India’s premier D2C vogue, lingerie and private care model Clovia has appointed Nikhil Gulati as its Head of Model Advertising.
Having over 10 years of expertise in senior enterprise and advertising roles, Nikhil can be answerable for all of the model, social and content material efforts throughout media and to develop consciousness, recall and consideration of the model.
Nikhil holds an MBA diploma from IBS Hyderabad and a PG certificates in Digital Advertising & Communication from MICA.
His areas of experience embody model technique, media planning, advertising communications, digital advertising & information analytics. Previous to becoming a member of Clovia, Nikhil was heading Media Planning at CARS24 and was answerable for new consumer acquisition. He was instrumental within the launch of the model’s marketing campaign with MS Dhoni in addition to his strategic partnership with the IPL workforce Sunrisers Hyderabad.
On his appointment, Neha Kant, Founder & CRO, Clovia, mentioned, “We’re delighted to welcome Nikhil to the Clovia workforce. Below Nikhil’s management, Clovia goals to speed up its efforts to interact with the viewers by means of completely different mediums. Nikhil’s entrepreneurial expertise will certainly function a robust asset in Clovia’s journey forward. His experience in client advertising and profound understanding of client behaviour can be essential in establishing our advertising technique and solidifying our place because the market chief within the direct-to-consumer sector.”
Nikhil Gulati mentioned, “I’m excited to embark on this new and uniquely difficult journey with Clovia. What excited me probably the most was the fascinating communications, which Clovia has constructed through the years. My purpose is to additional the model’s imaginative and prescient to normalise conversations round ladies’s innerwear, a subject that has largely been a taboo until now. I hope to create richer and extra partaking experiences that propel these conversations to the limelight and proceed to interact with the purchasers in a manner that displays the ethos of Clovia.”
It may be talked about right here that Reliance Retail Ventures has 89 per cent stake within the model Clovia.
Clovia ships virtually 700,000 merchandise a month and has a buyer base of three million+ prospects throughout on-line and offline in 2500+ cities.
Additionally Learn: Shraddha Kapoor is the primary model ambassador of Clovia
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