lnigt this was fairly cool #ReadyForHell #duetifiaccidentallydrewyou #isthatme
For instance, there’s a lot of artists on TikTok posting “duet this if I by accident drew you” movies—which normally present a number of drawings of individuals with random options. Different TikTok customers are inspired to duet the video in the event that they see themselves within the combine.
Asking for stitches or duets may help you:
- Encourage different customers to make movies that incorporate your content material
- Talk clearly to your followers that you simply’re searching for this sort of engagement
- See what sort of content material excites your followers essentially the most
This one is TikTok-specific, too. TikTok is exclusive in which you can reply to particular feedback by making a video that straight addresses them, with the unique remark included into the brand new TikTok.
@themarshmallowco Replying to @sincerelysincerity Let’s make and pack this order for Honest 😊 #marshmallow #candymaking #candytok #orderpacking #packanorderwithme
This instance from a marshmallow making firm proves how a lot TikTok audiences love when their feedback are used on this manner: a person particularly commented on one TikTok asking the creator to movie their particular order.
This can be a win-win: the creator has a straightforward content material concept, the commenter will get a bit of shoutout, and different followers are inspired to remark, since they see proof {that a} remark would possibly get them a video of their very own.
Replying to feedback utilizing movies can result in:
- Extra feedback in your posts general, as customers attempt to be the following individual you decide to answer to
- Making your viewers really feel heard and valued
- Doubtlessly extra gross sales, particularly if the feedback are associated to creating or packing orders of a product
7. Ask for recommendation
Asking for recommendation on the web won’t yield usable perception, however it would yield loads of engagement. The social world is filled with of us who genuinely need to help one another and in addition of us who’re pretentious know-it-alls who love the sound of themselves typing. This technique engages each.
Supply: Twitter
The tweet above from Fenty Magnificence asks for lip gloss recommendation for an evening out (and has the added bonus of asking for merchandise particularly made by Fenty). Contemplate asking for recommendation that pertains to your model and area of interest with the intention to get related—and in the event you’re fortunate, helpful—responses.
Asking for recommendation can:
- Encourage your followers to remark in your publish
- Result in extra saves (as others might need to keep in mind that identical recommendation)
- Yield perception into which of your merchandise are follower favourites
8. Ask a query
This technique is just like asking for recommendation, however extra open-ended: actually, you’ll be able to ask a query about something. Jewelry model Jennybird posted an IG video asking followers to guess what their newest launch could be, and generated a lot of feedback from guessers.
Asking a query can:
- Get extra feedback in your publish
- Function a temperature verify in your followers
- Hype up the launch of a brand new product
9. Ask for questions
Similar to the above, however the reverse: invite your followers to ask you questions to extend your engagement charge. NASA used this technique when streaming a dwell video—Twitter customers may use the hashtag #AskNASA to ask inquiries to astronauts in house.
Supply: Twitter
Asking for questions can result in:
- Constructing significant, mutual relationships together with your followers
- Studying what your followers care about
- Sharing helpful info together with your followers
10. Publish good pictures
It’s easy, however it works: simply posting an important picture will result in extra feedback, likes and shares. Not each picture that you simply share in your social media must be excellent, however take into account sliding in a brilliant high-quality, partaking shot each on occasion to extend your model’s perceived worth.
Supply: Twitter
For instance, this picture from Nationwide Geographic is a fairly gorgeous shot of a polar bear sleeping in a mattress of flowers. It has a ton of engagement simply primarily based on how stunning the picture is.
Posting good pictures will:
- Encourage your followers to share your content material primarily based on aesthetic
- Give your model a extra skilled look
- Make your general feed seem extra polished
11. Be particular to your area of interest
Most of your followers are doubtless following you as a result of they’re desirous about your particular area of interest. They’ll be most engaged by content material that matches inside that area of interest. As an example, hair accent model Supercrush posts a lot of hair-related pictures and reels.
The how-to reel above is informational and tremendous helpful, but additionally incorporates one of many firm’s merchandise. Of us doubtless observe this model as a result of they’re desirous about hair, so the sort of content material generates plenty of saves: customers can look again on it on their subsequent unhealthy hair day.
Being particular to your area of interest will:
- Be sure that your followers can connect with your content material
- Result in extra saves from customers
- Make your content material centered and particular, so followers know who you might be
The fashionable social media customers likes to see the actual individuals behind the manufacturers. Humanize your content material extra by sharing (to your consolation stage, in fact) private information or events that you’re enthusiastic about.
This artist celebrated her thirty third birthday by having a 33% off sale on her work, and posted about it on her Instagram. The publish doubtless yielded a lot of web site visits from individuals desirous to get a deal, however it additionally has loads of feedback from of us merely wishing her a cheerful birthday.
Sharing private information can:
- Give your followers a extra genuine notion of your model
- Yield likes and feedback from well-wishers and customers who help you
- Be an important excuse to provide again to your followers (for instance, through a sale or giveaway)
13. Publish helpful and informative content material
If considered one of your social advertising and marketing targets is to get extra shares and saves, take into consideration creating content material that’s helpful and informative. In case your followers can be taught one thing by your publish, they could need to share that information or put it aside for future use.
For instance, the above Instagram publish was broadly shared as a result of the content material is each comforting and galvanizing…
@daniellenguyen_ I might be utilizing this heatless curls rod perpetually!! Such a recreation changer and it provides my hair a lot quantity 💆🏻♀️🎀 #heatlesscurls #heatlesscurlstutorial #hairhacks #thatgirl #heatlesscurlsresults #hairroutine
… and this TikTok has plenty of saves from of us searching for heatless curl hacks.
Posting helpful and informative content material will result in:
- Extra shares, as customers need to cross the information round
- Extra saves, as customers file the data away for later
- Extra follows, as customers be taught which you can be trusted for sensible, practical content material
Publish user-generated content material to indicate that you simply’re not the one one hyping up your model: your prospects and followers are glorious sources for posts (simply be certain that to ask for permission to repost, if it applies).
UGC could possibly be something from sharing a publish from an individual who tagged your model to discovering a constructive evaluation and making it into an Instagram publish (or, as within the instance under, discovering a constructive and barely weird evaluation and making it into an Instagram publish).
Sharing user-generated content material can:
- Construct your model’s authenticity
- Encourage your followers to publish about you, as a result of there’s an opportunity they’ll be featured
- Improve your variety of shares, when customers inevitably repost their very own content material when you share it
15. Publish well timed content material
At work and within the social world, being well timed pays off. Following a present pattern or posting one thing that’s related to present occasions is a superb technique for growing engagement—and all you really want is to spend a while in your platform of option to get inspiration.
HAMILTON x RIHANNA ❤️🔥#HamiltonAU #Rihanna #Superbowl #MariaReynolds pic.twitter.com/VfVSqsjD40
— Hamilton (@HamiltonMusical) February 24, 2023
The solid of Hamilton Australia received it proper on this publish. It was tweeted proper after the 2023 Superbowl, when skilled and newbie dancers alike have been doing their finest impression of Rihanna’s halftime present. It was favored, retweeted and quoted hundreds of instances.
Posting topical content material will result in:
- Showing up-to-date and educated about present developments
- Make your model extra relatable to your viewers
- Loads of inspiration, as there’s a brand new viral web pattern virtually every day
get your viewers to have interaction with you? Have interaction with them. Persistently replying to feedback establishes a mutual type of communication together with your followers—they’ll be extra prone to remark in your posts in the event that they suppose you’ll reply. Crate and Barrel does this effectively through replying to buyer inquiries on their Fb.
Supply: Crate and Barrel Fb
This isn’t a publish concept in and of itself, however it does open up extra potentialities for posts you have already got. Monitor feedback intently (a device like Hootsuite’s Inbox may help you) and reply as a lot as attainable.
Replying to feedback will:
- Set up a significant relationship together with your followers
- Make your followers extra prone to remark in your posts
- Improve the general variety of feedback you may have on every publish
17. Publish memes
Slightly meme can go a good distance. Contemplate sharing well-liked web memes (and, when attainable, relating them to your model) to attraction to millennial and Gen-Z followers.
Memes are relatable, community-building, and general give off the impression that you simply’re not taking your work too critically—you’re not an everyday model, you’re a cool model.
Posting memes can:
- Appeal to youthful audiences to your content material
- End in a lot of shares
- Let your followers know that you simply’re hip and with it
18. Copy (or problem) a competitor
Okay, don’t really copy a competitor—we’re trying to get some enjoyable social media engagement, not get entangled in a lawsuit. However a pleasant nod to others in your business will be an effective way to get viewers to work together together with your work.
@thehockeyguys #duet with @thesavbananas Hockey vs. Baseball pt.2. The Bar is RISING
When the Savannah Bananas baseball gamers made this (actually spectacular) lip-synch TikTok, The Hockey Guys answered with their tackle the music. Viewers have been inspired to touch upon who did it higher, leading to hundreds of feedback.
Copying or difficult a competitor will:
- Encourage followers to choose a aspect and voice their opinion
- Create a drama (actual or constructed) that audiences love
- Foster relationships between your model and others in your business
Publish an opinion you may have (critical or foolish) to spark dialog in your feedback. Audiences typically can’t resist sharing their opinion on controversial matters, no matter how essential the subject really is.
@reevcon wanting again I feel poodles are extra maximalistic however the eclectic kind of maximalism — im lifeless set on the brutalistic alternative although
When this TikTok creator began assigning canine breeds to numerous inside design types, the platform went nuts: the video is happening ten million views, however it’s the 14 thousand feedback which are actually spectacular.
For instance, one remark that claims “I really feel like cottage core is a cocker spaniel that’s simply me although” has 39 replies. A whole bunch of feedback argue that the true maximalist canine is the poodle. Does this matter? Not likely, however it’s extraordinarily enjoyable to debate—that’s what makes this content material so partaking.
Sharing a sizzling take will:
- Encourage those that conform to voice their help
- Encourage those that disagree to voice their rebuttal
- Total, spark a lot of dialog within the feedback and construct your model’s character
FAQs about engagement posts
What are some good engagement posts?
A number of efficient engagement posts for social media are contests or giveaways, polls, and posts that ask particular questions. Posts which are visually stunning or tremendous humorous additionally usually have excessive engagement.
How do you write an engagement publish?
If you need extra engagement, ask for it. Immediate your followers to remark in your posts, publish interactive polls or quizzes which are simple to take part in, or share one thing informative that your followers will discover helpful. Make it as easy and clear as attainable in your viewers to have interaction together with your content material.
What ought to I publish on social media for engagement?
To extend your engagement on social media, publish content material that’s interactive. This may be from a built-in device on the platform (for instance, the Q&A function on Instagram or the ballot function on Twitter) or simply by encouraging interplay in your common content material (through asking a query or prompting your followers to remark or tag their buddies).
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