Influencer advertising and marketing has now grow to be a mainstream type of advertising and marketing for manufacturers, companies and entrepreneurs trying to distribute content material on social media and attain a broader viewers exterior of their instant setting.
It’s no marvel the Fluence Africa Influencer Competition has grow to be the discuss of city, attracting over 300 high social media influencers from across the nation and the continent at massive for its very first gathering.
Taking place on Saturday (January 28) on the Focus Rooms in Modderfontein, North of Johannesburg, the competition will present a wholly new studying and collaboration expertise for influencers in addition to the chance to attach with main shopper manufacturers. And the on-site occasion might be dwell streamed to make sure it reaches those that’re unable to attend in individual.
Hosted by famend SA comic Donovan Goliath, a line-up of eight influencer advertising and marketing specialists will share efficient secrets and techniques shaping the influencer panorama in South Africa and reply questions that can assist upcoming influencers to create, construct and preserve a number one and financially viable influencer model.
They may also provide an in-depth have a look at what 2023 has in retailer when it comes to life-style developments, tech developments and content material necessities throughout the influencer area and can advise on how greatest to talk to Gen Z, the fastest-growing base of social media customers, in an actual and accessible voice.
The panel may also share advise on how they will create genuine connections with manufacturers which can be aligned to their channels and on the best way to join their followers with manufacturers that they’ll love.
Key themes on the competition will embody the best way to develop a digital model technique, content material advertising and marketing, social media advertising and marketing, personalisation, search engine marketing, neighborhood administration, understanding shopper behaviour and far more.
Fluence Africa Influencer Competition; alternatives for entrepreneurs
A must-attend for entrepreneurs on the reducing fringe of social media advertising and marketing, manufacturers will get the alternative to attach with artistic and savvy content material creators who can assist them amplify their very own model tales.
A mixture of SA’s main life-style manufacturers could have the chance to showcase their merchandise on the competition and have interaction immediately with influencers who join with their goal audiences. This may give entrepreneurs the chance to curate a model expertise that can encourage influencers to interact with the product and to shoot content material for posting each throughout and after the occasion. Manufacturers may also have the ability to choose the highest content material items shot on the day and to make use of them to advertise their manufacturers in perpetuity.
The competition might be preceded by a powerful influencer advertising and marketing drive led by over 300 influencers, who will point out the manufacturers being featured previous to, throughout and after the occasion. All posts might be featured on each the taking part influencers social media platforms and the competition’s official digital channel.
The Programme
The complete-day programme will kick off with a plenary session entitled ‘Working with Manufacturers: Expectation vs Actuality‘. This might be hosted by the UAE influencer and model PR specialist Zahirah Marty, with panelists from Brutal Fruit, Skoon Skincare, Bio-Oil and Philips Home Home equipment.
Breakaway teams will then have a possibility to shoot content material within the Content material Hub, or attend an Instagram or a Tik Tok masterclass.
This might be adopted by a basic panel dialogue entitled ‘The Path to Development: When Your Facet Hustle Turns into Your Primary Gig‘, which is able to characteristic 4 of South Africa’s high influencers, Shiv Sewlal, Khay Republik, Mpoomy Ledwaba and Ramz. Ramz and Shiv will then lead a breakaway group coping with matters corresponding to constructing your model as an influencer, rising your variety of followers, planning your engagements with followers and creating content material for Tik Tok and Youtube.
Lunch might be adopted by an additional panel dialogue that includes shopper model representatives and famend PR specialists, together with Nicole Ogle from OnPoint PR, Audi SA advertising and marketing head Taryn Knight, Sorbet Group advertising and marketing govt Candice Thurston Planit Media head of technique Greer Hogarth. The dialogue will heart across the function influencers play within the advertising and marketing combine.
With a line-up like this, The Fluence Africa Influencer Competition is certain set to impress.
