Saatchi & Saatchi Propagate, the digital arm of L&Ok Saatchi & Saatchi has appointed Prachi Bali as enterprise head and government vice chairman.
She is going to helm the nationwide mandate for the company and can report back to Paritosh Srivastava, chief government officer of L&Ok Saatchi & Saatchi.
She joins with the imaginative and prescient to accentuate the company’s digital credentials and elevate Publicis Groupe’s agenda of driving platform ahead conversations, commerce built-in options and tech alternatives that propel creativity whereas additionally addressing enterprise agendas.
Prachi has joined Saatchi & Saatchi Propagate after spending a decade at FoxyMoron. Over her tenure, she was accountable for constructing the digital basis for manufacturers equivalent to L’Oreal Paris, Gillette Venus, Braun, SanDisk, McCain Meals, Schwarzkopf, YouTube Shorts, Sofy, DS Group and Orient Bell Tiles & many extra.
Srivastava stated, “Prachi’s appointment additional strengthens the management group and in the present day we’re at par with the very best. Now we have large ambitions for the longer term at SSP and she or he is simply the precise chief to get us there. Her confirmed skill in laying down the constructing blocks for fulfillment, diverse expertise in cross-category platforms and main giant groups in the direction of a typical agenda, will assist SSP in changing into an much more of a powerful and stable participant within the digital house in India.”
Bali added, “What was attention-grabbing for me was being part of a worldwide community with such a wealthy legacy and tradition. During the last couple of years, SSP has received some wonderful new purchasers as effectively and retains rising from energy to energy. Being part of L&Ok Saatchi & Saatchi, I’m excited concerning the alternative to create genuinely built-in campaigns and obtain some large victories for our purchasers.”
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