Resha Jain strikes on from SUGAR Cosmetics, joins Giva as Chief Model Officer, ET BrandEquity

Resha Jain, Vice President- Content material Advertising, SUGAR Cosmetics, has determined to maneuver on after a stint of greater than 3 years on the organisation.

She joined the D2C model in 2019 and was main the content material advertising initiatives, model collaborations, social, group constructing and others. Jain performed a pivotal function together with writing the copy of Sugar’s newest TVC – ‘Shukar hai, SUGAR Hai’, that includes Ranveer Singh and Tamannaah Bhatia.

Sources near the event confirmed to ETBrandEquity.Com that she has joined the net silver jewelry-focused startup, GIVA Jewelry because the Chief Model Officer.

Jain has over 14 years expertise in advertising and communication. She has labored in features throughout content material technique, automation, and distribution for Vogue, Magnificence & Way of life companies.

Earlier than becoming a member of Sugar in 2019, she labored with Arvind Fashions throughout Content material Technique and Execution. She was answerable for leveraging buyer information to know person conduct and construct an intuitive navigation framework for the customers. Jain led a staff of writers, designers, publishers, and analysts to plan and implement a digital content material technique for manufacturers like Hole, Aéropostale, Sephora, Arrow, U.S Polo Assn., Flying Machine, Ed Hardy, and many others.

Up to now, she was related to Myntra because the Senior Supervisor – Inventive Content material, Visible Merchandising for 3 years.

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