After a yr of nice shifts within the social media panorama, Fb might not be fairly as dominant as in years previous. However it’s nonetheless the most-used social platform worldwide – by far.
On this submit, we reveal 42 need-to-know Fb statistics, up to date for 2023, to assist your model perceive what’s taking place with Fb proper now, in addition to how one can make the most of altering demographics and promoting strikes.
Obtain our Social Developments report to get information from over 10,000 entrepreneurs that you should utilize to plan a viral-worthy social technique in 2023.
Normal Fb stats
1. Fb has 2.93 billion month-to-month lively customers
That’s a 1.3% year-over-year bounce, or a rise of 39 million customers.
Regardless of going by a troublesome yr in 2022, Fb stays probably the most used social platform worldwide. For entrepreneurs making an attempt to achieve nearly each demographic, Fb is a required part of a social advertising and marketing technique.
2. 36.7% of the world’s inhabitants makes use of Fb month-to-month
Yep, 2.93 billion customers equals 36.7% of Earth’s 8 billion individuals, as of November 2022. And it’s 47% of the world’s inhabitants aged 13+.
3. 70% of Web customers are lively on no less than one Meta platform
Out of 5.3 billion world Web customers, 3.71 billion individuals use no less than one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use multiple.
On this submit , we focus particularly on Fb itself, however since there’s a lot cross-pollination in Meta platforms, it’s good to know the larger image, too.
4. Fb is the seventh most respected model on the planet
Meta’s inventory value had a bumpy trip in 2022, however Fb’s model worth stays sturdy. (Model worth is a advertising and marketing time period that represents the worth of the model itself – it’s not the identical as inventory worth.)
Fb lands behind enormous manufacturers like Amazon, Google, and Walmart to land in seventh place for 2022 with a model worth of $101.2 billion. Apple holds the highest spot with an estimated model worth of $355.08 billion USD.
5. Fb.com is the third-most-visited web site on the planet
Solely Google and YouTube get extra visits. That is simply the online model of Fb, so this doesn’t even embrace app use. On that be aware…
6. Fb is 2nd-most-used world app based mostly on complete utilization time
Solely YouTube tops it. Fb Messenger is available in at quantity 9.
Fb can be the third-most downloaded app, after Instagram and TikTok.
7. Over 1 billion Tales are posted every single day throughout Fb apps
The Tales format continues to develop in recognition throughout Fb, Instagram, and WhatsApp. 62% of customers say they may use Instagram and Fb Tales much more sooner or later.
8. About 15% of Fb Feed content material is beneficial by AI from non-followed accounts
Mark Zuckerberg has mentioned that he expects that share to greater than double by the tip of 2023. That’s a great deal of potential for manufacturers to get in entrance of latest audiences organically. All of the extra cause to remain on high of the most recent modifications within the Fb algorithm.
Fb person stats
9. 67% of month-to-month customers are lively day by day
That’s 1.98 billion day by day lively customers, a.okay.a. individuals utilizing Fb each single day.
The trick for entrepreneurs is realizing when finest to share content material to achieve their day by day Fb viewers. We’ve received a weblog submit and instruments that will help you determine that out.
10. Greater than 72% of Fb customers additionally use YouTube, WhatsApp, and Instagram
The figures are available at 72.6% of Fb customers additionally frequenting YouTube, 72.3% utilizing WhatsApp, and 77.4% utilizing Instagram.
There are appreciable overlaps in different standard social networks, corresponding to 50.2% of Fb customers additionally being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.
Having a robust cross-platform marketing campaign technique will make sure you ship the proper message on every platform.
11. 70% of American adults use Fb
Solely YouTube ranks greater at 83%. Instagram is available in third at 47%.
However, as you’ll see within the subsequent few Fb stats, the platform’s attain isn’t common throughout all grownup age teams.
12. Fb is the favourite social platform of the 35-44 demographic
It additionally is available in tops for male Web customers aged 25-34, though girls in that age group desire Instagram. (Fb at the moment limits its gender reporting to female and male.)
In case your goal market consists of these demographics, Fb is an much more essential place so that you can join.
13. 7% of Gen Z customers plan to give up Fb in 2023
And 25% plan to spend much less time on the platform.
Since generational age ranges can range, let’s specify right here that Gen Z on this case is outlined as customers aged 18 to 25. Seven % is hardly a mass exodus, however it does point out altering person patterns that entrepreneurs ought to regulate.
It’s all the time a good suggestion to find out about your particular viewers’s behaviors by analysis and testing.
14. Solely 18% of American Fb customers suppose the platform protects their privateness and information
That’s the bottom of all of the social platforms, and a pointy lower from 30% in 2020. That issues, as a result of customers usually tend to click on on adverts – and particularly to make use of social commerce options – on platforms they belief.
Fb utilization stats
15. Customers spend a mean of 19.7 hours a month on Fb
That is available in third behind YouTube’s 23.4 hours a month and TikTok’s 22.9 hours. It’s considerably greater than Instagram’s 11.7 hours monthly. This Fb statistic is for Android customers solely however it’s nonetheless indicative of business patterns.
16. People spend 30.1 minutes a day on Fb
Whereas the worldwide month-to-month utilization Fb stat above has the platform in third place, it really is available in fifth for day by day use time by American adults. For this stat, TikTok guidelines the roost with almost 46 minutes of day by day time spent.
Supply: eMarketer
After all, statistics on Fb use range by nation. For instance, UK customers spend 42 minutes per day on the platform, in comparison with 49 minutes a day on TikTok.
17. Fb use accounted 25.7% of the time U.S. adults spent on social platforms in 2022
That’s a lower from 35.3% in 2019. eMarketer predicts it’ll lower a bit additional to 22.4% in 2024. Nearly all the misplaced time goes to TikTok.
Supply: eMarketer
However don’t let shifting utilization patterns drive you to make main modifications in your technique with out planning and testing. Sure, Fb is dropping time to TikTok, however it nonetheless represents extra time spent than some other social platform, and can proceed to take action by no less than 2024.
18. 31% of People commonly get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot greater than some other social community. YouTube is available in second with 25% of People commonly getting their information there.
Folks anticipate to listen to about essential occasions on Fb, together with the most recent information from their favourite manufacturers.
Fb stats for enterprise
19. The typical Fb Web page posts 1.68 occasions per day
Greater than half of of these posts (52.5%) are hyperlink posts.That’s {followed} by:
- Picture posts: 28.8%
- Video posts: 17.1%
- Standing posts: 1.8%
20. The typical engagement price for a Fb Web page submit is 0.07%
Nevertheless, the speed varies considerably amongst submit varieties, which can be an excellent cause to rethink your content material combine. Picture posts get the best engagement at 0.12%, {followed} by:
- Standing posts: 0.11%
- Video posts: 0.08%
- Hyperlink posts: 0.04%
Engagement charges additionally range considerably based mostly on the variety of web page followers, with small pages getting the best engagement.
21. 1 billion customers message a enterprise on the Fb household of apps every week
Ignoring your DMs is now not an choice (take a look at the subsequent stat for proof). In case you need assistance holding observe of incoming messages, attempt a software like Hootsuite Inbox or Sparkcentral.
22. Persons are 53% extra doubtless to purchase from a enterprise they will message
Happily, Fb permits companies so as to add Fb Messenger reside chat to their web sites to enhance customer support and conversions.
This can be a highly effective characteristic, though it’s restricted to solely Fb Messenger. A multi-platform reside chat resolution like Heyday can deliver all buyer communication from Fb, Google Maps, e-mail, WhatsApp, and extra into one unified inbox on your group.
23. 54.9% of Fb customers comply with or analysis manufacturers and merchandise on the platform
Solely Instagram ranks greater for model analysis, at 62.3%. With out a strong Fb presence, you’ll miss out on these potential clients who’re actively researching what to purchase.
24. Fb accounts for 71.64% of all net site visitors referral from social media
The overwhelming majority of clicks by to web sites are coming from Fb. For comparability, Twitter is available in second place at solely 9.02%. If you wish to use social to drive site visitors to your weblog or on-line retailer, Fb is your finest guess.
25. Fb eliminated 5,057,300 items of content material within the first half of 2022 on account of copyright, trademark, or counterfeit reviews
Studies of mental property violations have risen steadily since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
A social media audit mixed with an excellent social listening program offers your model one of the best chase of recognizing potential violations of your personal mental property.
Supply: Fb Transparency Heart
Fb advert stats
26. The typical value per advert decreased 18% in Q3 2022
Fb advert costs have been falling based mostly on information challenges associated to iOS updates and third-party cookies. When you could not all the time have the ability to goal as exactly as prior to now, there may be ample alternative to achieve particular audiences with an curiosity in your model, at decrease charges.
27. For the 5 days between Thanksgiving and Cyber Monday, Fb’s CPM dropped 37% y-o-y
Did your model make the most of this lowered value? If not, it’s time to begin planning your Fb promoting technique whereas prices are nonetheless low, as a result of…
28. Fb advert income is anticipated to develop to $75.11 billion in 2024
After studying these final two Fb promoting statistics, you gained’t be shocked to study that the platform’s advert income dropped in 2022. However eMarketer predicts advert income will quickly be on the upswing, rising to $71.32 billion in 2023 after which topping $75 billion the subsequent yr.
Supply: eMarketer
29. Fb’s potential promoting attain is 2.08 billion individuals
Since Fb is probably the most populous social platform, it’s additionally the one with the best potential advert attain. Once more, for entrepreneurs critical about development, Fb isn’t optionally available.
30. Fb adverts attain 33.3% of the worldwide inhabitants over age 13
Put into perspective, that 2.08 billion individual advert attain is over a 3rd of Earth’s complete teen-and-up inhabitants.
31. Fb’s advert viewers is 56.4% male
To save lots of you the maths, which means the viewers is 43.6% feminine (since Fb solely affords female and male gender choices). It’s straightforward to think about these as each being “round half,” however a virtually 13-point distinction is important. Right here’s the way it breaks down for every age group:
All of the extra cause to be sure to analysis your personal target market to know the place they spend their time on-line.
32. 18.7% of Fb’s advert viewers is in Southeast Asia
That’s the most important portion of Fb’s advert viewers. The subsequent-largest group is Southern America at 12.1%.
33. Fb’s advert income grew 6% in Asia-Pacific from Q3 2021 to Q3 2022
That’s not shocking given the stat above, even within the face of declining total advert income in 2022. For extra geographic context, be aware that Fb’s advert income decreased by 4% in North America throughout this era, and decreased 12% in Europe.
Talking of geographic context…
34. Fb adverts attain 62.6% of all People aged 13+
Fb additionally reviews these potential native promoting audiences as a share of complete inhabitants over age 13:
- Mexico: 87.0%
- United Kingdom: 60.7%
- France: 56.1%
- Italy: 53.2%
- India: 29.5%
(The most recent full record is in our Digital 2022 Q4 replace.)
35. The potential advert viewers for Fb Reels is 697.1 million individuals
To place that in perspective with different Fb surfaces, right here’s the potential promoting viewers for different placement varieties:
- Tales: 1.25 billion customers
- Search outcomes: 733.1 million customers
- Fb Market: 495.7 million customers
- Instantaneous articles: 313.6 million customers
For now, the Reels advert viewers is smaller than the Tales advert viewers, however Fb is leaning arduous into Reels. And when you think about the subsequent Fb stat, this will get actually attention-grabbing…
36. Fb Reels accounted for 3.3% of advert impressions on the platform in 2022
Solely 3.3%. However Reels adverts have half the potential viewers of Tales adverts. Advertisers with a strong Reels promoting technique can acquire a bonus by getting in on this advert placement whereas it’s nonetheless a relative novelty.
37. 40% of Fb advertisers use the Click on-to-Messaging format
Fb is concentrated on rising this format in response to iOS modifications that make it tougher to retarget customers who click on by to a model’s web site. By holding buyer interactions throughout the platform, manufacturers can see who’s engaged with their adverts and may comply with up instantly.
Fb purchasing stats
38. 37% of Fb customers will make a purchase order on the platform in 2023
Supply: eMarketer
That share is tied with TikTok, however due to its a lot bigger person base, Fb wins in sheer numbers. Listed here are eMarketer’s estimated U.S. consumers on every platform in 2022:
- Fb: 63.5 million
- Instagram: 41.0 million
- TikTok: 23.7 million
However TikTok social commerce is skyrocketing (have a look at the expansion trajectory on that chart!) and eMarketer predicts TikTok and Fb can have equal numbers of purchasers in america in 2023.
39. 19% of U.S. shoppers begin their on-line purchasing search on Fb
It’s the highest social community used for this goal. The highest total supply is Amazon, {followed} by engines like google, Walmart.com, and YouTube.
40. The typical Fb Web page within the retail business sees 974,000 impressions monthly
Retail pages see a mean viewers development price of 0.52% monthly and submit engagement price of 1.37%. Need extra benchmarks by business? We’ve received a weblog submit for that.
Fb video stats
41. Over 140 billion Reels get performed every single day throughout Fb apps
That quantity, shared in October 2022, is a rise of greater than 50% from Could 2022. Reels are rising quick, and the time for a Facebook Reels technique is now.
42. A brand new AI suggestions mannequin led to a 15% enhance in Reels watch time
That quantity is for Fb alone, not together with Instagram. Fb is leaning arduous into AI modeling, and this quantity makes it straightforward to see why.
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