Analytics agency Jumpshot shuts down
In 2020, following essential articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its father or mother firm Avast.
Jumpshot was made well-known throughout the search engine marketing business by SparkToro founder Rand Fishkin’s (closely criticized and extensively circulated) zero-click evaluation and displays.
Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot have been “secretly harvesting” customers’ shopping conduct, packaging it and reselling with out their full information.
Fishkin defended the corporate and faulted the publications for what he stated was incomplete and biased reporting.
Learn all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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In regards to the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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