Constructing The Subsequent B2B Digital Advertising and marketing Success Story: KoMarketing Acquired by Walker Sands

When KoMarketing made a dedication to constructing our personal inbound advertising and marketing channel that demonstrated our experience within the B2B digital advertising and marketing area, I’d write a weblog publish every week. The objective was the identical (if no more) than we’d inform any of our shoppers: construct search engine optimisation site visitors worth, enhance our key phrase presence in Google search outcomes, and generate results in help gross sales efforts.

We did an excellent job.

And the teachings discovered helped form and enhance our search engine optimisation content material advertising and marketing success throughout shopper packages and for our personal digital advertising and marketing endeavors.

My particular writing contributions have grown much less frequent through the years, as we’ve got been lucky sufficient to scale content material advertising and marketing throughout the staff and have discovered colleagues that write a lot better than I ever might.

Quick ahead greater than ten years to the current day, and I can’t consider I failed to write down a single weblog publish in 2022. Final 12 months flew by and it was one other super 12 months of exhausting work, progress, and success for our group.

To kick off 2023, I’m excited and honored to have the primary contribution to our weblog — and with an enormous announcement.

We’re beginning the brand new 12 months by sharing the information that KoMarketing is now a Walker Sands firm. Walker Sands is a full-service advertising and marketing agency targeted on accelerating the expansion of B2B manufacturers.

So much has modified since KoMarketing was basically a six-person staff in a small workplace in Waltham, Massachusetts. We’ve moved to downtown Boston, we’ve seen our share of successes and studying experiences, and we’ve grown by way of the struggles of a worldwide pandemic. Via all of it, I’ve continued to have the great fortune of working with nice staff members and shoppers.

Since 2004, KoMarketing has been serving to B2B corporations develop by way of extremely custom-made search, social media, and content material advertising and marketing packages. Whereas there are at all times challenges when making a call like this, our core values are so effectively aligned with these of Walker Sands and I’ve the utmost confidence that this can be a win-win, providing new alternatives and success for shoppers and staff members.

Increasing Our Built-in Advertising and marketing Capabilities

After we had been first approached by Walker Sands, it felt like a pure match to mix their deep information of B2B advertising and marketing with our experience in digital advertising and marketing and demand era.

Like KoMarketing, Walker Sands additionally focuses on creating custom-tailored packages to fulfill shoppers’ wants by way of excellence in public relations, social media, advertising and marketing technique, and branding with world-class inventive and a powerful technical spine throughout demand era, advertising and marketing automation, and net. Whereas we are going to assist strengthen Walker Sands’ current demand era capabilities, in flip Walker Sands will enable us to supply a full suite of built-in advertising and marketing capabilities.

With a concentrate on B2B expertise {and professional} providers corporations, Walker Sands additionally brings a variety of business experience to KoMarketing. The Walker Sands shopper roster ps throughout synthetic intelligence, cybersecurity, enterprise software program, fintech, martech, retail tech and extra.

Mixed, we’ll have the ability to work towards our shared objectives of driving actual outcomes for our shoppers and offering progress alternatives for KoMarketing staff members.

Accelerating Development Collectively

From early conversations, it was clear we shared a number of issues in frequent: a dedication to our craft, sturdy core values and a people-first philosophy. Walker Sands’ mission is to speed up progress — of their shoppers, business and other people — which resonated deeply.

For our folks and KoMarketing as an entire, we may have entry to new places of work and studying alternatives and might be supported by sturdy company sources, methods, and the experience of a bigger company.

Our newly mixed company has greater than 200 full-time workers throughout distant areas and 5 places of work in Boston, Chicago, Seattle, San Francisco and Atlanta.

Collectively, we stay dedicated to placing our folks first, providing sturdy built-in providers, and dealing with progressive corporations. We’re excited to be becoming a member of forces with one of many fastest-growing businesses on the earth and look ahead to a 12 months of studying from each other and rising collectively.

Possibly I’ll even get the chance to write down one other weblog publish or two for KoMarketing and the Walker Sands weblog within the new 12 months and past as effectively.

Excited about studying extra?

Here’s a hyperlink to the press launch and Walker Sands’ CEO Mike Santoro’s weblog publish in regards to the acquisition. You may also be taught extra about Walker Sands’ award-winning capabilities right here.

And don’t overlook to attain out straight as effectively!

I’d love to listen to from you, if for nothing else than to say “hi there” and replicate on earlier accomplishments and experiences.

Glad New Yr and greatest needs for 2023 and past.