Japan promoting big Hakuhodo has acquired a majority stake in impartial company group MA&TH Leisure Community because it seeks to spice up its presence in India.
Hakuhodo acquires Indian leisure community MA&TH
The Mumbai-based company group which specialises in content material creation for shoppers which embrace movie producers, studios, streaming platforms, broadcast corporations and worldwide manufacturers.
Considered one of many main leisure advertising and marketing businesses in India, MA&TH is concerned in advertising and marketing actions for a lot of the films and exhibits made in India.
MA&TH group consists of Marching Ants Promoting, based in 2001 and Set off Completely happy Leisure, based in 2007. The businesses merged in 2019 to offer a broader ranges of providers together with advertising and marketing technique constructing to artistic and content material manufacturing, digital media and digital activation.
The acquisition follows various collaborative tasks between MA&TH and Hakuhodo’s martech digital company AdGlobal 360 and activation company PMG, each primarily based in New Delhi. The acquisition will see the businesses work carefully collectively to drive additional development.
Shuntaro Ito, senior company officer, Hakuhodo, and President & CEO, Hakuhodo Worldwide, mentioned the acquisition will present the Japanese company group with a presence in India’s advert business capital Mumbai.
“I’m assured that MA&TH will lead the expansion of the Hakuhodo Group as an entire to the following stage by collaborating with our workplaces past India, in Japan and Southeast Asia, particularly within the leisure enterprise space.”
Amit Chandrra, co-founder and CEO of MA&TH, mentioned:“Over time, we’ve all the time endeavored to be forward of the curve and Hakuhodo’s international management will assist propel us into the following stage of our journey. Hakuhodo’s strategy in the direction of enterprise, expertise and creativity was one thing that actually match into our imaginative and prescient for development—each for our individuals and our shoppers. Our focus shall be to additional consolidate our management place in India and the Asia-Pacific area.”
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