Parker’s Hires Loyalty, Advertising and Expertise Acquisition Leaders

{Photograph} courtesy of Parker’s

Comfort-store retailer Parker’s Corp. has employed three new staff members to help the corporate’s progress and growth throughout coastal Georgia and South Carolina via enhanced advertising efforts, loyalty program administration and expertise acquisition.

Savannah, Georgia-based Parker’s owns and operates roughly 70 c-stores all through coastal Georgia and South Carolina and launched a $50 million growth into the Charleston, South Carolina, market and past in 2019.

The brand new hires at Parker’s embody:

• Nick Hand. Serving because the loyalty and model supervisor, Nick Hand (left) designs and executes advertising campaigns that drive model engagement, enhance Parker’s Rewards loyalty program enrollment and create personalised buyer journeys. Skilled within the meals and beverage trade, he’s the previous digital advertising supervisor for Tijuana Flats Eating places, the place he managed all digital points for greater than 125 areas throughout 4 states. Newsweek named Tijuana Flats’ Rewards Program, beneath Hand’s management, because the No. 6 Loyalty Program in America in 2021. He brings greater than a decade of expertise in graphic design, internet design, SEO, digital advertising and model loyalty administration to his place at Parker’s. Earlier in his profession, he served because the director of digital advertising and applied sciences for 727 Digital, digital content material and search engine optimisation developer for AAA Nationwide and as a senior internet designer and UX developer for GeoNorth.
• Miranda Hendricks. Serving as the brand new advertising supervisor at Parker’s, Miranda Hendricks (heart) oversees Parker’s web site, print and digital media platforms and creates video content material that represents the corporate’s model and mission. A communications specialist, Hendricks brings 5 years of nonprofit and business-to-consumer expertise to her new place. Earlier than becoming a member of Parker’s, Hendricks served as a content material advertising assistant for Brewton-Parker Faculty in Mount Vernon, Georgia, the place she crafted content material for web sites, brochures, press releases, e-mail campaigns, ads and social media. She additionally based her personal graphic design firm, Mevelyn Designs, and served as a graphic designer for 50/50 Ladies on Boards and StartChurch. Her expertise combines copywriting, graphic design, internet design, social media administration, advertising technique and branding.
• Vanessa Lehnen. Serving as chief of expertise acquisition, Vanessa Lehnen (proper) is a human assets enterprise companion answerable for Parker’s recruiting methods, and he or she oversees the recruiting staff. She is a liaison and advisor to the corporate’s management staff and implements expertise acquisition, variety and inclusion initiatives in addition to tradition and engagement methods that entice best-in-class associates, enhance organizational effectiveness and leverage aggressive benefit to speed up progress. Previous to becoming a member of Parker’s, Lehnen served because the expertise acquisition enterprise companion for Goodwill Southeast Georgia; labored at CitiTrends recruiting division in Savannah; and served as a variety specialist and recruiter for ATL Search Group in Atlanta.

Parker’s employs greater than 1,200 people and completes greater than 125,000 transactions every day. The chain serves Southern-inspired Parker’s Kitchen meals constituted of scratch on-site together with hand-breaded Southern fried rooster tenders, macaroni and cheese, a breakfast bar and every day specials. The Parker’s Rewards loyalty program, which incorporates greater than 300,000 members, has saved Parker’s prospects greater than $15 million up to now, in response to the corporate. Parker’s is No. 99on CSP’s 2021 Prime 202 rating of c-store chains by retailer depend.

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