Welcome to our annual roundup of CLIENTSFirst Consulting’s top-performing posts of the yr! The world of selling expertise is consistently evolving, with new traits, improvements and greatest practices rising on a regular basis. We try to remain on high of the newest developments and supply our readers with helpful insights and actionable recommendation.
On this put up, we’ll take a look at our hottest weblog posts and movies from the previous yr. In these posts, we seen just a few widespread themes that resonated most with our viewers. Extra companies than ever earlier than switching CRM programs, specializing in digital-first advertising and marketing methods and are rising their use of ERM programs together with outsourcing for numerous advertising and marketing expertise positions.
Given these traits, it’s no shock (to us) that a few of our top-performing weblog posts and YouTube movies occur to clarify the steps companies can take to implement a brand new CRM system, easy methods to make the most of new items of selling expertise together with ERM programs and emarketing instruments, and alternative ways companies can make the most of these instruments to create stronger relationships and develop extra enterprise all whereas easing the workload of the end-users.
Whether or not you’re a marketer seeking to keep up-to-date with the newest traits and greatest practices, or a lawyer seeking to enhance your digital advertising and marketing efforts, you’ll discover loads of inspiration and sensible recommendation in these posts.
So, with out additional ado, let’s dive in and check out the top-performing advertising and marketing expertise posts of the previous yr. Prepare to find new methods to leverage advertising and marketing expertise and drive progress for your corporation!
High 5 Weblog Posts
1. 5 Traits Reshaping CRM & Knowledge High quality Administration At the moment
Because the previous two years have introduced dramatic modifications to all features of our lives, CRM and knowledge high quality administration are two areas which have seen main shifts as properly. Chris Fritsch explores some key traits which can be reshaping CRM and knowledge high quality administration for regulation companies, together with many companies and companies buying new CRM programs, larger use of ERMs amongst attorneys, and a rising use of outsourcing for numerous martech positions.
2. 4 Vital Traits Impacting Small to Mid-Sized Corporations
For small to mid-sized regulation companies, with the ability to acknowledge traits early on and getting ready or adjusting for these traits can have a big effect on the probability of a profitable yr. A few of the traits Chris addresses are the elevated quantity of alumni relations applications at smaller to mid-sized companies, a robust shift to a digital-first technique, and the way smaller to mid-sized companies can put together in case of a recession.
3. Have a Very Merry Vacation (Listing)
Whereas we might have been looking forward to the vacation season to return, it’s by no means too early to start getting ready your vacation mailing lists so you possibly can give attention to extra urgent issues because the yr involves an finish. Chris lined quite a few methods companies can put together this yr’s vacation record through the use of numerous automated companies to scrub and replace final yr’s vacation mailing record. She additionally offered readers with a guidelines they will use to make sure the information on the record is wholesome, together with different useful ideas.
4. Six Steps to a Profitable CRM Implementation
Since 70% of expertise implementations fail to satisfy expectations and extra companies than ever earlier than are switching CRMs or buying new ones for the primary time, a few of these companies might not know the mandatory procedures wanted to observe to efficiently implement and roll out such a venture. Chris Fritsch summarizes the six obligatory steps of a CRM venture companies ought to take to keep away from failure and the most effective practices for attaining CRM success.
5. Enterprise Growth & Advertising and marketing Traits Impacting Small to Mid-Sized Corporations in 2023 + Methods for Success
With greater than 15 years of mixed expertise, Chris Fritsch, founder and CRM Success Guide, and Dave Whiteside, Director of Consumer Progress and Success, sit down to debate among the most urgent enterprise growth and advertising and marketing traits we will anticipate in 2023 together with numerous methods companies can observe to arrange for these traits. A few of the matters Chris and Dave cowl are how companies are struggling to employees many in-house CRM positions, the elevated significance of choosing the right advertising and marketing expertise, a information for easy methods to choose one, and the way companies are focusing extra of their consideration on sustaining clear, appropriate, and up-to-date knowledge.
High 5 YouTube Movies
1. The Circle of Legislation: Content material Advertising and marketing Methods for Small to Mid-Sized Legislation Corporations
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As companies are buying extra refined advertising and marketing expertise instruments and creating complicated digital-first advertising and marketing methods, they need to give you alternative ways to maintain their evergreen content material alive and repurpose it in numerous, inventive methods to have interaction their viewers. Watch how Chris Fritsch and Stefanie Marrone talk about alternative ways small to mid-sized companies can flip one piece of content material into 9 various things!
2. The right way to Keep away from CRM Implementation Challenges
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Since so many companies are buying new CRM programs or seeking to enhance their present system in 2022, it’s no marvel that revered organizations proceed to say that 70% of those implementations fail to satisfy expectations. Chris Fritsch explains how these companies can keep away from widespread pitfalls that so many companies fall into and gives us with a guidelines and greatest practices to make sure our CRM venture is on the best path to CRM success.
3. Fundamentals of CRM Success Half 1: What to Give attention to & What System Ought to We Select?
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This yr, greater than ever, we have now seen the proliferation of selling expertise in regulation companies of all sizes. However many of those instruments are new to companies and so they might lack the correct expertise or assets wanted to completely make the most of them and achieve the aggressive benefit these programs provide. Partly one of many Fundamentals of CRM Success, Chris explains what you must give attention to, and greatest practices for easy methods to choose the best system for any CRM venture.
4. 12 Days of CRM: Day One – The right way to Measure CRM Success
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A standard false impression amongst companies is that CRM success can’t be measured. Whereas the metrics for achievement could also be completely different for each agency, success can and needs to be measured! These metrics rely upon the objectives and desires set by the Advertising and marketing and BD staff and needs to be measurable and achievable to be able to talk success all through the agency. Watch as Chris “Kringle” Fritsch affords us some alternative ways and greatest practices CRM success might be measured.
5. Alumni Knowledge Administration Methods: The Risks of Disconnected Knowledge
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In 2022, many companies realized the significance of getting an alumni relations program and the advantages that may come from sustaining contact with previous alumni. Chris Fritsch and Stefanie Marrone got here collectively again in November to debate the significance of getting an alumni relations program, completely different methods companies can use to handle alumni knowledge and numerous challenges that may come up if the information is mismanaged.
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