Picture by Annie Spratt on Unsplash
There are solely 45 days till Christmas!
It’s that point of yr: the foolish season is nearly upon us: there’s solely 15 days till Black Friday and 18 days till Cyber Monday.
When you begin getting ready your weblog for Christmas in December you’re most likely too late. The Christmas rush begins late in November and escalates proper by means of till the massive day.
Bricks-and-mortar shops have had the Christmas bushes and faux Santas up for months… however what’s the blogosphere doing to arrange?
The reply is dependent upon who you speak to. Each weblog and each viewers is completely different, in spite of everything. Nonetheless, we are able to be taught from one another’s concepts and get inspiration from niches outdoors our personal.
Right now and over the subsequent few weeks, we’ll have a look at a couple of completely different blogs, and see how their house owners are getting ready for the festive season:
- a blogger-consultant-speaker
- a digital writer
- a not-for-profit weblog
A few of the blogs have been round for years, whereas others are barely 12 months outdated. A few of the bloggers work full-time on their blogs, however others are part-timers becoming in running a blog round their day jobs. We’ll discover out:
- how they’re planning to optimize festive season gross sales and promotions
- how they’re becoming running a blog in round all the opposite stuff that occurs within the lead-up to the top of the yr
- how they’re planning to keep up a correspondence with shoppers, followers, and followers over the New Yr break
- how a lot they’re anticipating to work over this era, how a lot time they’re hoping to spend with household and associates—and what they’ve carried out to make that potential
- what they’re doing to verify they hit the bottom operating within the New Yr—and what they’ll concentrate on then.
I hope you’ll discover this sequence inspiring. To kick off, let me offer you a little bit of a behind-the-scenes peek into what I’m doing on dPS, a product weblog, for the festive season.
The product weblog
It’s a busy time for dPS within the lead-up to the festive season. In addition to sustaining our publishing schedule, we’re beginning to put together for our annual 12 days of Christmas celebration. It’s at all times loads of enjoyable … and loads of work.
Festive promotions, content material, and guests
For every of the 12 days main as much as Christmas, we often supply a particular value on both of our personal merchandise, or that of a hand-picked accomplice. So there’s loads of work getting these offers in place, and getting the pages and promotions able to go forward of time.
This sale is one thing that the dPS viewers actually loves, so we maintain making an attempt to enhance, and we’re ramping issues up once more this yr. Previous expertise has proven that the sale ought to create loads of further site visitors to the weblog, however not simply to the gross sales pages themselves—we’ll begin to see will increase within the guests coming to sure tutorials, too. Posts on portraits and household pictures are at all times common right now of yr, as are extra particular subjects like photographing fireworks.
And whereas we do promote the 12 days of Christmas offers as nice present concepts, we additionally encourage our common readers to purchase a particular present for themselves, too.
Time without work
I at all times wish to take a while off at Christmas to spend with household and associates, and preparation is the important thing. I’m lucky that I can share among the preparation with my group, however we additionally plan and schedule content material effectively upfront so that everybody who works on the weblog can benefit from the time without work.
With all of the exercise occurring within the lead-up to Christmas, I’m fairly busy. Within the interval between Christmas and New Yr, I’ll do check-in every so often however I do restrict that to as little as I can.
Wanting ahead
Taking time without work means I would like to arrange for the time after I get again to work in 2023. That preparation’s been happening for some time now—we have already got our first new product able to launch in January, so that can take a few of our focus early within the yr.
I’ll additionally begin plotting our roadmap for the remainder of yr in January, with my group, and naturally the publishing schedule is an ongoing job.
A festive plan
Understanding seasonality is a vital a part of maximising the gross sales of merchandise for these with a product or affiliate-product weblog.
The merchandise on dPS are effectively suited to festive occasions, so we guarantee our campaigns are timed to maximise that potential. However even when your merchandise aren’t actually related to Christmastime, there will probably be different occasions in the course of the yr when demand will probably be at its highest.
For these of us who depend on product gross sales earnings, it’s essential to have a plan in place so you may meet that demand.
On the finish of the sequence, I’ll give you a five-point guidelines that can assist you ready your product—or different—weblog for the festive season. However for now, I’m to listen to your tales. What do you’ve gotten deliberate in your weblog for the approaching weeks? Let me know within the feedback.
This text was first printed on Dec 1, 2012 and republished Nov 10, 2022
