KITSKITCHEN ANNOUNCES NEW MARKETING STRATEGY TO INCREASE REVENUES AND IN-STORE CUSTOMER REACH

VANCOUVER, BC, Jan. 23, 2023 /CNW/ – Trendy Plant Based mostly Meals Inc., (CSE: MEAT) (“Trendy Plant Based mostly Meals”) or (the “Firm”), an award-winning plant-based meals firm is happy to report that kitskitchen Well being Meals Inc., (kitskitchen) a portfolio firm of Trendy Plant-Based mostly Meals, publicizes a complete new advertising and marketing technique to extend revenues throughout the rising soup class. Kitskitchen will have interaction a crew of 19 specialised tasters to launch a collection of in-store demos in a few of Canada’s largest retailers. Concurrently, Kitskitchen may also launch a strategic digital advert marketing campaign to re-instate the model as a pacesetter within the contemporary soup area, gearing up for the launch of the dried soup line.

Kitskitchen has skilled regular and constant progress since launching again in 2014, constructing its group assist and revenues subsequently. “Now we have managed to determine model consistency and loyalty, having scrumptious, wholesome, consolation meals that anybody can get pleasure from. It’s nice timing to launch a brand new advertising and marketing initiative to strengthen our model a widely known favorite and achieve attain to new clientele and attain a brand new peak of revenues this upcoming 12 months,” states Joni Berg, Chief Government Officer of Kitskitchen Well being Meals. “In previous years, we’ve seen a direct hyperlink to our income progress from taking part in tastings, we really feel getting in entrance of our prospects and letting them attempt the scrumptious soups has persistently been the simplest methodology and due to this fact have determined to scale the mannequin.” Kitskitchen has commenced preliminary steps to launch the incentives, committing to in-store demo packages in Nesters Market and Natures Fare this upcoming February and March.

Nesters Market and Nature’s Fare cowl 24 areas in Western Canada, and are Canada’s second largest privately held firm with annual gross sales upwards of $10 billion. The conglomerate is a pacesetter in Canadian grocery panorama, proudly owning over 15 grocery chains together with Save-on-Meals, Purchase-Low Meals, City Fare, Decisions Markets, Meinhardt High quality Meals, and High quality Meals.¹

Kitskitchen may also concurrently be launching a digital advertising and marketing marketing campaign closely targeted on social media platforms and geotargeted commercial. Over 40% of individuals find out about meals by way of a digital methodology.² There are over 500 million every day lively customers on Instagram worldwide (DAU). Each month, half of the customers on Instagram use the Discover tab to find new content material and accounts to comply with.³ Kitskitchen has developed a powerful reference to its customers by way of in particular person interactions, on social media, and thru its partnered retailers. The brand new advertising and marketing technique will hit all three shops to strengthen model consciousness and have an elevated finances to launch a focused digital advert marketing campaign. The Firm expects to see a 20% annual income improve because of the brand new advertising and marketing efforts.

The soup market is projected to witness a CAGR of two.9% within the upcoming 5 years. Rising product varieties, consumption of well being and wellness merchandise, and lively promotions by market gamers are anticipated to contribute to the expansion of the soup market. The rising demand for more healthy meals merchandise is anticipated to spice up the demand for soups. The market witnesses a seasonal gross sales surge, as customers have a tendency to purchase soups extra in the course of the winters when in comparison with the summers. The growing product varieties, consumption of well being and wellness merchandise, and lively promotions by the market gamers have contributed to the market’s progress over the previous few years. The rising demand for wholesome meals merchandise is anticipated to spice up the demand for soups within the area, which accounts for a major share of the market studied.⁴

During the last 12 months, Kitskitchen managed to extend progress to their bottom-line revenue by specializing in fostering gross sales to pre-existing markets with minimal advertising and marketing spend. Main into 2023, the Firm has decided the brand new advertising and marketing technique will likely be applied utilizing extra income from the 12 months prior.

About Trendy Plant-Based mostly Meals

Trendy Plant Based mostly Meals is a Canadian meals firm primarily based in Vancouver, British Columbia that gives a portfolio of plant-based merchandise together with meat and dairy-free options, soups, and vegan snacks. Our merchandise can be found at choose eating places and retailers throughout Canada together with our personal Trendy Wellness Bar situated in Vancouver. We take a holistic method to plant-based dwelling and perceive the significance of offering nutritious and sustainable options to customers with out sacrificing style. We wish folks to be ok with the meals they eat which is why we’re deliberate in selecting elements freed from soy, gluten, nuts, and GMOs. Our mission is to alter the way in which meals is produced and consumed for the advantage of folks, animals, and the setting by utilizing pure plant-based elements.

Cautionary Assertion Relating to Ahead-Trying Info

This information launch contains sure “forward-looking statements” and “forward-looking data” underneath relevant Canadian securities laws that aren’t historic info. Ahead- trying statements contain dangers, uncertainties, and different components that might trigger precise outcomes, efficiency, prospects, and alternatives to vary materially from these expressed or implied by such forward-looking statements. Ahead-looking statements on this information launch embrace, however are usually not restricted to, statements with respect to: the Firm and the Firm’s enterprise and prospects; the Firm’s goals, targets or future plans; the Firm’s gross sales progress, deliberate enlargement, consciousness of the Firm’s manufacturers, future gross sales and income progress, and the enterprise, operations, administration and capitalization of the Firm. Ahead-looking statements are essentially primarily based on quite a few estimates and assumptions that, whereas thought of affordable, are topic to identified and unknown dangers, uncertainties and different components which can trigger precise outcomes and future occasions to vary materially from these expressed or implied by such forward-looking statements. Such components embrace, however are usually not restricted to: common enterprise, financial and social uncertainties; native and world market and financial uncertainties arising in respect of the COVID-19 pandemic; litigation, availability of key product elements, legislative, environmental and different judicial, regulatory, political and aggressive developments; the power to successfully develop manufacturing and manufacturing capability; the power to acquire retail companions to distribute Firm merchandise, the success of market initiatives and the power to develop model consciousness; the power to draw, keep and develop relationships with key strategic restaurant and meals service companions; our potential to foretell shopper style preferences; delay or failure to obtain regulatory approvals; the sufficiency of our money to fulfill liquidity wants; these further dangers set out within the Firm’s public paperwork filed on SEDAR at www.sedar.com; and different issues mentioned on this information launch. Accordingly, the forward-looking statements mentioned on this launch could not happen and will differ materially because of these identified and unknown threat components and uncertainties affecting the Firm. Though the Firm believes that the assumptions and components utilized in getting ready the forward-looking statements are affordable, undue reliance shouldn’t be positioned on these statements, which solely apply as of the date of this information launch, and no assurance will be provided that such occasions will happen within the disclosed time frames or in any respect. Besides the place required by legislation, the Firm disclaims any intention or obligation to replace or revise any forward-looking assertion, whether or not because of new data, future occasions, or in any other case.

SOURCE Trendy Plant Based mostly Meals Inc.

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