WordPress VIP Releases Content material Issues 2023 Report — Unique Survey of 1,500+ Entrepreneurs on the State of Content material Advertising and marketing

How content material groups are driving development, measuring what works, and fascinated with the long run; and why being data-driven goes to ignite content material advertising like by no means earlier than

SAN FRANCISCO, Jan. 25, 2023 /PRNewswire/ — WordPress VIP (WPVIP), the main supplier of enterprise WordPress and a part of Automattic’s suite of revolutionary manufacturers, at present introduced the discharge of its Content material Issues 2023 Report, a proprietary overview on the state of content material advertising, primarily based on a survey of greater than 1,500 entrepreneurs, journalists, builders, and executives throughout the globe and B2B/B2C industries.

With on-line consideration being tougher than ever to catch—and retain—creating content material that connects with audiences is the important thing to success. Which means content material advertising is not simply part of the big-picture advertising technique anymore. All advertising is content material advertising.

Over the previous two years, we have seen an unprecedented surge in demand for extra content material at a quicker tempo. In reality, that want is what brings most of our clients to WordPress VIP. From our inaugural Content material Issues report final yr, we discovered 66% of entrepreneurs and content material creators needed to provide extra content material to maintain up with already-high demand.

“Content material advertising leaders, writers, and editorial groups crave credible data on delivering the fitting content material to the fitting viewers on the proper time, in the best method, after which quantify outcomes,” stated WordPress VIP CEO Nick Gernert.

“Sadly, many lack easy-to-use instruments and platforms, e.g., content material analytics, to actually perceive how their content material is performing. That is one of many largest takeaways from our survey, once more this yr.”

Excessive-level takeaways by class from Content material Issues 2023 Report

• Assets: Groups and budgets are nonetheless rising regardless of financial uncertainty. In reality, 58% anticipate their content material budgets to develop in 2023.

• Technique: 61% are nonetheless creating extra content material, however focus is shifting to high quality over amount.

• Analytics: Measuring efficiency is vital to proving the worth of content material, but solely 46% truly use knowledge to make strategic choices.

• Planning: The way forward for content material is vivid, however knowledge is the spark.

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“Essentially the most attention-grabbing a part of this analysis to me is that extra content material is being produced general, and but the proportion of organizations creating extra content material dropped barely,” stated Robert Rose of The Content material Advertising and marketing Institute. “While you couple this with the (nonetheless) low variety of corporations (46%) that use knowledge for making choices about content material—you see that almost all corporations are pissed off, looking for goal to the bigger technique. Content material is necessary however continues to be not handled as a strategic operation.”

“WordPress VIP and built-in Parse.ly Analytics are altering that,” added Gernert. “We give everybody—content material creators, writers, editorial groups—within the org real-time metrics instruments to give attention to digital content material technique, show content material worth to the enterprise, and ship tailor-made content material experiences that drive significant enterprise outcomes.”

Obtain Content material Issues 2023 Report right here.

About WordPress VIP

Constructed on the pliability and ubiquity of WordPress, WordPress VIP empowers extra content material creators to construct extra content material for extra audiences quicker. And ship it throughout their digital channels of alternative. With built-in content material analytics powered by Parse.ly, our CMS platform makes working with knowledge simple for creators and entrepreneurs, giving them the insights they should focus their content material technique and show ROI. And with our enterprise-grade safety and reliability they are often assured that they are constructing on a strong, scalable basis. Study extra concerning the work we do with clients like Salesforce, Microsoft, and Spotify at https://wpvip.com.

About Automattic

At Automattic our aim is to make the online a greater place. With merchandise like WordPress.com, WooCommerce, Jetpack, and WordPress VIP, we assist help clients by means of hosting, e-commerce, safety and backups, enterprise infrastructure, and extra. Automattic is a distributed firm with greater than 2,000 staff working from 98 nations. We imagine in open supply and the overwhelming majority of our work is accessible below the GPL. Comply with us on Twitter, Fb, and YouTube.

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SOURCE WPVIP Inc.