One of many largest points for the freight business stays its slow-paced adoption of expertise, particularly with regard to recruiting, compared with different companies.
Jeremy Reymer, founder and CEO of DriverReach and host of FreightWaves’ “Taking the Rent Street” podcast, sat down with Jordan Kidd, director of IT, enterprise intelligence and advertising and marketing for FreightWorks Transportation and Logistics and govt producer of the podcast “Life by the Mile” to debate the advantages of genuine content material advertising and marketing for recruitment efforts.
“I seen the shortage of expertise within the trucking business very early on — particularly, after I was reserving hundreds and so they requested me for my fax quantity,” Kidd stated. “Going from creating apps to utilizing a fax machine in my day-to-day work rapidly gave me a actuality examine concerning the place we’re as an business.”
Being thrust into the business with little to no expertise, Kidd discovered himself using LinkedIn and Twitter as sources to maintain up with tendencies and practices. Due to that he considers these, amongst different digital content material mediums, to be a few of the best methods to hunt and entice drivers.
FreightWorks is a small-to-midsize service with roughly 150 vans and rising — “massive sufficient to ship however sufficiently small to care,” in line with Kidd.
The corporate prides itself on the power to compete with bigger carriers in terms of assembly the wants of drivers, boasting its one-on-one service to them.
“We’re actually centered on working straight with [drivers] as folks, giving dignity and respect to them that isn’t usually given at most locations, sadly,” Kidd stated.
Right this moment’s trucking world permits drivers to search for firms earlier than making use of or being interviewed. Due to this fact, placing data out there’s very important for a corporation to stay related and engaging whereas offering genuine visibility to drivers in search of a brand new employer.
Via his place at FreightWorks and involvement along with his “Life by the Mile” podcast, Kidd is taking up driver recruitment and promoting with a extra fashionable method. The objective is to be an data supply for drivers and finally entice extra of them.
“Once I first stepped into my function at FreightWorks, we had been spending some huge cash on adverts, as most carriers most likely do,” Kidd stated. “However our complete advertising and marketing efforts consisted virtually solely of adverts, and we had no footprint on-line exterior of those adverts. ‘Life by the Mile’ got here to us as a solution to create content material from inside our firm and to market who we’re and what we care about — and it has been an amazing useful resource for drivers.”
Though not each firm must create a podcast, offering sources and data on social media and its web site is essential to staying aggressive within the labor market.
For extra details about FreightWorks, go to its web site. To pay attention or be taught extra about Kidd’s “Life by the Mile” podcast, go to lifebythemile.com.
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Click on for extra FreightWaves content material by Britni Chisenall.
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