Infographics, movies, tales, snaps… the record goes on.
Visible content material is all over the place on the web, and 12 months on 12 months, it turns into increasingly more standard with customers and entrepreneurs.
In 2020 amidst the pandemic, the recognition of visible content material skyrocketed, and this left entrepreneurs unexpectedly attempting to include it into their methods and keep updated with present tendencies.
On this put up, you’ll discover all the visible content material statistics, information, and tendencies that you should know.
Use these statistics to tell your advertising and marketing technique shifting forwards.
Prepared? Let’s get began:
Editor’s prime picks – visible content material statistics
These are our most attention-grabbing statistics about visible content material:
- Video was the first type of media used inside advertising and marketing methods in 2021. (Supply: HubSpot)
- 87% of on-line entrepreneurs use video as a instrument for advertising and marketing. (Supply: Wyzowl)
- Tweets with movies get 10x Extra engagement than these with out. (Supply: Twitter)
Normal visible content material statistics
Visible content material takes many various varieties. Whether or not you’re contemplating what varieties of visible components to incorporate in your blogs, or which platforms to put up video content material to, these statistics might assist to shed some gentle on the huge world of visible content material advertising and marketing.
1. Video was the first type of media used inside advertising and marketing methods in 2021…
On the subject of content material sorts, video is essentially the most used type of media utilized in content material advertising and marketing methods. In response to the HubSpot State of promoting 2021 stories, video was extra often utilized by entrepreneurs than e-books, case research, and even blogs. The report additionally acknowledged that video had taken the highest spot for the final 2 years in a row.
Supply: HubSpot
2. …And infographics have been the third most used type of media in content material advertising and marketing
The identical report confirmed that infographics have been the third most used content material kind in 2021. Which means 2 of the highest 3 most used types of media in content material advertising and marketing have been visible content material. It is a testomony to each the effectiveness of visible content material and its rise in recognition over the past 2 years.
Supply: HubSpot
3. 40.8% of entrepreneurs publish visible content material 2 to five occasions every week
Making use of visible content material in your advertising and marketing technique may be an effective way to extend your content material output. In a whole lot of circumstances, making a social media put up utilizing movies or inventory pictures is far faster than writing large weblog posts or creating different promoting supplies.
Consequently, virtually half of entrepreneurs publish visible content material throughout platforms between 2 and 5 occasions every week, based on a Venngage survey.
Supply: Venngage
4. 28% of entrepreneurs spend 2-5 hours every week creating visible content material
The identical examine confirmed that it takes entrepreneurs between 2 and 5 hours each week to supply visible content material. Though this will likely seem to be rather a lot, some entrepreneurs report that it could actually take even longer than this to create a single weblog put up.
With that in thoughts, creating visible or video content material could also be extra time-efficient than writing weblog posts, or utilizing different promoting strategies.
Supply: Venngage
5. 69% of entrepreneurs elevated their utilization of visible content material in 2019
The adoption of visible content material has been rising steadily amongst entrepreneurs for the previous 3-4 years. In 2019, entrepreneurs elevated their utilization by virtually 70%.
In 2020, this determine elevated additional, as demand for visible content material blew up with extra individuals staying dwelling and in search of methods to attach with buddies and keep entertained.
Supply: Content material Advertising Institute
6. 62% of entrepreneurs used webinars in 2020
On account of world affairs in 2020, many companies have been pressured to search for new methods to function, as in-person conferences and seminars have been typically out of the query. Consequently, webinars grew in recognition.
Though webinars have been already a well-liked function in B2C advertising and marketing methods, the technique gained new momentum in 2020, with over 68% of entrepreneurs making use of them.
If you wish to dig deeper into webinars, you’ll want to take a look at our roundup of webinar statistics.
Supply: Wyzowl
7. Unique graphics similar to illustrations and infographics are essentially the most generally used pictures inside on-line content material
In response to Venngage, unique graphics are rising in popularity in content material like blogs and social media posts. In earlier years, many corporations opted to make use of inventory pictures to cut back value and enhance time effectivity.
Nevertheless, as visible content material grows in recognition and customers change into extra accustomed to it, it’s essential for companies to create new and unique illustrations and infographics for his or her content material. Consequently, unique graphics are used extra usually than some other kind of graphic.
Supply: Venngage
8. 12.2 billion minutes of video have been watched on-line in 2021
If there’s one factor for sure, it’s that folks love video content material. For many individuals, web utilization revolves round consuming video content material, whether or not that’s watching YouTube movies, TikTok’s, or Instagram reels. Consequently, a whopping 12.2 billion minutes of video have been watched on-line the world over in 2020.
Supply: HubSpot
9. It is a 17x improve since 2012
The rise of video content material has additionally been a reasonably current phenomenon. In response to a report printed by Cisco, the quantity of video content material consumed has elevated by 17x since 2012, and the trade has seen fast development within the final 2 years in gentle of the pandemic.
Supply: Cisco
Video advertising and marketing statistics
As we talked about above, video is the first type of visible media utilized by entrepreneurs, and there are various causes for that. These statistics will provide help to to study extra about the advantages of video advertising and marketing and how one can put it to use in your wider advertising and marketing technique.
10. 87% of on-line entrepreneurs use video as a instrument for advertising and marketing
Video is an especially standard medium for web entrepreneurs and is simply rising in popularity 12 months on 12 months. In response to a Wyzowl report, 87% of all on-line entrepreneurs at the moment make use of video as a advertising and marketing instrument.
This may increasingly seem to be rather a lot however with so some ways to share video content material on-line, and the massive ROI that it affords, it’s really fairly shocking that this determine isn’t increased.
Supply: Wyzowl
11. 63% of entrepreneurs use video content material on social media
One of the standard locations for entrepreneurs to share video content material is social media. In response to an article printed by Foap, 63% of entrepreneurs use video content material of their social media technique.
What’s nice about utilizing movies in social media content material is that there are such a lot of other ways to make the most of them. From reside movies on Fb to tremendous quick viral movies on TikTok, the chances actually are limitless.
Supply: Foap
12. Round 100,000 movies a day have been uploaded to media websites per day in 2020
In response to the HubSpot State of promoting report, video uploads noticed an 80% improve year-on-year in 2020. This resulted in round 100,000 movies a day being posted all year long. In response to the stories, the best recorded variety of uploads in at some point was 103,603 on April twenty second, 2020.
Supply: HubSpot
13. YouTube is the most well-liked platform for watching video content material
Though most media platforms now provide some facility for importing video content material, YouTube nonetheless reigns supreme. When creating a video advertising and marketing technique, it’s at all times price contemplating beginning with YouTube, because it’s a extensively used platform and can be utilized to focus on a variety of various demographics.
Whether or not you’re seeking to drive visitors straight from movies or collaborate with influencers, YouTube is an especially helpful platform. It might not be proper for each enterprise, however as the most well-liked website for video content material, it’s definitely one thing to contemplate when planning your technique.
Supply: HubSpot Content material Tendencies
Observe: Need to study extra about YouTube? Try our roundup of the newest YouTube stats and information.
14. Round 70% of customers watch YouTube content material to seek out assist with an issue
YouTube has rather a lot to supply on the subject of content material classes, however one of the standard varieties of YouTube video format is ‘How-To’s’. In response to Suppose With Google, 70% of customers watch YouTube content material to assist them clear up issues.
However what does this imply for entrepreneurs? Effectively, when you’re advertising and marketing a product that straight helps individuals to unravel an issue, then only a few YouTube movies on the subject may drive an entire lot of visitors to your web site.
For instance, you will have a plugin that helps internet house owners robotically add share buttons to weblog posts, then a video on the subject ‘easy methods to add share buttons to weblog posts’ may very well be an especially efficient piece of promoting content material.
Supply:Suppose With Google
15. The variety of long-form movies created elevated by 140% in 2020
On the subject of video advertising and marketing, there isn’t any one dimension suits all strategy on the subject of which varieties of movies are efficient. Many entrepreneurs swear by the concept the shorter the video, the extra engaged the viewers shall be.
Nevertheless, not all customers are in search of short-form movies. In response to HubSpot, long-form video creation elevated by 140% in 2020. For the suitable enterprise, long-form movies may change into an integral and efficient a part of a content material advertising and marketing technique.
Supply: HubSpot
16. 32% of companies utilized movies of their gross sales efforts
Movies aren’t simply used for advertising and marketing – they’re used for gross sales too. You should use movies in just about each stage of the gross sales course of, out of your preliminary outreach proper the best way by way of to your follow-up communications.
For instance, you may make the most of video prospecting by sending out e mail movies to your leads. The objective of prospecting emails is to get the prospect’s consideration and construct worth, two issues that video can actually assist with.
Supply: Biteable
17. 64% of customers make a purchase order after watching a branded video
Video content material means that you can showcase your merchandise to your prospects of their finest gentle. You may also use video as a method to offer all the knowledge prospects sometimes must know earlier than they’re prepared to purchase. It’s no shock, then, that 64% of customers make purchases after watching model movies.
Supply: Tubular Insights
18. 87% of entrepreneurs report that video advertising and marketing offers constructive ROI
Finally, the objective of all advertising and marketing efforts is to generate a constructive return in your funding (ROI). Nevertheless, ROI can typically be laborious to measure in {dollars} and cents.
As this stat reveals, the vast majority of entrepreneurs have discovered their video advertising and marketing efforts to lead to a constructive ROI, however all of them might not measure this by gross sales figures alone. Elevated model consciousness, visitors, and leads are all different varieties of constructive outcomes that can be utilized as measurements of success.
Supply: Wyzowl
Visible content material in social media statistics
Social media platforms like Instagram, Fb, and Twitter are hubs for visible content material like pictures, movies, and extra. Listed below are some enlightening statistics referring to how visible content material is used on social media.
19. 80% of entrepreneurs use pictures in social media posts
Visible components like pictures and movies are arguably a very powerful a part of any social media platform. Whether or not you’re posting to Instagram, Twitter, or Fb, pictures are an effective way to seize the reader’s consideration and enhance the shareability of posts. That’s why 80% of entrepreneurs use pictures in each social media put up.
Supply: Foap
20. Instagram was essentially the most used platform for advertising and marketing in 2021
Instagram is well-known because the go-to place to share a selfie or replace your followers utilizing a video story. The platform is powered by visible content material, and along with this, it’s additionally extraordinarily standard amongst entrepreneurs.
Instagram is essentially the most used platform for advertising and marketing, beating Fb, Twitter, and extra to the highest spot. This goes some option to show simply how efficient visible content material is on the subject of social media advertising and marketing.
Supply: HubSpot
21. Fb posts with pictures get 2.3x extra engagement than these with out
Fb is a superb platform for advertising and marketing because of its helpful advert program and widespread recognition. Nevertheless, when you actually need to profit from advertising and marketing on Fb, it’s important to incorporate pictures in your posts and advertisements. In response to BuzzSumo, Fb posts with pictures get 2.3x extra engagement than these with out them.
Supply: BuzzSumo
22. Fb is the 2nd hottest place to view video content material after YouTube
Fb has additionally change into a hub for the consumption of video content material. After YouTube, Fb is the second hottest platform for watching movies. That is nice for entrepreneurs which can be contemplating utilizing movies of their Fb advertisements marketing campaign.
Supply: HubSpot Content material Tendencies
23. Equally, Twitter posts with embedded pictures drive 150% extra engagement than these with out
Though Twitter began life as a platform for sharing quick ideas and insights, it’s since grown into a various platform for all sorts of content material.
As of late, customers wish to work together with posts which can be extra visually interesting, and that’s why posts with embedded pictures drive 150% extra engagement than these with out.
Supply: BuzzSumo
24. There are over 2 million video views on Twitter every day
It’s not simply Tweets with embedded pictures that do effectively on Twitter. Twitter customers additionally like to devour movies on the platform. In response to statistics printed by Twitter, there are over 2 million video views on daily basis on the location.
Supply: Twitter
25. Tweets with movies get 10x Extra engagement than these with out
Together with movies in your Tweets also can have an enormous impact on engagement. Reportedly, Tweets with movies drive 10x extra engagement than these with out.
Supply: Twitter
26. The variety of entrepreneurs utilizing TikTok doubled in 2020
TikTok is a platform that runs solely on video content material. For some time, the platform has been gaining traction, and it skyrocketed to fame in the beginning of the COVID-19 pandemic.
Nevertheless, regardless of the success of the platform, entrepreneurs have been gradual to adapt and understand the potential that it holds. Though the variety of markers utilizing TikTok for advertising and marketing doubled in 2020, this nonetheless solely quantities to round 20% of all entrepreneurs.
Supply: Wyzowl
27. TikTok has the second-highest client spend of all cell apps
TikTok is a comparatively new platform, however its video-centric format is already proving to achieve success on the subject of driving gross sales. The platform has the second-highest client spend of any cell app, second solely to Tinder. This simply reveals how efficient visible content material like short-form movies may be from a advertising and marketing perspective.
Supply: WeAreSocial/Hootsuite
28. Instagram Tales are utilized by over 500 million accounts every month
Brief-form, unproduced movies like Instagram tales have gotten more and more standard amongst common customers and companies.
Instagram tales are simple to create visible content material that’s tremendous efficient for constructing model id and rising gross sales. In response to Instagram, round 500 million accounts make the most of the tales perform each month.
Supply: Instagram Enterprise
29. Snapchat has over 280 million day by day energetic customers
Snapchat is one other platform that evidences the recognition of visible content material. The platform permits customers to ship quick video messages which can be deleted inside a couple of seconds of customers viewing them.
This different messaging app is turning into extraordinarily standard amongst younger individuals and has over 280 million day by day energetic customers. It additionally has a variety of promoting choices which can be excellent for on-line entrepreneurs.
Supply: Statista
Associated Studying: 20+ Snapchat Statistics And Tendencies You Want To Know.
Visible content material effectiveness statistics
Many entrepreneurs swear by visible content material as a method of driving gross sales, producing leads, and constructing model consciousness. Listed below are some statistics that proof simply how efficient visible content material may be.
30. On common, individuals retain 55% extra data when it’s paired with a picture
Promoting is all about capturing individuals’s consideration and getting your message throughout and, based on Mind Guidelines, the important thing to that is pictures. When the written content material is paired with a picture, individuals retain 55% extra data than they do from written content material alone.
Due to this fact, it’s at all times a good suggestion to incorporate pictures in your content material wherever attainable with a purpose to make your advertising and marketing efforts simpler.
Supply: Mind Guidelines
31. 90% of data transmitted to the mind is visible
Along with this, Sensible Insights discovered that 90% of all data transmitted to the mind is visible. That’s why it’s so essential that your advertising and marketing technique is underpinned by visible components like movies, pictures, and infographics. The extra visible components you make the most of, the extra seemingly it’s that your message will attain your prospects and be absorbed.
Supply: Sensible Insights
32. 74% of entrepreneurs say that video content material has a greater ROI than static pictures…
On the subject of producing visible content material, it could actually typically be troublesome to determine which sort of visible components to make use of. In response to Biteable, 74% of entrepreneurs imagine that video content material is superior to content material that makes use of static pictures, because it has a greater return on funding total.
Supply: Biteable
33. …And 68% imagine it has a greater ROI than Google Adverts
Google Adverts has lengthy been revered as probably the greatest on-line advertising and marketing strategies, however many entrepreneurs now imagine that visible content material is rather more efficient. In response to a survey carried out by Biteable, advert methods that embody visible components have a greater ROI total than text-based Google advertisements.
Supply: Biteable
34. 66% of companies keep away from utilizing video content material as a result of it’s too time-consuming to make
Though visible content material is efficient, some entrepreneurs imagine that the method of making it’s too time consuming, significantly on the subject of video content material. In response to Biteable, round 66% of entrepreneurs responded that they keep away from utilizing video content material of their methods as they really feel that it’s too time-consuming to supply.
Supply: Biteable
Visible content material tendencies statistics
The world of visible content material is ever-changing and it’s essential to remain forward of rising tendencies on the subject of advertising and marketing. Listed below are some statistics that present some perception into present tendencies and the way forward for visible content material.
35. 70% of pros anticipate that organizations will give attention to Digital and Augmented actuality adoption in 2021
Questioning what the subsequent huge factor in visible content material creation shall be? The reply is AR and VR. Up to now, augmented and digital actuality has seen development within the gaming sectors, however not a lot elsewhere. The considerably futuristic know-how may appear to be somewhat far-out for companies, however there are methods to undertake it and save your self a ton of money and time within the course of.
For instance, with many individuals working remotely, Ar and VR may be an effective way to host group conferences and implement coaching and growth. With these purposes in thoughts, 70% of companies anticipate that there shall be some give attention to adopting the brand new know-how within the coming 12 months.
Supply: Perkins Coie
36. Shorter video content material will proceed to develop in recognition, with advertisements being as quick as 15 seconds
With the rise in recognition of TikTok and Instagram Reels, increasingly more entrepreneurs are taking discover of short-form video content material. It appears that evidently the extra the trade develops, the shorter video content material is turning into – and advertisers are following this development.
In response to the HubSpot Social Media Tendencies report, we will anticipate to see advertisements as quick as 15 seconds rising in popularity.
Supply: HubSpot Social Media Tendencies
37. Folks spend 3x longer watching reside movies than common movies on Fb
One other growth within the visible content material trade is reside video. Reside video is extraordinarily standard with customers and is understood to command increased watch occasions and drive extra engagement.
In response to an article printed by Fb, individuals spend 3x longer watching reside movies than they do watching regular movies. Along with this, reside movies drive over 10x extra engagement than their pre-recorded counterparts.
Supply: Fb Newsroom
38. 85% of adults watch content material on multiple system on the identical time
In response to an Instagram put up from Sparq Advertising, 85% of adults watch video content material on multiple system at a time. For instance, they could watch YouTube on their TV while searching TikTok on their smartphone.
It sounds unusual, but it surely’s really fairly frequent, and that is one thing that entrepreneurs ought to account for when creating their technique. It may very well be an argument for diversifying your video content material by posting it on completely different platforms and making it optimized for a variety of gadgets.
Supply: Sparq Advertising
39. Shoppable movies are starting to point out increased conversion charges than show advertisements
Shoppable movies are rising in popularity, they usually may very well be simply the ticket for streamlining your online business funnel. Shoppable video advertisements on social media platforms like Instagram enable customers to click on straight by way of from a video and buy merchandise marketed or featured throughout the advert.
These kinds of options are rising conversion charges for companies, by lowering the variety of clicks between the advert and the checkout web page. As such, the conversion charges for shoppable video advertisements are starting to exceed these of conventional show advertisements, and this development is about to proceed into 2022 and past.
Supply: Web Retailing
Visible content material statistics sources
Conclusion
And that wraps up our roundup of the newest visible content material statistics and tendencies. Now it’s best to have a good suggestion concerning the present state of visible content material.
As you may see, visible content material performs a vital half in all varieties of advertising and marketing from website positioning to social media. Hopefully, these statistics have helped you study extra about the very best methods to utilize visible components inside your content material advertising and marketing technique.
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