Former Cedars-Sinai CMO joins consultancy because it expands progress, media and digital advertising groups
BRENTWOOD, Tenn.
and
CHICAGO
,
Jan. 26, 2023
/PRNewswire/ — Nationwide healthcare strategic communications consultancy Jarrard Inc. has added eight new professionals to its roster, together with distinguished healthcare marketer
Pattie Cuen
as a Senior Vice President within the agency’s Educational Well being Programs Apply. Cuen’s expertise additional enhances the agency’s distinctive worth it brings to purchasers: A deep understanding of the complicated communications challenges healthcare suppliers face, which is the results of 17 years focusing completely on the supplier phase of the business.
Cuen most lately served as Chief Advertising and Communications officer at Cedars-Sinai in
Los Angeles
. There, she elevated the group’s nationwide and worldwide repute and visibility whereas main a crew of 100+ advertising and communications workers members and exterior consultants working on a $60 million+ price range. Beforehand, Cuen served twenty years at
UCLA
, establishing the medical middle’s digital technique crew and first inside communications crew and orchestrating an award-winning branding marketing campaign. An educator and chief with deep roots in her group, Cuen has been an energetic board member and chair to a number of foundations devoted to the betterment of public well being.
Additionally becoming a member of the agency is technique and growth professional
Crista Stark
, who has been named the agency’s Chief Progress Officer.
Previous to becoming a member of Jarrard, Stark was an unique founder and served as Chief Technique and Growth Officer at HealthPRO Heritage the place she led the group’s general technique, enterprise growth and advertising initiatives and served on its government committee. Whereas there, she helped drive the post-acute remedy and wellness firm into an enterprise with revenues of a half-billion over 15 years.
Jarrard Inc. President
Anne Hancock Toomey
stated these leaders shall be pivotal in serving to the agency anticipate purchasers’ wants throughout a momentous time in healthcare – and supply options that optimize at the moment’s change, challenges and alternatives.
“Pattie has led communications and advertising for a number of the nation’s most revered well being programs via numerous moments of transformative change,” Toomey stated. “Her seasoned perception results in sharp, sensible counsel for our purchasers.
“Equally, Crista’s business acumen and success in rising healthcare manufacturers is strictly what Jarrard Inc. wants on this second as we anticipate the place the business is headed and chart one of the best progress path ahead as a agency.”
Six extra hires be a part of the agency in parallel with a reorganization beneath a brand new apply construction grouping shopper providers groups into the areas of:
- Nationwide Well being Programs
- Educational Well being Programs
- Regional Well being Programs
- Public & Neighborhood Well being Programs
- Well being Companies Corporations
“Because the wants of supplier organizations have change into extra nuanced, so has our agency,” Toomey stated. “Our purchasers deserve an skilled, deep bench of strategic advisors who don’t have any studying curve on the distinctive setting through which they function and what it takes to achieve success in finishing up their respective missions.”
As well as, a newly launched
Digital + Design Group
will work throughout practices and purchasers to supply full-service digital advertising and inventive providers to healthcare organizations.
Extra new hires:
-
Samantha Fisher
, Affiliate Vice President, Nationwide Apply.
With twenty years in broadcast journalism and authorities media relations, Fisher has an insider’s information of the altering media panorama and find out how to craft purchasers’ tales for optimum affect. Earlier than becoming a member of Jarrard Inc., she served as communications director for the
Tennessee
Legal professional Normal. Beforehand, she was a nationwide correspondent with CNN, the place she was on the political crew that gained a Peabody Award for Protection of the 2008 Presidential Major Marketing campaign and Debates.
-
Megan Glass
, Affiliate Vice President, Well being Companies Apply.
Glass is a strategic enterprise developer and multimedia marketer. Adept in constructing and main groups to execute technique, Glass lately served at Healthmap Options, a
Tampa
-based healthcare know-how startup. There, she grew the enterprise growth crew from 10 to 75 staff. Glass notably leverages her deep understanding of customer support and shopper relationships to construct connections and develop enterprise.
-
Lauri Kerns
, Senior Managing Advisor, Public & Neighborhood Apply.
Kerns is an professional in healthcare communications and media relations. With an intensive portfolio of high-stakes difficulty and disaster navigation, Kerns’ earlier profession contains serving as a supervisory public affairs specialist with the U.S. Division of Veteran Affairs and as a director of promoting and communications for Ballad Well being, a regional well being system serving elements of
Tennessee
,
Virginia
,
North Carolina
and
Kentucky
.
-
Katie Cunningham
, Strategist, Digital + Design Group.
Cunningham gives a pointy aptitude for strategic planning and undertaking administration to the agency. Previous to becoming a member of Jarrard Inc., she used her eager organizational thoughts at
Chicago
-based info know-how firm, Collabera, as an affiliate account supervisor.
-
Rachel McKechnie
, Administrative Assistant, Skilled Companies Workforce.
McKechnie has a knack for dynamic administration and providing energetic help to management groups. McKechnie joined Jarrard Inc. from
Franklin, TN
-based Ramsey Options the place she served as an administrative assistant, coordinating and managing administrative operations for 4 direct leaders.
-
Shoshana Overstreet
, Affiliate Advisor, The Advisor Group.
Overstreet joins the agency following a yearlong fellowship. Her notable consideration to element, exemplary communication abilities and fervour for the work make her a precious asset to the advisor crew. Previous to the agency, Overstreet labored in Ok-12 training.
About Jarrard Inc.
With workplaces in
Nashville, Tenn.
and
Chicago
, Jarrard Inc. is a U.S. Prime 10 strategic communications consulting agency that makes a speciality of working with healthcare leaders throughout excessive stakes moments of change, problem and alternative. Based in 2006, the agency has come alongside main healthcare supplier organizations throughout the nation. In these 17 years, the agency has served greater than 1,000 purchasers in over 45 states and served as a communications advisor on greater than
$75 billion
in introduced M&A and partnership transaction communications. The agency makes use of the ability of communications, advertising and political technique to information supplier organizations within the areas of change administration, points and advocacy and strategic positioning. Jarrard Inc. is a division of The Chartis Group, one of many nation’s main complete healthcare advisory companies.
For extra info, go to jarrardinc.com or observe us on
LinkedIn
.
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SOURCE
Jarrard Phillips Cate
& Hancock, Inc
